SOUTHFIELD, MI--(Marketwired - Oct 4, 2016) - HelloWorld, the leading digital marketing solutions provider for the world's largest marketers, today announced the addition of a Chief Operating Officer role to its executive leadership. Chris Locke, the company's Chief Financial Officer, takes on this newly created position while retaining his current duties. The addition signifies continued growth for HelloWorld as a leading multi-channel marketing solutions partner.
Concentrating responsibility for all integrated operations with the COO provides a critical 360-degree view of business operations, allowing for enhanced support for client solutions teams across all functions. In addition, consistent with HelloWorld's accelerating growth, it will improve resource planning as the organization embraces the principles of Scaled Agile Framework (SAFe), which has already shortened timelines for solutions development and time-to-market.
More specifically, Locke is now tasked with centralizing functions related to contracting, pricing, scoping, project management, delivery, and tracking client projects. He is responsible for improving collaboration processes at every level and for guiding investment decisions to fuel continued growth. He assumes these duties effective immediately and will maintain his current responsibilities as CFO, a position he has held at HelloWorld for three years.
"In the last several years, our industry has grown more complex," said Locke. "The digital solutions we build for clients are now deployed in multiple channels at greater scale. Data accessibility enables us to make smarter decisions about how we deploy resources and manage workflow as we become even more agile across the organization. Creating the role of Chief Operating Officer enables us to both deliver world-class marketing solutions to today's leading brands and prioritize continued innovation as we plan for the future."
"The addition of a Chief Operating Officer role is reflective of the great progress HelloWorld has seen in our evolution as a trusted, strategic partner to our clients," said Peter DeNunzio, CEO of HelloWorld. "Our future success relies heavily on our ability to harness the power of new technologies and organizational designs that drive industry leadership. With Chris as COO, we are further strengthening the company to ensure we anticipate client requirements and continued to lead in the digital marketing space."
About HelloWorld, Inc.
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Microsoft, Starbucks, Anheuser-Busch, and Johnson & Johnson. For more information, please visit helloworld.com.