October 21, 2008 03:02 ET and Wacoal Show Support for Breast Cancer Awareness

$2 Donation to "Susan G. Komen for the Cure" for Every Eligible Wacoal Bra Purchased in the Month of October

DALLAS, TX--(Marketwire - October 21, 2008) -, the leading online retailer of women's underwear, and Wacoal bras are saluting women the world over who have survived breast cancer and supporting the Susan G. Komen Foundation in their search for cures. The Foundation is the world's largest and most progressive grassroots network of breast cancer survivors and activists. A $2 donation will be made for every eligible Wacoal bra that is purchased on the website during October -- Breast Cancer Awareness month.

You can show your support for finding the cure for breast cancer this month by selecting any of these Wacoal Bras:

-- Awareness Soft Cup

-- Awareness Full Figure Seamless

-- Embrace Lace Underwire

-- Slimline Seamless Minimizer

-- Wacoal Petites Stretch Lace Bra

-- Body by Wacoal Seamless Underwire

While the search for cures continues, there have been many advances in treatment that help women survive breast cancer. At this time there are about 2.5 million breast cancer survivors in the United States. Many of them are celebrities or well-known personalities: Christina Applegate, Edie Falco of the Sopranos, Olivia Newton-John, former first lady Betty Ford and the current Governor of Washington State Christine Gregoire. Sport stars and Olympic champions like Dorothy Hamill and Peggy Fleming are on the list too. But by far the majority of them are women you pass in the street, or talk to at your kid's school.

There is no doubt that early detection is the most important factor in breast cancer survival rates. Breast cancer detected at Stage 1 while it is still localized to the breast has a survival rate of 98%-100%, while metastasized breast cancer first detected at Stage 4 drops down to 16%-20%.

Early detection procedures must include monthly self-examinations done at the same time each month. From age 20-40, healthy women should have clinical breast exams performed by their health care providers every three years. After age 40, the breast exams should be annually and should include a mammogram or similar procedure.

Show your support for the search for cures during Breast Cancer Awareness month by purchasing a Wacoal bra at

Video of Famous Breast Cancer Survivors

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