SOURCE: The Hertz Corporation

January 29, 2007 13:50 ET

Hertz Equipment Rental Corporation Opens 24 Locations as Part of 2006 General Rental Expansion

PARK RIDGE, NJ -- (MARKET WIRE) -- January 29, 2007 -- Hertz Equipment Rental Corporation (HERC), a leading construction and industrial equipment rental company, added 24 General Rental locations in 2006 as part of its planned expansion in that line of equipment rental.

Grand opening celebrations were held for all 24 locations in a year that saw some of HERC's most well-attended events, including the April 21, 2006 opening in Oklahoma City, which drew more than 1,400 people; and the October 13, 2006 opening in Bakersfield, CA, which drew more than 1,200 people. Cumulatively, the 2006 events, held between the months of March and October, attracted more than 14,000 attendees.

Grand opening events featured free catered lunches, vendor demonstrations, product literature distribution, and prize giveaways. HERC also partnered with local radio stations who broadcasted live from the event.

"The success of our 2006 general rental events underscores the importance of HERC's strategic growth as a full-service equipment rental company," says Gerry Plescia, President of Hertz Equipment Rental Corporation.

HERC began its general rental program during 2003, in support of its commitment to increase services and products available for small to medium-sized contractors and homeowners. The company has since opened 55 general rental facilities, including 20 in 2005. Currently, HERC has 115 locations in the U.S. and Canada operating in the General Rental program.

HERC's general rental locations offer a broad range of products, including lawn mowers, floor sanders and buffers, trenchers, paint sprayers, ladders, pumps and scaffolding, as well as a wide assortment of construction and industrial equipment from manufacturers such as Case, Genie, Ingersoll-Rand, JLG, John Deere, Wacker and Stihl.

A wholly owned subsidiary of The Hertz Corporation, Hertz Equipment Rental Corporation operates one of the world's largest equipment rental businesses with more than 275 locations in the U.S. and Canada, and an additional 85 locations in France and Spain. HERC offers daily, weekly, monthly and long-term rentals of tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers.

Hertz, the world's largest general use car rental brand, operates from approximately 7,600 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold, NeverLost customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

For information on Hertz Equipment Rental Corporation, or for the nearest location, call HERC toll-free at 1-888-777-2700 or visit the company on the web at To make car rental reservations or for more information, customers can call Hertz toll-free at 1-800-654-3131 or visit the company on the web at

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