SOURCE: HelloWorld


September 15, 2014 09:00 ET

HelloWorld, Inc. Welcomes Challenge Detroit Fellow as Part of Third Annual Program

Hannah Mills Will Live, Work, Play, Give and Lead in Detroit for One Year

DETROIT, MI--(Marketwired - Sep 15, 2014) -  HelloWorld, Inc., a Detroit-based company that provides a rich engagement platform for marketers has welcomed Challenge Detroit Fellow, Hannah Mills, to the team. Launching year three of its program, Challenge Detroit is an urban revitalization project bringing innovative leaders to the city to live, work, play, give and lead in the community.

Hannah will join the team as a project coordinator and learn how to move client promotions, loyalty solutions, live event activations, and mobile messaging programs from sales through production, and how these activations motivate consumer behavior and brand interactions.

"HelloWorld is proud to take part in Challenge Detroit's mission and we are excited to welcome our third fellow, Hannah Mills," said Mark Schell, Senior Director of Talent at HelloWorld, Inc. "Our business is built on innovative and entrepreneurial thought and Challenge Detroit's program supports those core tenets. We share the program's commitment to the greater Detroit community and believe that a stronger, vibrant and healthy community supports local business and contributes positively to our long-term talent needs."

Challenge Detroit is a new model for attracting and retaining talent to reinvigorate a great post-industrial American city. By uniting a group of innovative, entrepreneurial thinkers, Challenge Detroit is working to take a significant step toward energizing the city's creative and professional core. In an effort with area companies, non-profits and cultural institutions, 35 individuals of various intellects and backgrounds come together to experience Detroit for a year.

"As Challenge Detroit embarks on year three of our program, we know our Fellows will continue the positive momentum our inaugural and second class of Fellows have created in the city and region," said Deirdre Greene Groves, executive director of Challenge Detroit. "We believe these innovative leaders will make a unique mark on Detroit and leave a lasting impact on the future of the region. Our goal is not only to keep these 35 here after the end of the year, but also for them to be ambassadors and advocates for all things Detroit, engaging a wider audience to consider our community as a place they, too, can live, work, play, give and lead."

"I am thrilled to officially call Detroit my home," said Hannah. "HelloWorld and Challenge Detroit provided me with all the support I needed to confidently navigate moving to a new city. The chance to develop as a young professional while engaging in everything this famed city has to offer is an opportunity I am thankful for. Detroit has a story worth telling. I will be sharing my experiences as a new Detroiter throughout the year via social media. I hope that this will help other young adults understand the uniquely innovative and welcoming culture that makes this city so great."

In addition to working at HelloWorld, Inc., Hannah Mills will join the Challenge Detroit Fellows and work with non-profits throughout the year to address regional challenges and opportunities, including education, public health, and community development.

About HelloWorld, Inc.
HelloWorld provides the technology behind rich engagement. One holistic platform empowers marketers to motivate and measure consumer behavior through promotions, loyalty solutions, live event activations, and mobile messaging. Founded in 1999 as ePrize, HelloWorld's technology, creative and legal expertise is behind campaigns across 44 countries for brands such as Coca-Cola, Microsoft, The Gap, Live Nation, Procter & Gamble, and hundreds of other world-class marketers. The company is headquartered in Detroit with offices in Chicago, Los Angeles, Nashville, New York, Phoenix and Seattle. For more information, visit

About Challenge Detroit
Challenge Detroit is a new model for attracting and retaining talent to reinvigorate a great American post-industrial city by intersecting living, working, playing, giving and leading with an opportunity for 35 individuals of various intellects and backgrounds to come together in an effort with area companies, non-profits and cultural institutions. Through a wide-spread social movement, the narratives and experiences of these individuals aim to amplify Detroit's potential and influence public perception about the present and future of the city and the surrounding region. Challenge Detroit engages in the community through team challenges, in partnership with area non-profits, designed to positively impact the city and region. Challenge Detroit has further been recognized as a model for attracting and retaining talent in Michigan, receiving a two-year grant from the

Michigan Economic Development Corporation as part of its LiveWorkDetroit! initiative. The goal is to build awareness of the momentum in Detroit to support the economy, culture and innovation as we reignite a great city. For more information, visit

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