SOURCE: Heinz Marketing Inc

Heinz Marketing Inc

July 11, 2012 08:00 ET

Heinz Marketing Inc Becomes Eloqua Partner for Pacific Northwest

B2B Sales & Marketing Firm Also Hires Veteran Marketing Automation Expert Brian Hansford as Account Director, Adds Additional Staff to Support Growth

REDMOND, WA--(Marketwire - Jul 11, 2012) - Heinz Marketing Inc has become a partner for leading on-demand Revenue Performance Management solution provider Eloqua in the Pacific Northwest, and has beefed up its staff to support new marketing automation clients, including the addition of Brian Hansford as Account Director.

The partnership between Heinz Marketing and Eloqua expands Heinz's breadth of service offerings to B2B clients throughout North America, with a focus on helping organizations find, manage and close more business.

"Heinz Marketing has quickly built a reputation for delivering accelerated sales results for its clients throughout North America," said Steve Woods, chief technology officer and co-founder of Eloqua. "We are proud to be working with Heinz to accelerate the growth and success of B2B organizations throughout the Pacific Northwest and beyond."

Hansford is a marketing and business development executive with 20 years experience in the software and technology services industry. His specialization includes developing integrated marketing and content programs and events using platforms and processes that include marketing automation, CRM, and social media.

"Careful design and implementation of marketing automation systems is a critical component of successful, scalable B2B marketing programs today," said Matt Heinz, president of Heinz Marketing Inc. "We're thrilled to begin this deeper partnership with Eloqua, and excited to have Brian on board to help accelerate the success of our clients now and into the future."

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads.

Heinz Marketing can provide clients with extensive marketing automation strategy, support and implementation, including:

  • Strategic planning and requirements
  • Workflow, lead management and lead nurturing process design
  • Annual campaign plan development and administration
  • Dashboard development and reporting
  • Lead scoring systems

To learn more about Heinz's marketing automation capabilities, please visit or email

About Heinz Marketing
Heinz Marketing is about sales acceleration. They help clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers. They bring an understanding of business, the marketplace, effective sales strategy and customers to each engagement and focus on the actions that will speed measurable revenue growth, concentrating their efforts on demand generation, sales strategy, sales process improvement, customer loyalty and more. Learn more at

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