SOURCE: HERC Products, Incorporated

March 03, 2008 09:00 ET

HERC Licenses Technology for Turf and Agriculture Markets to Becker Underwood

PORTSMOUTH, VA--(Marketwire - March 3, 2008) - HERC Products, Inc. (PINKSHEETS: HERC) and Becker Underwood, Inc., Ames, Iowa, today announced an agreement giving Becker Underwood (BU) exclusive rights to market HERC's patented and proprietary salt management technology to turf, horticulture and agriculture markets worldwide. BU will introduce the technology to the golf and grounds maintenance markets under the SaLibré™ brand name. The product will be marketed to the horticulture and agricultural markets using the HERC Line Out® brand name.

"Recycled waste water and other marginal waters are being used with increasing frequency on golf courses and other turf applications, often as a result of regulatory mandates," notes Cozette Hadley, business unit manager for BU. "These marginal waters typically have high salt, bicarbonate or silt contents. Some also have high pH levels and all can be harmful to soil structure and biology unless properly managed.

"We believe this technology from HERC, which has proven successful in a variety of industrial applications, will provide an exciting new tool for golf course and grounds maintenance managers to use in managing soils experiencing excessive salt accumulations."

S. Steven Carl, Chairman and President of HERC, states, "We are excited to be working with Becker Underwood. We have developed excellent results with our Line Out products and believe BU has the worldwide reach, experience and reputation to make the product successful."

Becker Underwood, Inc. (, founded in 1982, is a privately held company. It is a leading developer of bio-agronomic and specialty products. In addition to producing a wide range of horticultural and agricultural products, the company is the leading manufacturer of seed coatings and colorants. It also is the leading global producer of inoculants and beneficial nematodes.

HERC Products, Incorporated ( provides proprietary infrastructure products and services to federal, municipal, commercial and industrial, and retail markets. Our Marine Technology division provides water and waste water system rehabilitation and renewal services to federal customers. Our Water Technology division provides waste water rehabilitation services to municipal customers. Simplex Building Products, Inc. provides fencing, decking, and railing products, under the Polytimber® brand name (, and window products to commercial, industrial and retail customers.

This press release contains forward-looking information. Readers are cautioned not to place undue reliance on any such forward-looking statements, each of which speaks only as of the date made. Such statements are subject to certain risks and uncertainties, which are disclosed in the Company's previously filed SEC reports.

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