SOURCE: Heineken N.V.

March 21, 2011 03:09 ET

Heineken increases maximum value of share repurchasing programme related to the acquisition of FEMSA beer businesses

AMSTERDAM, NETHERLANDS--(Marketwire - March 21, 2011) - Heineken N.V. announced today that in connection with the acquisition of FEMSA Cerveza that was completed on 30 April 2010, it has increased the maximum value of the third phase of its existing share buyback programme from EUR150 million to EUR300 million. This third phase of the programme, covering the period 18 November 2010 up to and including 16 June 2011, was announced on 17 November 2010.

These shares are intended to be delivered to Fómento Económico Mexicano, S.A.B. de C.V. ("FEMSA") or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the "ASDI") concluded between Heineken N.V. and FEMSA. The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million allotted Heineken N.V. shares to FEMSA. The third phase of the share repurchase programme is being executed in line with the authorisation given by the General Meeting of Shareholders.

Heineken posts the progress made in the execution of the programme on its website www.heinekeninternational.com on a weekly basis.

Editorial information:

Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. The Company operates 140 breweries in more than 70 countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis. Heineken is Europe's largest brewer and the world's third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled EUR17 billion and EBIT (beia) was EUR2.7 billion. The average number of people employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on Heineken's website: http://www.heinekeninternational.com.


Download Heineken N.V. press release.: http://hugin.info/130667/R/1498196/433860.pdf


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Source: Heineken N.V. via Thomson Reuters ONE

[HUG#1498196]

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