SOURCE: The Hertz Corporation

The Hertz Corporation

January 03, 2011 15:48 ET

Hertz Expands Its Energy Services Business With the Acquisition of Forces, Inc.

Hertz Continues Acquisition Strategy to Boost Revenue Growth

PARK RIDGE, NJ--(Marketwire - January 3, 2011) - Hertz Global Holdings, Inc. (NYSE: HTZ) announced that Hertz Equipment Rental Corporation (HERC) has acquired Forces, Inc., a leading power generator rental company headquartered in the Chicago Metro area.

"The Forces acquisition is strategically important for Hertz Equipment Rental as it will enable us to fortify our positioning in the Metro-Chicago area," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "The construction and industrial market in Chicago is estimated to be a $17.5B market. By acquiring Forces, HERC will be able to expand its energy services business, with an anticipated $6M in new revenues for 2011, while further strengthening our long term strategy to diversify our business in the industrial sector."

HERC's energy services business specializes in providing power generator solutions to customers worldwide. The Forces acquisition enables Hertz to further penetrate power generation opportunities in the third largest industrial market in the U.S., while enabling the company to tap into new opportunities in entertainment services, government, construction and other power needs in Chicago and surrounding markets.

"HERC is excited to have acquired Forces as it is one of the leading power generation companies in the Chicago area," commented HERC President, Gerry Plescia. "Forces is a strong brand and brings to the table a tenured and experienced staff. With their technological and engineering experience, we envision tapping into the Forces staff to enhance our generator capabilities throughout the country."

Founded in and headquartered in Naperville, IL, Forces has been a power solution provider in Chicago and the upper Midwest for 40 years. With a strong market presence and reputation in Chicago, Forces provides power solutions to a diversified customer base. With a balanced fleet mix, Forces carries generators from 10kw to 1500kw as well as Temperature Control products in heat and air conditioning.

Hertz Equipment Rental Corporation -- a wholly owned subsidiary of The Hertz Corporation since 1965 -- operates one of the world's largest equipment rental businesses, offering a diverse line of equipment and tools for rent and sale. Products include aerial manlifts, air compressors and tools, earthmoving equipment and power generators, forklifts and material handling equipment, pumps, and trucks and trailers. Hertz Equipment also offers custom programs and equipment through its specialty service groups; Industrial Plant Services, Pump and Power Services, Aerial Services and Government Services. With approximately 325 locations in the United States, Canada, China and Europe, Hertz Equipment Rental offers daily, weekly, monthly and long-term rentals, tools and supplies, as well as new and used equipment for sale

The Hertz Corporation is the world's largest general use car rental brand, operating from approximately 8,400 locations in 146 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 81 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS XM Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

For more information about Hertz Equipment, visit the company online at