SOURCE: DC Brands International, Inc.

June 08, 2007 19:00 ET

Heidi Cortez Book Signing a Knock Out for DC Brands

DENVER, CO--(Marketwire - June 8, 2007) - Last night DC Brands International (PINKSHEETS: DCBI) sponsored Heidi Cortez' book signing for "Bed Time Stories" at New York City club, The Manor. Both of the company's beverages -- Turn Left Energy Drink and Dickens Energy Cider -- were represented with maximum exposure, as the entire club was covered in DC Brands' posters, t-shirts, individual cans and four-packs. Even better, Cortez took multiple photos inside and in front of the Turn Left Corvette, which was parked directly in front of The Manor, as well as in a Turn Left jacket at the center of the party. The VIP attendees and guests enjoyed Dickens and Turn Left cocktails and left with gift bags filled with other branded items.

"Heidi drew a great crowd, and we were very pleased with the reception Dickens and Turn Left received," said Richard Pearce, President & CEO of DC Brands. "DC Brands got additional coverage from the press release her representation sent out and the many interviews she did leading up to this event. Heidi is also working on a reality TV program, and the entire event was caught on camera by her crew. When that show airs, the level of DC Brands coverage in and out of the venue will be quite apparent."

Cortez made an initial appearance on the "Howard Stern Show" in 2002, which led to frequent guest spots and caught the attention of Playboy. As her popularity grew, Cortez was approached by Sirius Satellite Radio to take part in a recurring segment on the "Howard Stern Show" called "Tissue Time with Heidi Cortez." An entrepreneur as well, she owns and operates the second largest tanning salon in Nevada, Cabana Tans, and in 2006 launched her first book "Heidi's Bedtime Stories." Since the book's release she has been featured on the "Late Show with David Letterman," "60 Minutes," Esquire and Playboy, among other magazines. Cortez has a massive national fan base and has just released part two of her best selling book "Bedtime Stories," released by New York's publishing giant Simon & Schuster.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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