Budweiser UK

Budweiser UK

May 10, 2013 09:24 ET

Here's to the Dream-FA Cup TV Fan Film Advert to Hit Screens on Final Day

LONDON, UNITED KINGDOM--(Marketwired - May 10, 2013) -

Editors Note: There is a video associated with this press release.

FA Cup sponsor Budweiser is set to showcase a special, two minute FA Cup film made up of photographs taken by you, the fans! Throughout the 2013 tournament, supporters of all teams have been sharing their best photographs on Twitter using the hash tag #tothedream.

The film tells the story of this season's FA Cup from the supporters' perspective and continues Budweiser's commitment to bringing The FA Cup closer to the fans. Since round one kicked off in November, thousands of photos have been submitted via Twitter using #tothedream, creating huge buzz around the FA Cup that culminates with the finished video being played live at Wembley before the final between Wigan and Manchester City tomorrow.

The use of a 120-second advert slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks this epic fan film as a first for Budweiser. The film will air on TV in the last commercial break on both ITV & ESPN before kick off of The FA Cup Final tomorrow at 5.15pm.

Budweiser has built on the use of technology and social media as part of its FA Cup sponsorship, from the live streaming of early round games in season one, to placing 'Phoneographers' - amateur photographers who shoot entirely on smartphones - pitch side at Wembley for the Semi-Finals. The sponsors also offered fans the chance to win Final tickets and other prizes through an Augmented Reality activated On-Pack promotion earlier in the season.

Iain Newell, Budweiser's UK Marketing Director, said: "We are really excited to have captured some of the great moments shared throughout this season's competition through the fans. The film illustrates our commitment to bringing the beautiful game closer to the fans, and through this film we think we've captured a truly great season of FA Cup action."

Watch the Fan Film ahead of The FA Cup Final here.

To see a timeline of images submitted please visit facebook.com/budweiseruk.

Follow @BudweiserUK for FA Cup news and Budweiser information.

To relive the 2013 FA Cup, visit www.budweiser.co.uk/tothedream.


Contact Information

  • For more information and imagery please contact the
    Budweiser press office at
    Mischief PR
    020 3128 6600