SOURCE: The Hertz Corporation

The Hertz Corporation

January 25, 2011 11:33 ET

Hertz Announces Launch of Online Dealer Direct® Used Car Remarketing Program

PARK RIDGE, NJ--(Marketwire - January 25, 2011) -  The Hertz Corporation (NYSE: HTZ), the world's largest general use airport car rental brand, announces the launch of its Dealer Direct program, which provides used car dealers with an innovative online wholesale marketplace to purchase late-model cars from Hertz's rental fleet. Hertz Dealer Direct provides auto dealers broader access to a wide selection of cars and lower prices resulting from purchasing vehicles directly from Hertz without transaction fees.

"Hertz Dealer Direct is an integral part of our car sales strategy," commented Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "Dealer Direct provides car dealers with a real-time, ecommerce platform for buying cars directly from our company providing financial benefits to dealers and Hertz."

Hertz Dealer Direct provides auto dealers with the freedom to search for vehicles currently on rent and ready for sale, as well as vehicles immediately available for wholesale purchase and pick up. The system keeps dealers updated on the status of each available vehicle and dealers are notified when cars they are interested in become available for sale, providing the capability for online purchases that take only minutes to execute.

Benefits of the Hertz Dealer Direct program include:

  • no transaction or success fees;
  • attractive wholesale pricing;
  • real-time online access to Hertz wholesale inventory;
  • well-conditioned vehicles;
  • purchase, utilizing expedited, electronic processing.

Hertz created the direct to dealer remarketing program as a service to dealers and wholesale buyers with the goal of providing expedited access to its fleet and low prices. Hertz has partnered with Advent Resources, Inc., renowned creator of high performance auto dealership technology, in development of the Dealer Direct program.

About Hertz
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 8,500 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 81 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition. The Company also operates the global car sharing club, Connect by Hertz, in New York City, Berlin, London, Madrid and Paris. Additionally, Hertz operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers from approximately 320 branches in the United States, Canada, China, France and Spain.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-877-437-7320. Information and reservations are also available on the web at www.hertz.com. For information on Hertz Equipment Rental, visit the company on the web at www.hertzequip.com.