SOURCE: Sphero

Orbotix

April 20, 2015 16:29 ET

"Help Me Sphero, You're My Only Hope"

BOULDER, CO--(Marketwired - April 20, 2015) - Sphero, leaders in Connected Toys, today confirmed their direct involvement in the latest Star Wars franchise; specifically their technology contributions towards BB-8, the new droid featured at Star Wars Celebration last week.

"What an incredible honor it is to work with the team at Disney on one of the most interesting new characters in the Star Wars franchise," said Paul Berberian, CEO. "Opportunities this significant are rare. If anyone can execute and deliver on an exceptional BB-8 experience, it's our Sphero team in Boulder."

This announcement demonstrates Sphero's leadership in Connected Play and dedication to fundamentally changing the toy industry.

"This is the beginning of a whole new category of consumer products. You can own a piece of the movie, have it in your home, and relive an experience that is authentic to the entertainment on the screen," said Rob Maigret, Chief Creative Officer. "Our hardware and software technology advancements make it possible to build the toys of the future now. We are deepening the user connection in ways that, until today, have only been portrayed in science fiction."

Sphero and Disney have joined to deliver an incredible and authentic BB-8 experience. Interested parties can stay up to date on progress here: http://gosphero.com/starwars.

About Sphero

As the industry leader in Connected Toys, we are defining the future of play. Founded by Ian Bernstein and Adam Wilson, passionate robotics and software engineers, we create connected toys, fusing emerging technology with the latest innovations in robotics. Unlike traditional toys, our robots and software allow us to create ever-evolving experiences -- changing the way people play, learn and explore. Based in Boulder, Colorado, the Sphero team takes fun very seriously.

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