SOURCE: Symphony EYC

Symphony EYC

January 12, 2015 09:00 ET

Heinen's to Implement Symphony EYC's G.O.L.D. ENGAGE Customer Analytics and Loyalty Management

Enables Grocer to Adopt Customer-Driven Retailing Operations That Stretch From Shopper, Throughout the Store and Back to the Warehouse

NEW YORK, NY--(Marketwired - Jan 12, 2015) -  NRF2015 -- Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Heinen's Grocery Store in Cleveland, Ohio, will add G.O.L.D. ENGAGE Customer Analytics and Loyalty Management to its existing G.O.L.D. Unified Retail Platform. G.O.L.D. ENGAGE will enable Heinen's to reduce campaign complexity, automate functions around campaign execution and increase the accuracy required to design and develop highly effective customer segmentation and targeting.

Heinen's is a third-generation, family-owned chain of neighborhood stores serving communities throughout Northeast Ohio, which recently expanded into the Chicago market. With G.O.L.D. ENGAGE, Heinen's will:

  • Gain comprehensive visibility into each customer's purchase history, preferences, demographics, and interests;
  • Receive actionable insights for improving shopping frequency, basket size, and customer retention;
  • Execute targeted and measurable omnichannel campaigns to customers at home, in the store, at checkout, or on the go.

"Increasingly, retailing is becoming a customer-centric operation, and ENGAGE gives Heinen's the necessary segmentation analytics and loyalty tools needed to serve our customers on a one-to-one basis," said James Field, Category Management/Customer Analytics at Heinen's.

"With the addition of ENGAGE, Heinen's extends its existing G.O.L.D. retail and supply chain platform from the customer, throughout the store and all the way back to the warehouse," said David Gentry, Senior Vice President, Retail Solutions, at Symphony EYC. "This, in turn, will enable Heinen's to adopt a more customer-driven retail model that is more in keeping with the way people shop today."

Heinen's has already deployed Symphony EYC G.O.L.D. retail and supply chain modules, including G.O.L.D. Master Data Management, Merchandising and Pricing, Order Management, Inventory Management, Store Replenishment, Direct Store Delivery, WMS, Demand Forecasting and Warehouse Replenishment.

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About Symphony EYC

Symphony EYC is a strategic partner to more than 1000 retailers, manufacturers and wholesalers worldwide, offering sophisticated customer analysis services and the industry-leading G.O.L.D. unified software platform. The breadth of Symphony EYC solutions and services optimizes profitability by delivering highly targeted product assortments across all channels supported by reliable and responsive retail operations and supply chain execution. Symphony EYC customers include 15 of the world's 30 largest retailers, thousands of retail brands, and hundreds of national and regional chains. More at www.eyc.com and follow us on twitter @SymphonyEYC.

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