SOURCE: Zion & Zion

Zion & Zion

March 29, 2012 12:00 ET

Heliae Selects Zion & Zion as Marketing and Public Relations Agency

TEMPE, AZ--(Marketwire - Mar 29, 2012) - Heliae, a global algae technology solutions company based in Arizona, has selected leading Phoenix advertising agency and public relations firm Zion & Zion as its agency of record. The partnership will focus on interactive design, messaging, brand and collateral development and public relations for Heliae.

"We've been fairly quiet in our communications since our founding in 2008, choosing to focus on our technology development work behind closed doors," said Dan Simon, president and CEO of Heliae. "But as we continue to expand beyond R&D and move rapidly toward commercialization, we needed a dynamic firm that could support us in communicating our progress and achievements in this dynamic industry. Zion & Zion stood out for us with their commitment to business-first and a stellar track record with respect to helping firms as they grow and scale."

"The future of Arizona's economy lies in companies like Heliae that are creating new technologies that have global benefits," commented Zion & Zion CEO Aric Zion (@ariczion). "Heliae is starting a unique business model in the world of algae technology, and we feel there is room for tremendous growth. We are excited to be a part of this phase of their evolution and contribute to this world-changing technology."

Founded in 2008, Heliae is an algae technology company pioneering advanced solutions that aim to solve some of the biggest problems facing mankind and the planet. Heliae's algae technology platform cost-effectively produces a wide range of renewable fuel, food, fertilizer, cosmetic, and bio-chemical products. The proprietary process requires zero arable land, thrives on non-potable wastewater, and uses unwanted industrial byproducts. Privately backed by leaders in the food industry, and staffed by an interdisciplinary world-class team, Heliae opened a demonstration facility in Gilbert, Ariz. in 2010 and continues the scale-up of its technology. Heliae will break ground on its first commercial facility in May 2012.

About Zion & Zion
Headquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm.

The work of the Zion & Zion team includes local as well as national and international brands, including: Discount Cab, Fascinations, Weider Global Nutrition, Houghton Mifflin Harcourt, Barro's Pizza, Sea World, The White Sox, Andersen Windows, Wrangler, Sotheby's International Realty, Whole Foods, Coca-Cola and McDonald's.

Zion & Zion is ranked among the top agencies in Arizona, having received the following accolades: 2011 Business Journal Book of Lists: #1 PR Firm; 2011 Arizona Foothills Magazine: #1 Ad Agency, #1 PR Firm, #1 Online Marketing Firm, and #1 Social Media Firm; 2012 Ranking Arizona: #2 Ad Agency; and 2011 Business Journal: #2 Best Place to Work. The Business Journal also ranks Zion & Zion in the Top 10 Interactive Marketing Firms.

Zion & Zion differentiates itself through superior creative and long executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter and Like ZIONandZIONAgency on Facebook.

About Heliae
Heliae is developing and designing cost-effective technology solutions that enable sustainable, industrial-scale production of food, fuel, fertilizers, cosmetics, and bio-chemicals from algae. As innovators and integrators of technology, our processes help companies worldwide convert free sunlight and industrial bi-products into the affordable, renewable materials that our growing world requires. Learn more at: www.Heliae.com.