Heritage Media Corporation

September 11, 2007 14:17 ET

Heritage Media Corporation: Outdoor Digital Media Poised to Grow Exponentially

Screen Giant announces record month

CALGARY, ALBERTA--(Marketwire - Sept. 11, 2007) - Global Industry Analysts of San Jose, California, has recently predicted that the world outdoor advertising market will grow to $30.4 billion by 2010 - an increase of nearly $3 billion. Everywhere there are strong indicators that the advertising market is rapidly accepting digital outdoor as the best mass-market vehicle available.

In North America, The Washington Post recently reported that outdoor advertising revenue grew by 9% in 2006 while network television and radio revenues both grew by only 2%. With a current market penetration of 1/10th of one percent, digital video billboards are poised for strong future growth.

Well positioned to take advantage of this unprecedented growth is Screen Giant Media of Calgary, Canada.

Screen Giant Media is a specialty digital marketing subsidiary of Heritage Media Corporation (PINKSHEETS:HMCP), and is engaged in the strategic placement of digital outdoor billboards and the subsequent management of the content.

Screen Giant Media today announced record monthly revenue for July 2007.

The Company reported revenue of $184,311 for July 2007, a 37% increase over the $134,300 reported for July 2006. This is a direct result of increased activity in the mobile division of Screen Giant as well as an increase in advertising revenue.

"The July results reflect the growing acceptance of digital outdoor as the most effective method that exists today for mass-market advertising", said Joe Connelly, President of Screen Giant Media. "If you want to get the attention of thousands of consumers, digital outdoor is the vehicle to use. Our sales team is fielding a steady stream of inquiries from new customers which makes us optimistic in regards to the growth in our sector and our company."

Screen Giant Media provides customized advertising opportunities for blue chip organizations like Westjet Airlines, Warner Brothers, Coca Cola and Alberta Treasury Branches. These organizations have benefited from increased exposure and message retention as a direct result of this new digital medium. The competitive nature of advertising has led many Fortune 500 corporations to seek cost effective alternatives which can generate tangible results with the consumer. Digital marketing is a new frontier in advertising and Screen Giant Media Corp. is committed to becoming an industry leader across Canada.


About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.

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