SOURCE: Hello!Lucky


November 23, 2010 09:00 ET

Hello!Lucky Shares Their Tips and Trends for Creating Memorable Holiday Photo Cards and Newsletters

SAN FRANCISCO, CA--(Marketwire - November 23, 2010) - Hello!Lucky, a design studio specializing in creating vintage-inspired invitations, announcements, cards, and stationery shares their favorite designs and tips for creating memorable holiday photo cards and newsletters. Their photo cards include: Hometown Holiday Cards featuring retro city scenes and sleek city skylines and Christmas Birth Announcements featuring your bundle of joy. The Holiday Newsletters are designed as telegrams, playbills, top 10 posters, and with family crests. For those who prefer a simple and classic design, the Retro Letterpress Holiday Cards by Dutch designer Ester Aarts is the perfect choice.

To get you started:

  • Holiday photo cards require high res images shot at a high megapixel setting of your digital camera. Make sure the image size is at least 1-2 Megabytes.

  • Get help from a pro or an experienced student to take your holiday photo card picture. Make it a fun photo shoot -- set the scene and vogue it up.

  • Vacation, wedding and baby photo cards are great for holiday photo cards.

In particular, Hello!Lucky is seeing the following holiday trends:

  • Vintage photo effects -- sepia tones, black and white, photo booth pictures, and instant film looks, e.g. using Poladroid.

  • Candid or photo-journalistic pictures, offering a natural "sneak peek" into your daily life.

  • Retro and vintage designs recalling the golden age of advertising and paper correspondence.

  • Simple, hand-made and unpretentious designs.

Hello!Lucky also offers helpful tips for card or newsletter writing during this season:

  • Tell good stories, but be sensitive to your audience in your holiday newsletters. Avoid boasting.

  • Share milestones. People want to know about you and your family -- catch them up with the highlights.

  • Use humor to brighten a stressful season. Don't let a Scrooge get you down.

  • Keep it concise. Keep your holiday newsletter to a page, unless all your readers live off the grid.

  • Think of a unique hook to set the tone in the first sentence. Describing the setting is a good start.

  • Looking through your year's photos is a great way to remember and summarize the year's highlights.

For more inspiration and wording for holiday newsletters visit:

The Hometown Holiday Cards and Christmas Birth Announcements are printed on 100% post-consumer recycled cardstock and are approx. $1.80 each (100 quantity). Holiday Newsletters are printed on FSC-certified text weight paper and approx. $2.15 each (100 quantity). The Retro Letterpress Holiday Cards are printed on 100% post-consumer recycled cardstock and are approx. $5.25 each (100 quantity).

About Hello!Lucky

Hello!Lucky, based in San Francisco and London, is a specialty design studio creating vintage-inspired, artisan-printed wedding invitations, birth announcements, greeting cards, and stationery. Launched in 2003 by sisters Eunice and Sabrina Moyle, Hello!Lucky is available in shops and specialty outlets worldwide, including Border's Books, Kate's Paperie, and Liberty of London as well as online at and in the UK at

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