SOURCE: HelloWorld


May 20, 2016 09:00 ET

HelloWorld Launches Human Loyalty™ Brand to Improve Omni-Channel Consumer Engagement

Human Loyalty™ Releases Two New Loyalty Products Adding to Suite of Offerings to Engage and Retain Consumers

SOUTHFIELD, MI--(Marketwired - May 20, 2016) - HelloWorld, the leading digital marketing solutions provider for the world's largest marketers, today unveiled a new brand, Human Loyalty™, born from integrating its proprietary technology with traditional loyalty strategies, promotional experiences, and gamification solutions that trigger an emotional consumer connection and build long-term brand affinity.

With the company's 17 years of expertise in motivating consumer behavior on behalf of brands like Coca-Cola, Johnson & Johnson, and Microsoft, HelloWorld's solutions spark consumer interest and extend relationships through consumer touchpoints across channels. According to industry rankings, HelloWorld has run four times more promotions than any other company for more than five years. HelloWorld is actively sought out by brands to immediately motivate behavior and reengage consumers in their loyalty programs.

HelloWorld's Human Loyalty platform combines many of the company's multiple loyalty solutions into a comprehensive brand offering. Types of programs include: points-based programs, rebates, continuity, advocacy, surprise & delight, B2B, B2E, engagement hubs, and custom global enterprise solutions currently in market in 20 countries.

Today, HelloWorld is launching two packaged purchase-based loyalty solutions: Human Loyalty™ Core and Human Loyalty™ Advanced, which offer businesses of all sizes simplified ways to craft a proven loyalty solution. Designed particularly for the Consumer Packaged Goods, Retail, Restaurant and Media industries, these solutions drive results such as growth of member base and product purchase and illustrate consumer frequency and type of digital engagement.

The Human Loyalty™ Core Solution is designed for clients just starting out in loyalty or those with sensitive budgets. The Human Loyalty™ Advanced solution is designed for mature clients with existing communities who want to grow their member base and innovate with enhanced engagement actions.

Clients benefit from a single destination for loyalty solutions. Specifically, we offer in-house technology and end-to-end services, including legal execution for regional and international campaigns across 20 countries, reward and prize management, UX and creative design, program strategy, and data analytics.

"We know that better engaging consumers is one of the most effective ways that brands can guarantee a better share of wallet," said Peter DeNunzio, Chief Executive Officer, HelloWorld. "With this in mind, it is mission critical to bring more robust tools to market that allow brands to better connect with their consumers and drive engagement at every point in the shopper journey. Human Loyalty™ allows brands to connect disparate touchpoints and build a more holistic brand-consumer relationship over time."

About HelloWorld, Inc.
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company is behind highly effective regional and global campaigns for clients such as Coca-Cola, Microsoft, the Gap and Procter & Gamble. For more information, please visit