SOURCE: Heroku


October 29, 2009 12:03 ET

Heroku Extends Cloud Platform Capabilities With Its New Add-on System

Provides Customers Unprecedented Flexibility to Develop, Deploy, and Run Complex Web Applications

SAN FRANCISCO, CA--(Marketwire - October 29, 2009) - Heroku, the industry's leading Ruby cloud platform-as-a-service provider, today announced the introduction of the Heroku Add-on system. The new system gives Ruby developers a one-stop catalog and easy access to the top features developers use to build web applications, tying them into Heroku apps with minimal effort. Heroku's Add-on system enables developers to utilize advanced features in their web applications with a single click. The services, which are maintained and administered by Heroku and the 3rd parties jointly, allow Heroku's customers to further slash the substantial time and money wasted on the care and feeding of traditional web application infrastructure.

"We've been using many of the add-ons during the beta period," said Kyle Bragger, Lead Developer of My Social Dog. "It couldn't have been easier to get up and running, and the more I use the add-ons, the more I appreciate the convenience and acceleration they provide my development and deployment."

Heroku's catalog features 13 add-ons at launch, with many more to be added regularly. The initial selection of add-ons came from customer feedback and includes those go-to tools that solve the most common obstacles developers run into when deploying a Ruby application. Heroku add-ons address issues commonly associated with custom domains, SSL, background jobs through Delayed::Job, and deploy notification hooks, to name a few.

Third party add-ons cover key functionality that developers have asked for

-- Application performance management with New Relic's RPM
-- Automated DNS management with Zerigo
-- Advanced high-volume email delivery with Sendgrid
-- Advanced full-text-search with Websolr

"Heroku's Add-on system provides by far the lowest friction way for a developer to add our service to their application," said Isaac Saldana, CEO of SendGrid. "Developers receive tons of ongoing value with the maintenance-free management and configuration capabilities the Heroku interface provides."

"We're excited to offer our DNS solutions to the entire Heroku community," said Thomas Morgan, founder of Zerigo. "Providing an integrated add-on enables developers to completely eliminate the hassle of navigating the murky waters of DNS during deployment."

Since 2007, Heroku has set the standard for web app development with a reliable, agile platform for rapid and trusted development, testing, and production deployment of web apps. Heroku provides provisionless, automated access to and management of key application platform components such as the Ruby runtime, Rack middleware, SQL databases, background processing, message queuing, in-memory caching, HTTP caching, and many other key architectural app components.

Add-ons are activated individually, with many available in both free and paid versions, and can be used by any Heroku registered user. Browse the public Add-on catalog at Getting started Heroku is free and service programs are available from as little as US $20/month. For more information about Heroku, please visit

About Heroku

Heroku is a leading provider of cloud computing, offering a Ruby platform as a service focused on ease of use, automation, and reliability. The San Francisco, CA-based company is a passionate and active supporter of Ruby technologies and cloud architecture. Tens of thousands of developers worldwide have deployed over 38,000 applications to Heroku. For more information, please visit and or follow Heroku on Twitter at

Heroku disclaims any proprietary interest in the marks and names of others.

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