JUGGERNAUT Illustration and Design Inc.

September 17, 2007 10:42 ET

The HELPING HANDLE™ Makes Shopping Easier and Gives Retailers a Hand up in Their Marketing

INNOVATIVE MARKETING DEVICE GIVES THE ENVIRONMENT A "HELPING HAND" BY IMPLEMENTING ECO-FRIENDLY PRODUCTION TECHNIQUES

TORONTO, ONTARIO--(Marketwire - Sept. 17, 2007) -

Editors note: A photo for this release will be available on the AP Picture Wire via Marketwire.

JUGGERNAUT Illustration and Design Inc. launches The HELPING HANDLE™, a portable, reusable marketing tool that makes carrying multiple or heavy shopping bags easy and comfortable.

Developed by a team of award-winning designers, this crafty little shopping device serves one purpose for customers. It makes their retail experience from start to finish - from the cash register to their home - better. For retailers, on the other hand, The HELPING HANDLE™ has the potential to serve many, loftier purposes. For those looking for an opportunity to think outside the branding box, The HELPING HANDLE™ is prime real estate for their brand's voice.

By placing their messaging on both sides of The HELPING HANDLE™ savvy brands have the opportunity to make every sale a handshake. And because it's reusable, it will reappear as a trusted shopping companion again and again, even through the doors of the competition. Each handle is made from 100% recycled materials and is produced under the approved certification of the Forest Stewardship Council of Canada (http://www.fsccanada.org). This thoughtful product has everyone's interests in mind.

The HELPING HANDLE™ is produced using a four-colour printing process that allows up to 12 variations of design in a single production run and limitless printing techniques for enhanced visual impact. This means that multiple, high-resolution messages can work together without increasing costs. Bar codes, scratch & win areas and sequential numbering options make this product an exceptionally smart and original media buy for promotions and contests as well. Just think of The HELPING HANDLE™ as a blank canvas for the imaginations of innovative marketers.

With over 15 years of advertising, design, promotions, contesting, POS and marketing expertise, JUGGERNAUT Illustration and Design Inc. also offers services in design, consultation and execution to maximize the success of each of these "walking billboards".

For interviews and inquiries please contact http://www.thehelpinghandle.com/

Media tools

Press imagery (.zip - 3.2 mb)

http://www.thehelpinghandle.com/downloads/the_helping_handle_imagery.zip

Video (.zip 17.3 mb)

http://www.thehelpinghandle.com/downloads/the_helping_handle_video.zip

Media kit (pdf - 3.4 mb)

http://www.thehelpinghandle.com/downloads/the_helping_handle_info_kit.pdf

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