April 11, 2007 10:19 ET

Help Natrel Ultra'milk fight cancer!

MONTREAL, April 11 - Natrel Ultra'milk, a product of Agropur
Division Natrel, leader in the Canadian fluid milk industry, is proud to
announce its association with the Daffodil Days campaign of the Canadian
Cancer Society, a national community-based organization of volunteers whose
mission is the eradication of cancer and the enhancement of the quality of
life of people living with cancer. Always concerned about the health and well
being of the Quebec population, Natrel Ultra'milk is joining the fight against
this insidious disease by raising funds to combat it.

In this regard, Natrel will automatically donate 20 cents for every
4-litre bag of Natrel Ultra'milk (all formulations) sold during the month of
April, up to a maximum of $75,000, thereby allowing consumers to participate
in this fundraising event. Available in all major food chains, Natrel
Ultra'milk products will display the daffodil, symbol of courage and hope.
Thus, Natrel Ultra'milk and the Canadian Cancer Society are working hand in
hand to fight cancer in Quebec.


Founded in 1938, Agropur is the leader in Canada's dairy industry. With
some 3,939 members, over 4,000 employees, 21 plants, as well as several
distribution centers throughout the country, it processes nearly two billion
litres of milk per year.

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