SOURCE: Helpstream


September 14, 2009 08:00 ET

Helpstream and CRM Magazine Present Free "Have We Crossed the Chasm to Social CRM?" Webinar With Geoffrey Moore on September 15

Executives From HP, OpSource and Eloqua Discuss the Impact of Social CRM With Renowned Thought Leader on Disruptive Technologies

MOUNTAIN VIEW, CA--(Marketwire - September 14, 2009) -

WHAT: As part of its ongoing series on Social CRM, Helpstream, the leading provider of Social CRM suites and customer service communities, will host a Webinar titled "Have We Crossed the Chasm to Social CRM?" in partnership with CRM magazine, the leading resource on Customer Relationship Management (CRM). Leading executives from HP, OpSource and Eloqua will discuss their experiences with social business software and CRM applications.

WHO: Moderator Geoffrey Moore is the best-selling author of "Crossing the Chasm" and "Dealing with Darwin," founder of TCG Advisors and a leading business consultant on understanding effective exploitations of disruptive technologies.

Panelists include Brent Potts, VP, Consumer Web Support Service at HP; Treb Ryan, CEO of OpSource; and Steven Woods, CTO of Eloqua and author of "Digital Body Language."

WHEN: Tuesday, September 15, 2009, 10 a.m. - 11 a.m. PDT

WHY: Understanding and adopting social business strategies and Social CRM applications are of the utmost importance to the future success of your company. In this Webinar, panelists will discuss real-life uses of social business software and CRM applications, and evaluate the risks/benefits and business impact of Social CRM implementations, as well as lessons learned along the path of their social business evolution.

Attendees of the Webinar will hear discussion and ideas on:

--  Reasons to consider Social CRM
--  Evaluating the risk/benefit trade-offs
--  Where to start making investments
--  Real world business impact
--  Lessons learned along the way

Attendees and interested parties are encouraged to use the Twitter hashtag #SCRMSeries to follow and comment on the Webinar.


INFO: Bill Odell, Helpstream, (650) 605-6828

About Helpstream

Helpstream's Social CRM solution helps companies reduce overall customer support costs while increasing customer satisfaction and retention. Helpstream integrates social Web technologies with modern customer service and collaboration processes to drive effective customer and partner engagement across all business functions. Helpstream's SaaS design makes it fast to deploy, easy to use and affordable. The service can be deployed as a complete customer service system or as an integrated self-service and community case resolution complement to existing CRM systems. More than 200 customers and 500,000 users access Helpstream regularly to share information and discover solutions to everyday customer service problems on the Web. Helpstream is headquartered in Mountain View, Calif. For more information, please visit or follow us on Twitter at

Contact Information

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