Heinz Canada

Heinz Canada

April 21, 2009 07:00 ET

Heinz Says Thank You Canada for 100 Years

TORONTO, ONTARIO--(Marketwire - April 21, 2009) -

Editors Note: Two photos for this release will be available via Marketwire on the picture wire of The Canadian Press

The love affair between Canadians and their ketchup dates back to 1909 when Henry John Heinz opened his first Canadian production facility in Leamington, Ontario. Today, behind Finland, Canadians consume more ketchup than anyone else in the world. In fact, the average Canadian consumes 2.5 litres of ketchup annually.

In honour of its 100th anniversary and to thank Canadians for 100 years of support, Heinz has created The Great Canadian Heinz Ketchup Cake-the perfect dessert for any celebration. It is unexpectedly red, perfectly spiced, and totally delicious; giving it the taste of carrot cake without all the work.

"We all think of ketchup as the perfect complement to hotdogs, hamburgers and fries, but its unique taste makes ketchup an ideal flavour enhancer for many recipes including desserts," explains Amy Snider, PHEc. and Culinary Nutritionist. "Heinz Ketchup not only adds great flavour to the cake, but it also creates a wonderfully moist texture."

In addition to this easy and delicious crowd pleasing dessert recipe, Heinz is giving Canadians the chance to win $25,000 in cash or one of 100 instant win Broil King BBQs from now until August 31st with the Heinz Ketchup Fan of the Century contest. Canadians are asked to enter at Heinzitup.com and in 100 words or less explain why they are the biggest Heinz Ketchup fan of all time.

"Canada is an integral part of the Heinz story and we are proud to be celebrating 100 years of manufacturing in this country," says Peter Luik, Heinz Canada President & CEO. "We are grateful to Canadians for their loyalty over the years and want to show our thanks with this innovative recipe and exciting contest opportunity."

Great Canadian Heinz Ketchup Cake


2 cups (500 mL)       all-purpose flour
2 tsp (10 mL)         baking powder
1 1/2 tsp (7 mL)      ground cinnamon
1 tsp (5 mL)          baking soda
1/2 tsp (2 mL)        each ground nutmeg and ginger
1/2 cup (125 mL)      Heinz Tomato Ketchup
1/2 cup (125 mL)      water
2 tbsp (30 mL)        red food colouring
3/4 cup (175 mL)      butter, softened
1 1/2 cups (375 mL)   packed dark brown sugar
2                     eggs


Frosting:
6 oz (175 g)          brick-style cream cheese, softened
3/4 cup (175 mL)      butter, softened
1 tsp (5 mL)          vanilla extract
4 cups (1 L)          icing sugar

Preheat the oven to 350 degrees F (180 degrees C). Grease two 9-inch (23 cm) round cake pans and line the bottoms with parchment paper.

Stir the flour with the baking powder, cinnamon, baking soda, nutmeg and ginger into a bowl. Stir the ketchup, water and colouring in a separate bowl. Set aside.

Beat the butter and blend in the sugar in a large bowl until smooth. Beat in the eggs. Add the flour mixture and ketchup mixture. Beat on low, scraping down the bowl as needed, until combined. Increase the speed to medium-high and beat for 1 minute. Divide the batter evenly between the prepared pans. Bake for 30 minutes or until the centre springs back when touched lightly. Cool the cakes for 15 minutes before turning onto a rack to cool completely.

Frosting: Beat the cream cheese, butter and vanilla on medium speed for 2 minutes or until smooth. Gradually beat in the sugar on low, scraping the bowl as needed. Beat on high until fluffy. Frost between the cake layers and over the sides and top of the cake. Makes 12 servings.

About Heinz Canada

Established 100 years ago in 1909, Heinz Canada is the leading processor and marketer of high-quality ketchup and condiments, infant foods, pasta sauces, canned beans and pasta, and specialty sauces and salad dressings through all retail and foodservice channels. With a host of favourite brands, including Heinz(R), Chef Francisco(R), Richardson(R), Classico(R), Bagel Bites(R), HP Sauce(R), Lea & Perrins(R), Renee's Gourmet(R), Diana(R) and Weight Watchers(R)(1) SmartOnes(R), Heinz Canada employs more than 1300 people across the country. Heinz Canada is an affiliate of the H.J. Heinz Company (NYSE:HNZ) based in Pittsburgh, PA.

(1) Weight Watchers on foods and beverages is the registered trademark of WW Foods, LLC and is used under license.

For more information about The Great Canadian Heinz Ketchup Cake or the Heinz Ketchup Fan of the Century Contest please visit Heinzitup.com.

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