SOURCE: The Hertz Corporation

February 26, 2008 17:15 ET

Hertz Launches Low Cost Car Hire in Europe With Simply Wheelz

LONDON--(Marketwire - February 26, 2008) - The Hertz Corporation has today announced the launch of its new online car rental company in Europe. Following the successful launch of Simply Wheelz in Orlando last August, Simply Wheelz is now available to car rental customers from the UK and Germany travelling to Alicante and Malaga in Spain, via and

Bespoke to the needs of the European market, Simply Wheelz is specially designed for online customers who seek low prices from recognised companies, the discount car hire company offers low, competitive rates starting from $15 (£8) a day. Simply Wheelz also provides many features for free in its 'super inclusive' rates, such as unlimited mileage, collision damage waiver, theft protection, and an additional driver. Free emergency roadside assistance (24/7) is also included in addition to optional extras such as satellite navigation, child seats and additional personal insurances.

Simply Wheelz is able to provide outstanding value for money and fast check-in by offering only pre-paid car rentals via the dedicated, secure websites, and Customers are asked for as much information as possible at the booking stage to enable a quick and simple pick up process. Simply Wheelz offers the latest European models including the Opel Corsa, Astra and Combo, with a minimum 3 day rental period.

Michel Taride, President of Hertz Europe, said: "Hertz has developed Simply Wheelz as part of its ongoing growth strategy and to meet the growing demand of customers who want a bargain price for good quality car rental. The 'low-frills' offering from Simply Wheelz allows customers to reserve, rent and return cars simply, with a highly competitive cost compared to other discount car hire companies."

Following a simple and straightforward booking process, Simply Wheelz customers will receive an email confirmation. Upon arrival at their destination they will then be transported by shuttle bus to collect their car near to the airport. To save customers the hassle of refuelling their car upon return, Simply Wheelz cars are provided with a pre-filled tank of fuel which customers will be charged for on arrival.

Simply Wheelz is a standalone company within the Hertz Corporation. Simply Wheelz differs from the Hertz car rental experience by providing a simplified alternative for the cost-conscious traveller. There are distinct service differences between the brands including:

--  Booking for Simply Wheelz is only available online; prepayment is
    mandatory with a three day minimum rental
--  In order to keep prices low the Simply Wheelz fleet has a limited
    range of vehicles available
--  Simply Wheelz does not therefore offer the Hertz Collections,
    including Prestige, Green and Fun Collections
--  Hertz #1 Club and #1 Club Gold services and benefits are not
    transferable to Simply Wheelz customers. This also applies to discounts and
    frequent traveller/flyer/renter points

All cars in the Simply Wheelz range are the latest models and meet full European emission standards. All are manual drive with power steering and dual front airbags and most are equipped with air conditioning, Radio CD Player with steering wheel audio controls and iPod/MP3 connectivity. The Opel Corsa also comes with blue tooth connectivity and there is no extra charge for drivers between 23 and 25 years old.

Simply Wheelz was first launched in Orlando in August 2007.

For further details and information on Simply Wheelz please log on to or

About Simply Wheelz

Simply Wheelz is an exciting new discount car rental company from Hertz. The Simply Wheelz operation in Europe currently offers value car rental from the Alicante and Malaga airports in Spain. Customers can book their pre-paid car rental or obtain further information from the Simply Wheelz website or

About Hertz Europe

Hertz is the world's largest general use car rental company, operating from over 8,000 corporate locations in more than 150 countries. In 2008 Hertz celebrates its 90th year of delivering quality car rental solutions to leisure and corporate customers.

Product and service innovations such as Hertz #1 Club Gold, specially designed NeverLost satellite navigation systems, Hertz in-car DVD Entertainment and unique cars offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

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