SOURCE: Heroku


November 09, 2010 15:26 ET

Heroku Fuels Social App Development With New Facebook Program

Top PaaS Provider Unveils Package and Resources for Companies to Jump-Start Facebook Initiatives

SAN FRANCISCO, CA--(Marketwire - November 9, 2010) -  Heroku, the industry's leading cloud application platform-as-a-service (PaaS) provider, today announced the introduction and immediate availability of a Facebook App Package and guide for building Facebook applications on Heroku's PaaS. The package is designed to make it easy for the growing number of companies -- ranging from startups to Global 2000 enterprises -- building Facebook experiences to take advantage of the productivity, openness, and robustness of the Heroku platform.

"Heroku makes building and scaling Facebook applications easier than ever. Developers can focus on their app, getting it in the hands of millions of Facebook users quickly," Mike Vernal, Director of Facebook Platform.

Heroku has proven to be tremendously popular with developers building social applications. Many thousands of social applications are running on the Heroku platform, a number of them serving millions of users and 100s of millions of requests per month. Facebook is the most popular social platform for these applications. Facebook applications are being used to reach new and prospective customers and to form tighter, more substantial relationships with customers via the web. 

Customers are choosing Heroku to run their social applications because the platform enables highly productive development, frictionless deployment and scale-up and scale-down, the ability to quickly deploy new releases, and access to key architectural components -- such as NoSQL databases, asynchronous workers, and memcache -- that are often critical components of successful Facebook apps.

"The wide adoption of Heroku as the cloud app platform of choice has enabled us to identify the key ways in which customers are using PaaS to accelerate their businesses," said Byron Sebastian, CEO of Heroku. "Facebook apps are a clear category where we've seen customers large and small successfully reach millions of new potential customers and users on our platform. The Heroku Facebook initiative helps customers leverage the best practices we have identified from working with these thousands of apps."

Heroku has established resources for Facebook developers at These resources include an in-depth guide to building Facebook apps on Heroku, case studies from Clobby and Cardinal Blue detailing their successes with the Heroku platform, and access to Heroku's Facebook package. The package is designed to easily give companies the key platform resources they need to build successful Facebook applications. The components of the package -- including Heroku dynos and workers, Heroku's dedicated database service, New Relic application performance monitoring, and memcache for caching of data -- were selected based on Heroku's experience running large numbers of Facebook apps.

Pricing & Availability

Heroku's Facebook App Package is available immediately and is offered at a promotional price of $1500/month.

For more information about Heroku, please visit For details on the Facebook App package visit

About Heroku
Heroku is a leading cloud application platform provider, offering a Ruby platform as a service focused on ease of use, automation, and reliability. Headquartered in San Francisco, CA, Heroku is a passionate and active supporter of Ruby technologies and cloud architecture. Heroku was recently named to the "Dow Jones FASTech 50 Start-ups to Watch" list, recognized as a Gartner 'Cool Vendor in Application Platforms as a Service' in April 2010, named to the Always OnDemand Top 100 Private Companies, and recognized as a 'Best Products of 2009' by ReadWriteWeb. Heroku is funded by Y Combinator, Redpoint Ventures, Baseline Ventures, Harrison Metal Capital and Ignition Partners. Tens of thousands of developers worldwide have deployed over 96,000+ applications to Heroku. For more information, please visit and or follow Heroku on Twitter at

Heroku disclaims any proprietary interest in the marks and names of others.

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