Herbalix Restoratives Unveils "Do You Know What's Under YOUR Arms?" Campaign at Natural Products Expo West

Herbalix Has Developed the First of Its Kind Non-Aluminum Deodorant Called the Detox Cleansing Deodorant(TM) for Nighttime Use, Made With Certified Organic Ingredients


PORT LUDLOW, WA--(Marketwire - March 7, 2011) - Booth # 3514 -- Hall D -- Herbalix Restoratives™ LLC today announced the company will launch its campaign, "Do You Know What's Under YOUR Arms?" educational campaign at the Natural Products Expo West/SupplyExpo held March 10-13, 2011 at the Anaheim Convention Center. Herbalix has developed the first of its kind non-aluminum deodorant called the Detox Cleansing Deodorant™ for nighttime use, made with certified organic ingredients.

The show is expected to draw over 55,000 attendees this year showcasing products in the categories of natural and specialty foods, organic, supplements, health and beauty, natural living and pet products.

In addition to launching their new website www.herbalix.com, the aluminum-free deodorant campaign has been designed to raise awareness of the fact that most antiperspirants contain aluminum as the active ingredient and are classified as drugs because they change the physiological process of the body, acting like little 'plugs' to stop sweat. The use of commercial deodorants can lead to the buildup of chemicals resulting in irritation and hygiene problems.

Through its extensive research of the underarm (axilla) and aluminum, Herbalix developed its Detox Cleansing Deodorant to cleanse away buildup, allowing for the release of impeded waste fluids, encourages healthy lymphatic flow, and absorbs all types of aluminums, encouraging a reduction in daytime odors. 

"Suppressing sweat encourages the backup of bacteria and may affect the flow of lymph fluids," said Elizabeth Fessler, president and chief executive officer of Herbalix Restoratives, LLC. "Most people apply deodorants or antiperspirants to prevent odor and suppress sweat, yet humans perspire for a reason."

Formulated to attract, absorb and cleanse bacterium and metal ions, including aluminum, from the underarms, Herbalix Restoratives' aluminum-free deodorant, Detox Cleansing Deodorant, features organic botanical cleansing ingredients that work at night and provide six to eight hours of safe and efficient absorption of accumulated debris and odors.

"Since aluminum has no known function in life the first manifestations of the evolution of human physiology in is presence will almost certainly be negative and most likely in the form of chronic disease," according to Dr. Christopher Exley, Keele University, England. (Source: Molecular and Supramolecular Bioinorganic Chemistry; 2008, Nova Science Publishers, Inc.)

Herbalix Restoratives will also be showcasing its daytime natural organic deodorants, Nubian goat's milk soaps, skin moisturizers, shampoos and more. Herbalix product formulas contain no harmful preservatives, and are synthetic chemical and petroleum-free without parabens, phthalates, fillers, emulsifiers, synthetic fragrance or color, or anything derived from petroleum. Recommended by doctors and health care professionals, Herbalix Restoratives' mission is to provide organic and natural alternatives to chemical and environmental irritants.

About Herbalix Restoratives -- http://www.herbalix.com

Herbalix Restoratives, LLC was founded in 1999 and is located in Port Ludlow, Washington, on the pristine Puget Sound. Science combined with high quality natural, organic ingredients and impeccable manufacturing processes are the cornerstone of Herbalix products.

Herbalix is suitable for the chemically sensitive and anyone concerned about chemicals in their personal care products. Every product contains the proprietary Herbalix™ Botanical and Sea Vegetable Blend comprised of herbs from land and sea, which eliminates the need for any synthetic preservatives.

An earth-friendly company, Herbalix products are phosphate free and do not pollute waterways, while the BPA plastic-free bottles are naturally biodegradable.

Contact Information:

Contacts:
Kristin Gabriel
MarCom New Media
O: 323.650.2838
C: 213.840.6978
E:
O: 866-387-4222
W:www.herbalix.com