AMSTERDAM, NETHERLANDS--(Marketwire - Dec 11, 2012) -
Amsterdam, 11 December 2012 - Heineken Holding N.V. ('HEINEKEN') today
that it has established a sponsored 'Level I' American Depositary Receipt
('ADR') programme. The ADR programme is aimed at better facilitating the
of Heineken Holding N.V. stock in the United States.
Deutsche Bank has been appointed as the depositary bank for the new
ADR programme. The ratio between Heineken Holding N.V. ADRs and the
Dutch (EUR denominated) shares is 2:1, i.e. two ADRs represent one Heineken
Holding N.V. ordinary share.
The new sponsored ADR programme has not been established in connection with
capital raising transaction and no shares of Heineken Holding N.V. stock
issued to support it. The ADRs will not be listed on any U.S. stock
The ISIN and CUSIP numbers for the Heineken Holding N.V. ADRs are
and 423008101, respectively.
HEINEKEN is a proud, independent global brewer committed to surprise and
consumers with its brands and products everywhere. The brand that bears the
founder's family name -- Heineken® -- is available in almost every
country on the
globe and is the world's most valuable international premium beer brand.
Company's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN
to win in all markets with Heineken® and with a full brand portfolio in
of choice. The Company is present in over 70 countries and operates more
160 breweries with volume of 214 million hectolitres of group beer sold.
HEINEKEN is Europe's largest brewer and the world's third largest by
HEINEKEN is committed to the responsible marketing and consumption of its
than 250 international premium, regional, local and specialty beers and
These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra
Cruzcampo, Desperados, Dos Equis, Foster's, Heineken, Newcastle Brown Ale,
Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our
leading joint venture brands include Cristal and Kingfisher. On a pro-forma
2011 basis, including APB, revenue totaled EUR18.5 billion and EBIT (beia)
billion. The number of people employed is around 78,000. Heineken N.V. and
Heineken Holding N.V. shares are listed on the Amsterdam stock exchange.
for the ordinary shares may be accessed on Bloomberg under the symbols HEIA
and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and
Most recent information is available on HEINEKEN's website:
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Source: HEINEKEN Holding NV via Thomson Reuters ONE