SOURCE: Here Media

Here Media

September 28, 2009 09:00 ET

Here Media Introduces the New Gay.com

Gay.com Now Offers an Extensive Video Network and Established Social Networking Capabilities Creating Both an Unprecedented Consumer Entertainment Destination and Innovative Advertising Opportunities

LOS ANGELES, CA--(Marketwire - September 28, 2009) - Here Media, the world's leading multimedia company targeting the LGBT consumer, introduces the new Gay.com, an online community connecting the influential gay and lesbian marketplace. The new Gay.com debuts a dynamic mix of award-winning video content covering topics such as pop culture, politics, travel, finance, style, health, and activism. Additionally, Gay.com now provides members thought-provoking movies, series, and short-form videos from all of Here Media's prominent gay media brands. Plus, The Advocate and Out supply news headlines as well as the most current fashion and lifestyle trends. The comprehensive video network and new advanced features enhance Gay.com, while it maintains its established social networking capabilities.

"We are excited to combine Gay.com's long-standing social networking tradition and a completely new video dimension," said Stephen P. Jarchow, Chairman, and Paul Colichman, CEO, of Here Media. "Not only do these enhancements improve the user experience, they vastly increase advertisers' video pre-roll opportunities. The site's home page now offers the industry exciting new 'site/sound/motion' ad units."

Combining premier online video entertainment and a highly popular social networking site creates a multitude of unique opportunities for advertisers targeting the LGBT audience. Here Media's current advertising partners include Johnson & Johnson (Rogaine), Continental Airlines, ABC's "Dancing With the Stars" and the Netherlands Board of Tourism and Conventions.

"With the most recognizable LGBT multiplatform media brands, Here Media offers advertisers customized '360° Packages' promotional packages building brand awareness and loyalty for the same price as a traditional ad spend," Colichman continued. "We think creatively and work closely with our advertising partners ensuring they get maximum value and brand exposure."

Using state-of-the-art technology, Gay.com's high-definition video network contains documentaries, news, fashion, short films, and comedy specials. Additionally, Gay.com members can now access Here Films' and here! Networks' vast library of full-length films and original series (such as "Shelter," "Dante's Cove," "The DL Chronicles," "The Lair," "The Donald Strachey Mysteries," and more). As an enhanced feature, Gay.com recommends titles a member may prefer based on previous viewing habits. The new Gay.com also incorporates the most current sharing technologies, allowing members to e-mail video clips as well as share links.

As always, Gay.com provides a user-friendly social networking system where members can meet like-minded men and women. Members have immediate access to over 10 million profiles. Members can also enter over 750 chat rooms or instant-message other members. The site's extensive social networking capabilities provide both a safe and comfortable online meeting environment.

Visit the new Gay.com today at www.gay.com.

For more information about Here Media and its network of prominent brands, please visit www.HereMedia.com.

About Here Media

Here Media, Inc. produces and distributes niche content across all platforms worldwide. Here Media's iconic brands distribute gay media and world cinema programming with universal, humanistic appeal. Its distribution platforms include theaters, television, VOD, broadband, online, print, and mobile. It earns subscription, advertising, and licensing revenue from its award-winning content.

Here Media owns and operates a variety of media assets including:

--  Here Studios, a full-service motion picture studio.
    
--  Here Films, a motion picture distribution company.
    
--  here! Networks, a premium television network featuring programming
    that appeals to a gay and lesbian audience airing in 96 of the top 100 U.S.
    markets, including every top 10 market.
    
--  Iconic brands including Out, The Advocate, and HIV Plus as well as
    Alyson Books.
    
--  The Advocate/Out group of online sites including Gay.com,
    Planetout.com, Advocate.com, Out.com, and SheWired.com.
    

Paul Colichman is Chief Executive Officer of Here Media and Stephen P. Jarchow is Chairman. Together, they have produced and/or distributed over 200 motion pictures, including Academy Award® winners "Gods and Monsters" and "Departures."

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding Here Media's plans to launch new technologies and user experiences, as well as statements containing the words "intends," "believes," "anticipates," "expects" and similar words. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet. Additional information concerning factors that could affect Here Media's future business and financial results is included in Here Media's public filings filed from time to time with the SEC, which are available at the SEC's website at www.sec.gov.

Contact Information

  • Here Media Contacts:

    Joanne Dant
    October Strategies, Inc.
    303-346-5527
    Email Contact

    Mark Umbach
    Here Media
    310-806-6397
    Email Contact