October 06, 2011 13:00 ET

HEDLOC Adds Social Spice to SugarCRM at JiveWorld11

Jive App to Change the Game of Selling in the Enterprise

LAS VEGAS, NV--(Marketwire - Oct 6, 2011) - JIVE WORLD -- HEDLOC, a worldwide reseller of Jive Software, is announcing today at JiveWorld11 the launch of HEDLOC CRM in the Jive Apps Market. HEDLOC CRM integrates SugarCRM with Jive and brings added social and gamification functionality to inspire and encourage engagement, participation and loyalty amongst sales teams.

HEDLOC CRM enables sales teams to see their most critical activities, leads and opportunities from within Jive, and create discussions with other stakeholders and subject matter experts who can provide resources, ideas and information to help close the sale. HEDLOC's President and CEO, Bruno Pisano, says, "It takes a siloed application, opens it out and integrates it with the rest of the business. The inclusion of some fun gaming capability also helps drive desired behaviour in sales professionals. We want to increase the adoption of CRM systems by encouraging user participation, engagement and loyalty."

"However open the design of a CRM system may be, it's not the place where many non-sales people in a company spend their time. Now the critical information is taken and distributed to a wider group, who can have a positive influence on outcomes," Pisano says.

That includes the ability to search for data simultaneously across Jive and SugarCRM, so users get a full picture of what's happening with any client or prospect, whether it's activities, deadlines or discussion points.

Just like consumer-based social media offerings, HEDLOC CRM has a fun element too. Users can compete in the SugarCRM quiz to see who is top dog, whilst getting to know their clients and territories better. "I believe the game of selling should be a fun and social experience that involves people beyond the sales team or even your own organisation," says Pisano.

Pisano says it's the immediacy of Jive that creates the killer advantage. "By working on a list of upcoming activities with a broad group of relevant people in the company, you stay focused on critical sales. A CRM system on its own doesn't really help to order priorities in the same way, and certainly doesn't encourage such broad involvement across the company."

Robin Bordoli, Vice President of Jive Apps Market at Jive, says he is delighted to see HEDLOC help more Jive customers increase their sales effectiveness. "Combining with HEDLOC's innovation expertise and SugarCRM's open, affordable CRM platform is another example of Jive's commitment to leverage the power of social to create a new way to get business done, increasing productivity and efficiency for our customers."

"The landscape is changing," says Pisano. "We don't want to be locked-in by the functional boundaries of individual applications any more. HEDLOC and Jive break down those borders and provide a new, more effective way of working collaboratively."

The new HEDLOC CRM app will be available through the Jive Apps Market in Q4. It is a cloud based application, making deployment quick and painless through a web browser.

Headquartered in Sydney, Australia -- HEDLOC is an authorised Jive reseller and Jive Apps partner worldwide, the leading Google Enterprise partner in Asia Pacific and exclusive Box distributor for Asia Pacific. HEDLOC's mission is to close the widening consumer-enterprise gap, and propel organisations into the enterprise evolution by leveraging the latest technology and cloud based solutions. HEDLOC is responsible for growing a successful customer and partner community to drive and extend the market reach of innovative IT solutions to customers throughout the Asia Pacific region. HEDLOC is a privately held and funded company. For more information, visit

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