SOURCE: Heineken USA

April 16, 2009 16:27 ET

Heineken USA and Gate City Beverage Distributors Team Up to Emphasize Responsibility at the Coachella Valley Music And Arts Festival

Gate City Beverage Distributors and Heineken USA Encourage Consumers to Act and Consume Responsibly During the Music Festival

COACHELLA VALLEY, CA--(Marketwire - April 16, 2009) - At the 10th Annual Coachella Valley Music And Arts Festival, in Coachella Valley, California, April 17 - 19, 2009, Gate City Beverage Distributors and Heineken USA are coming together to remind attendees to act and consume responsibly during the Festival. Through a series of posters at the Coachella Valley Music And Arts Festival, consumers will be reminded to wear sunscreen, layer clothing appropriately, drink plenty of water, manage alcohol consumption, and recycle.

"Coachella Valley Music And Arts Festival is a great opportunity for thousands of individuals to spend an entire weekend listening to an extensive selection of great artists. We are proud to partner with Gate City Beverage Distributors and encourage consumers to act and consume responsibly as they relax and enjoy the music," said Dan Tearno, Senior Vice President, Chief Corporate Relations Officer, Heineken USA.

For more information, visit www.EnjoyHeinekenResponsibly.com.