Heineken NV

March 19, 2013 14:03 ET

HEINEKEN Appoints Chris Barrow as Chief Strategy Officer and Member of Executive Committee

AMSTERDAM, THE NETHERLANDS--(Marketwire - Mar 19, 2013) - Heineken N.V. ('HEINEKEN') today announced that it has appointed Chris Barrow, currently Managing Director HEINEKEN Brasil, to the newly created role of Chief Strategy Officer. In this role, Chris will join the Executive Committee, reporting to Jean-François van Boxmeer, Chairman of the Executive Board/CEO, and will oversee the evolution of HEINEKEN's wider business strategy.

Commenting on the appointment, Jean-François van Boxmeer said: "Over the last few years we have made considerable progress in the development of our organic growth strategy and have significantly increased our platforms for growth through acquisition. As we look to the future, we want to ensure that we continue to put professional and dedicated support behind assessing and addressing our strategic issues, opportunities and choices. With more than 20 years of experience in brewing, and having led successful strategies, projects and major businesses within HEINEKEN, Chris has absolutely the right credentials for the role." 

Chris will relocate from Brazil to Amsterdam and take up his new position in August.

Notes to Editors:

Chris Barrow (Zimbabwe; 1958)
Since 2011, Chris Barrow has been Managing Director HEINEKEN Brasil. Chris joined HEINEKEN in 2004 working on various business development projects in Asia and Latin America before becoming Managing Director HEINEKEN Latin America and President of HEINEKEN's Polish operations, Grupa Zywiec. Prior to joining HEINEKEN, Chris worked at SABMiller from 1987 until 2003 in a variety of management roles with increasing responsibility in South Africa, Asia and Central America.

Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name -- Heineken® -- is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 165 breweries with volume of 221 million hectoliters of group beer sold. HEINEKEN is Europe's largest brewer and the world's third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands include Cristal and Kingfisher. Pro forma 2012 revenue totaled EUR 19,765 million and EBIT (beia) EUR 3,151 million. The number of people employed is over 85,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website:

Click here to open media release:
Click here to download picture 1:
Click here to download picture 2:

Contact Information