SOURCE: The Hertz Corporation

The Hertz Corporation

January 31, 2011 11:45 ET

Hertz to Introduce New Dealer Direct® Program at 2011 NADA Convention and Expo

PARK RIDGE, NJ and SAN FRANCISCO, CA--(Marketwire - January 31, 2011) - The Hertz Corporation (NYSE: HTZ), the world's largest general use airport car rental brand, plans to formally introduce its new Hertz Dealer Direct® used car remarketing program at the 94th annual NADA Convention and Expo, held Feb. 5-7, 2011 in San Francisco, Calif.

Hertz Representatives will provide program demonstrations at the Advent Resources booth. Advent Resources, Inc., renowned creator of high-performance sales systems for the automotive vertical, developed the Hertz Dealer Direct technology platform and provides ongoing support to the program. Auto dealers are encouraged to register early for Hertz Dealer Direct demonstrations at, as space is limited. All show attendees registering for a demonstration at the show will have the chance to win an iPad, courtesy of Hertz.

Hertz Dealer Direct provides auto dealers with the freedom to search for vehicles that are currently on rent and available for sale, as well as vehicles that are immediately ready for wholesale purchase and pick up. The system keeps dealers informed on the status of each car available for sale and dealers are notified when cars they are interested in become available for sale, providing for online purchase that only takes minutes to execute. 

Benefits of the Hertz Dealer Direct® program include:

  • no transaction or success fees;
  • attractive wholesale pricing;
  • real-time online access to Hertz wholesale inventory;
  • well-conditioned vehicles;
  • purchase utilizing expedited, electronic processing.

Through a strategic partnership with Advent Resources, Hertz is uniquely positioned to provide its valued auto dealers and wholesale buyers with convenient, direct pre-auction access to thousands of vehicles located at various locations throughout the United States. Buying directly allows dealers competitive pricing, particularly compared to wholesale value indexes and current market conditions.

About the companies

The Hertz Corporation
Hertz is the largest worldwide airport general-use car rental brand, operating from more than 8,500 locations in 146 countries worldwide. The number-one airport car rental brand in the U.S., Hertz also holds a top-ranking at 81 major airports in Europe. Hertz features both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand.

Advent Resources, Inc.
Advent Resources, Inc., located in San Pedro, Calif., began developing innovative automotive technology for the automotive vertical 23 years ago, and currently employs more than 75 specialists, who are dedicated to producing quality products while exemplifying outstanding customer service. Clients of Advent Resources include some of the largest dealerships in the United States and Canada, spanning from Honolulu to New York City.

For more information about Advent Resources, Inc., or Hertz Dealer Direct® please visit or

About NADA
The National Automobile Dealers Association (NADA), founded in 1917, represents more than 17,000 new car and truck dealers, both domestic and import, with more than 37,500 separate franchises.

For more information regarding the 2011 NADA Convention and Expo, please visit: