SOURCE: HelloWorld


October 15, 2015 09:00 ET

HelloWorld Expands Leadership Team With Addition of Two Industry Veterans

Russell Zack Joins Company as SVP of Products and Solutions; Melissa Chyba Joins as SVP of Client Development

PLEASANT RIDGE, MI--(Marketwired - Oct 15, 2015) - HelloWorld, a leading digital marketing solutions company specializing in promotions, loyalty programs, messaging and analytics, today announced the addition of two new senior team members, Russell Zack, SVP of Products and Solutions, and Melissa Chyba, SVP of Client Development. These two key hires continue the momentum HelloWorld has gained throughout the year under the leadership of Chief Executive Officer, Peter DeNunzio, who joined the company one year ago.

"Russell and Melissa are stellar additions to the HelloWorld team," said DeNunzio. "As we aggressively roll out our solutions positioning, we're committed to broadening our product suite to stay ahead of client requirements. We are also continuously exploring technology advances that enhance customer experiences and increase marketing ROI for our clients. Both Russ and Melissa have backgrounds uniquely suited to helping us drive this agenda. Our leadership team is significantly stronger with their arrival." 

Russell Zack joins the team with more than 20 years' experience in software product development, management, marketing, sales and innovation. Having recently served as General Manager, EMEA for video platform company Kaltura, he oversaw its business within Europe, the Middle East, and Africa from Kaltura's London office. In his role at HelloWorld, Zack joins Chief Technology Officer Phil Sims' team (who joined in 2015), responsible for overseeing product development and product marketing, ensuring that HelloWorld technology continues to innovate and develop at a pace ahead of client and market needs.

"Russell has a track record of creating growth by developing disruptive technology innovations along with forging valuable strategic partnerships. These capabilities equip the team to readily meet the expanding marketing needs of both our clients and their consumers. Additionally, given his deep experience in growing market share by aligning marketing agenda with platform development, our team will continue to bring value to our market faster than ever with our agile best practices," said Sims.

Melissa Chyba joins the Client Relationship Group at HelloWorld under Chief Client Officer Chris Wayman (who joined in 2014). Previously, Chyba worked at Acxiom, Inc. as a Senior Account Executive, with prior experience at Archer USA as SVP Sales and Account Services. In her role as SVP of Client Development, Chyba will accelerate HelloWorld's growth plan by attracting new clients and deepening existing client relationships.

"Our clients hire us to increase the value of the customer portfolio. We do this by helping to acquire new, desirable customers, while strengthening relationships with existing ones, resulting in increased revenue opportunities. Delivering meaningful business results on behalf of our clients are always our first priority and we take pride in the strength of our client relationships. Melissa brings superb client development talents combined with data and insights-driven marketing solution expertise, enabling us to attract new client relationships, while continuing to fortify those we already have," Wayman said. 

Zack is based out of HelloWorld's New York office. Chyba is based out of HelloWorld's Los Angeles office. Both oversee practices across HelloWorld's five offices.

In addition to Zack and Chyba, HelloWorld has expanded its Client Relationship Group with six client development and growth specialists at the VP level, devoted to growing strategic client partnerships and bringing HelloWorld's highly effective digital solutions to market. Added DeNunzio, "Combining these additional senior-level team members with our strategic approach to achieving client objectives positions HelloWorld well as we head into the holiday season and 2016."

About HelloWorld
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen customer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Microsoft, the Gap and Procter & Gamble. For more information, please visit