MISSION, KS--(Marketwired - May 9, 2013) - (Family Features) Every baby needs a healthy start in life in order to thrive. Unfortunately not all moms have a support system or even basic everyday resources to help them with motherhood. Two organizations, JOHNSON'S® Baby and Save the Children®, have joined forces to provide new mothers with access to essential resources and words of encouragement.
Save the Children® works to give children the best chance to fulfill their potential. Its Early Steps to School Success (ESSS) program is an early childhood education initiative serving thousands of parents, expecting mothers and caregivers in low-income and rural areas. They teach new parents how to provide a positive and nurturing environment for their babies, and offer emotional support.
Joining the organizations in their efforts is actress, recording artist and first-time mom, Hilary Duff. She recently visited a Save the Children® early childhood education school in Yucca Valley, California, where she met with families who benefit from the program.
"I recently celebrated my baby's first birthday. Looking back on my first year of motherhood, I am so thankful for the support I received from my husband, family and friends which helped get me through the more challenging days," said Hilary Duff. "With a few inspiring words and positive encouragement, particularly from other moms who I can now relate to best, I felt reassured that I was doing okay. Not all moms have this daily support, which is why I'm proud to once again partner with JOHNSON'S® Baby CARES and spread the word on how JOHNSON'S® Baby Care Cards are helping to encourage and celebrate moms across the country."
As part of the JOHNSON'S® Baby CARES mission to support moms through Save the Children®, the company is offering free virtual "Care Cards" so everyone can share positive messages of encouragement with moms across the country.
"JOHNSON'S® Baby understands that every mom, no matter her situation, could always use encouragement," said Ivy Brown, Marketing Director, JOHNSON'S® Baby. "We also recognize that positive reassurance throughout the early years of motherhood is essential to both mom and baby's well-being. By sending a JOHNSON'S® Baby Care Card, you can share valuable words of encouragement to a worthy mom in your life, and also help raise funds for Save the Children's® early childhood education programs."
Research shows that early education, beginning with prenatal moms and babies at birth, is critical to a child's healthy advancement. Through its support of Save the Children's® ESSS program, JOHNSON'S® Baby is helping to provide moms with the skills and knowledge to successfully support their child's growth from pregnancy until school age.
"Save the Children® is grateful for the critical support mothers and children have received through our partnership with JOHNSON'S® Baby CARES," said Carolyn Miles, President and CEO of Save the Children®. "This collaboration enables us to provide thousands of moms with the skills and tools they need to ensure their children have a fair chance at a brighter future."
Visit www.johnsonsbabycares.com and send a virtual card to your favorite mom. For every card sent, shared or liked, JOHNSON'S® Baby CARES will donate $1 to help support Save the Children® early education programs, up to $150,000.
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