SOURCE: The Hertz Corporation

February 28, 2008 17:09 ET

Hertz and Nickelodeon Invite More Families to Take Nick Shows on the Road With 22 Additional Airport Locations for Nick on the Go™, Travel's First Portable, Pre-Loaded Media Player

Hertz Customers Can Rent Kid-Friendly, Nick-Branded Video Entertainment Unit at New Hertz Rental Counters Including New York, Washington, DC and Chicago

PARK RIDGE, NJ and NEW YORK, NY--(Marketwire - February 28, 2008) - Nickelodeon, the number-one entertainment brand for kids, and The Hertz Corporation, the world's largest general use car rental brand, announces expanded availability for Nick on the Go™, the travel industry's first fully portable, pre-loaded, touch-screen media player for vacationing families. Provided exclusively by Hertz, the Nick-branded units are now available at 22 additional top leisure travel airport locations across the U.S., bringing the total number of Nick on the Go rental locations to 43.

"Families are responding favorably to Nick on the Go and looking for increased access," said Frank Camacho, Staff Vice President, Marketing for Hertz. "Hertz is pleased to expand Nick on the Go availability to key leisure destinations from New York to California and new locations in between. A first for the travel industry, Nick on the Go makes vacation time more enjoyable as kids love having their favorite Nickelodeon shows at their finger tips. Parents appreciate the easy use, the hours of entertainment, and the ability to take the player into a hotel or restaurant, as well as using it in the car."

"Nickelodeon's mission is to be wherever kids are and increased access to Nick on the Go means more families can take Nickelodeon along for the ride," said Leigh Anne Brodsky, President, Nickelodeon & Viacom Consumer Products. "Kids of all ages love to take their favorite characters, including 'Dora the Explorer' and 'SpongeBob SquarePants' on their vacation adventures. Our partnership with Hertz enables us to reach kids in a whole new way and we're pleased to help make travel more fun for the entire family."

A breakthrough in travel, the take-it-anywhere units are designed for kids and can be used in the car, at the pool, hotel, restaurant, or wherever travel time takes them. Nick on the Go units are now available in Albuquerque, NM; Burbank, CA; Charlotte, NC; Chicago (Midway); Cleveland; Detroit; Dulles, VA; Ft. Myers, FL; Indianapolis, IN; Jacksonville, FL; Kansas City, MO; Minneapolis, MN; Nashville, TN; New York City (JFK and LaGuardia); Ontario, CA; Pittsburgh; Portland, OR; Raleigh, NC; Sacramento, CA; St. Louis, MO and Washington, DC.

Nick on the Go is preloaded with more than 40-hours of top programming from Nickelodeon and Nick Jr., including popular episodes from "SpongeBob SquarePants"; "Drake & Josh"; "Avatar: The Last Airbender"; "El Tigre"; "Danny Phantom"; "The Fairly OddParents"; "Jimmy Neutron, Boy Genius"; "All Grown Up"; "Catscratch"; "Rugrats"; "My Life as a Teenage Robot"; "The X's"; "Unfabulous"; and "Zoey 101." Preschoolers can view "Dora the Explorer"; "Blue's Clues"; "Blue's Room"; and "The Wonder Pets!." Programming and content will be regularly refreshed to meet the needs of frequent renters.

Nick on the Go is already available at Hertz airport locations in Atlanta, Baltimore, Boston, Chicago (O'Hare), Dallas/Fort Worth, Fort Lauderdale, Las Vegas, Los Angeles, Miami, Newark, Oakland, Orange County, Orlando, Palm Beach, Philadelphia, Phoenix, San Diego, San Francisco, San Jose, Seattle, and Tampa.

Nick on the Go uses easy-to-use touch-screen technology. The durable unit, covered in Nickelodeon's iconic orange, can be used anywhere and kids can adjust multiple functions with a quick touch. While in the car, there is a mounting system for back-seat viewing. Outside the car, the system is easily handheld and completely portable. Perfect for extended trips, the long-life battery can be recharged with either a car or a/c charger, both of which are provided in a convenient Nick-branded traveling case.

The media players can be reserved online at www.Hertz.com or by calling Hertz toll-free at 1-800-654-3131.

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 8,000 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers through more than 360 branches in the United States, Canada, France and Spain.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at www.hertz.com. For information on Hertz Equipment Rental, visit the company on the web at www.hertzequip.com.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA) (NYSE: VIA.B).

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