SOURCE: Heathrow Natural Food & Beverage, Inc.

December 21, 2010 08:46 ET

Heathrow Natural Food & Beverage, Inc. Projects Fiscal 2011 Revenues at $15 Million

LAKE MARY, FL--(Marketwire - December 21, 2010) - Heathrow Natural Food & Beverage, Inc. (PINKSHEETS: HRNF) is pleased to announce its revenue projections for fiscal 2011 (January 1 - December 31). With both Acai Plus and Resveratrol Plus completing the test market phase, we can extrapolate the sales data for a national rollout. With our major retail partners we expect to ship over five million units or approximately $10 million in gross revenue and $6 million net revenue. Our other sales channels such as the internet and smaller health chains will provide approximately $3 million in gross revenue and $1.8 million net revenue. Third quarter rollout of Maqui Berry Plus & Immune Boost Plus chewing gums will add another $2 million in gross revenue and $1.2 million net revenue.

"We are very excited to have had such positive sales data from the preliminary test marketing of Acai Plus & Resveratrol Plus. Our unique and Patent Pending gum delivery system has proved a hit with the health conscious consumer and offers a very valid alternative to capsules or liquid," said Michael Pagnano, CEO Heathrow Natural Food & Beverage, Inc. "2011 looks to be a blowout year for the company and its shareholders, as we grow and continue to extend our functional line of gum products. We wish all of our customers and shareholders a Happy & Healthy Holiday season and New Year."

About Heathrow Natural Food & Beverage, Inc.: www.heathrownfb.com 

Heathrow Natural Food & Beverage, Inc. (HNFB) is the producer of the Heathrow Natural Super Food Brand of Functional Chewing Gums which includes several Super Foods such as Acai & Resveratrol. HNFB is part of the $100 Billion Dollar Wellness Industry, which is growing at 10% per year.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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