SOURCE: HelloWorld


September 09, 2014 13:00 ET

HelloWorld Names Peter DeNunzio Chief Executive Officer

New CEO Brings Industry-Leading Integrated Marketing and Technology Experience to HelloWorld's Rich Engagement Platform

PLEASANT RIDGE, MI--(Marketwired - Sep 9, 2014) - HelloWorld, the leading digital marketing and consumer engagement provider, announced today that Peter DeNunzio is joining the company as Chief Executive Officer and member of the Board of Directors. DeNunzio succeeds Matt Wise, who has been with HelloWorld and its predecessor, ePrize, since 2010. 

DeNunzio joins HelloWorld from Experian Marketing Services, where he has served as General Manager of the Cross-Channel Platforms Group, including CheetahMail, the industry's foremost email marketing provider. 

A recognized industry veteran, DeNunzio has a diverse background spanning branding, direct, data and digital marketing. He has spent his entire career in marketing services, including leadership roles at Aimia's Carlson Marketing (President, U.S.), Draftfcb/FCB (President) and OgilvyOne (General Manager). 

At HelloWorld, DeNunzio will focus on driving growth and expansion following a period of transformation over the past four years, during which the company made five acquisitions and rebranded from its origins as ePrize into HelloWorld.

"I am very excited to join this dynamic organization, which has a leadership position in the explosive category of consumer engagement and works with many of the world's great brands," said DeNunzio. "Under Matt's leadership, HelloWorld has created a rich engagement platform that enables clients to reinvent the way they interact with consumers to drive business results across multiple channels, including mobile, social, web and in-store display." 

Wise added, "Peter is an outstanding choice to continue our growth and evolution. HelloWorld has attained a unique and powerful leadership position in cross-channel consumer engagement that sits at the intersection of software and creative marketing services. Peter has proven success in the space and brings a wealth of experience in CRM, integrated marketing, agency services and technology. The company will be well positioned for continued success under his leadership."

DeNunzio will partner with current HelloWorld leaders in seven U.S. offices, including Detroit, New York, Chicago, Seattle, Los Angeles, Phoenix and Nashville. He will be joined by Amit Dhadwal, as Executive Vice President, Chief Operating Officer. Dhadwal's experience includes driving business performance improvement across sales, operations and information technology while at McKinsey & Company and Aon Affinity Worldwide.

DeNunzio holds an A.B degree from Princeton University and an M.B.A. from Columbia Graduate School of Business, where he serves on the Board of the Center for Global Brand Leadership. He is also a Board Member of the Advertising Education Foundation. 

About HelloWorld, Inc.
HelloWorld provides the technology behind rich engagement. One holistic platform empowers marketers to motivate and measure consumer behavior through promotions, loyalty solutions, live event activations, and mobile messaging. Founded in 1999 as ePrize, HelloWorld's technology, creative and legal expertise is behind campaigns across 44 countries for brands such as Coca-Cola, Microsoft, The Gap, Live Nation, Procter & Gamble, and hundreds of other world-class marketers. The company is headquartered in Detroit with offices in Chicago, Los Angeles, Nashville, New York, Phoenix and Seattle. For more information, visit