SOURCE: The Hertz Corporation

The Hertz Corporation

July 12, 2011 11:30 ET

Hertz Unveils "Hertz On Demand" Redefining Car Sharing

Innovations, Unparalleled Technology-Driven Program Enhancements and a New Name Reflect Hertz's Commitment to Redefine Car Sharing, Making It Less Expensive, Easier, More Flexible, and More Satisfying to Get a Car and Go

PARK RIDGE, NJ--(Marketwire - Jul 12, 2011) - Hertz (NYSE: HTZ) unveiled its strategy to redefine the car sharing experience and grow its business by lowering costs, enhancing member benefits, adding new vehicles and locations, and deploying the latest in-car and customer support technology. As part of the strategy, effective immediately, the company's car sharing service is named Hertz On Demand (, formerly Connect by Hertz, reflecting increased customer control over the car sharing experience utilizing industry-leading technology. In the past few weeks, Hertz has implemented several break through initiatives designed to empower consumers, including: elimination of membership fees; expanded one way service; guaranteed availability Monday through Thursday in New York City, more car and SUV options including the addition of electric vehicles (EV's) and plug-in hybrid vehicles (PHEV's) at select locations; a simplified reservation process for booking in any country/city where available; and a continued focus on unparalleled member service including 24/7 live, in-car assistance. The company has promised additional program enhancements in the weeks and months ahead.

"Hertz On Demand reflects our commitment to radically improve the car sharing experience and take it to the next level by providing our members with lower costs, greater choices, further simplicity and unequalled customer service," commented Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "Our approach to car sharing reflects a commitment to offer member-centric services, utilizing best-in-class technology, which no competitor is matching, backed by the resources of the leading global car rental company. This really is the future of car sharing available now and nobody else has it."

Hertz On Demand provides an economical, convenient and socially conscious alternative to car ownership. The service is a pay-as-you-go system, providing members with 24/7 access to vehicles strategically located throughout their city. It has approximately 40,000 members, is available in six countries and on approximately 60 university campuses. Hertz On Demand offers its members products and services that are unmatched in the car sharing industry, including:

  • The elimination of all membership and renewal fees in the U.S. and Europe. The company has also introduced membership kiosks in New York City, enabling customers to join free of charge and immediately enjoy Hertz on Demand car sharing experience.

  • Guaranteed vehicle availability Monday through Thursday in New York City.

  • One-way car sharing rentals between 175 locations in the Northeast U.S.

  • An expanded car sharing fleet with new vehicles added to the service. The U.S. fleet has been refreshed to include luxury cars. Approximately 100 vehicles have been added to the New York City fleet, including the Cadillac Escalade Hybrid, Buick Enclave and GMC Acadia; and cars suitable for moving, including the Ford Transit Connect and the Nissan Titan pick-up truck. Hertz On Demand also just added the Ford Transit in Germany, and will also add 50 Fiat 500's in the U.S. next month.

    Additionally, a variety of electric vehicles are available at select locations, including the Chevy Volt, Nissan LEAF, and smart fortwo electric drive. In Europe, Fleet options include: Fiat 500, Ford Fiesta, Ford Focus, Mitsubishi i-MiEV (London) and Ford Transit High Roofs (London and B&Q Countrywide), Opel Meriva and Opel Corsa (Paris), Ford Focus, Ford Fiesta, BMW Mini and Nissan Pixo (Berlin), Toyota Yaris and Toyota Verso (Madrid).

  • Simplified reservation process. As part of the launch, Hertz On Demand has a newly redesigned member website,, with a simplified reservation process, including one way map routing and reservations, enhanced search capabilities, faster page load times and enhanced details about car makes and models.

  • Unparalleled Member Service. Hertz On Demand's industry leading, proprietary in-car technology provides members a safe and superior car rental experience. Upon enrolling, members receive a smart chip enabled card which gives them keyless entry to any reserved car. In the vehicle, a hands-free audio kit connects members to an in-house Member Care Center representative -- available 24/7, 365 days a year -- should they have questions, need assistance or need to extend their reservation. Hertz On Demand is able to "communicate" with the vehicle, enabling representatives to unlock, engage and locate vehicles and cars are equipped with iPod and Bluetooth connectivity, for hands free driving, as well as EZ Pass transponders.

In Europe, Hertz On Demand signed a three-year agreement with the UK's leading home improvement and garden center retailer, B&Q, to bring short term van rental to customers looking for an alternative delivery option. The Hertz On Demand vans are available at 137 B&Q stores across the UK. Hertz also launched a partnership with Castorama in France in pilot stores, providing short term van rental to Castorama customers.

As the only leading global rent-a-car company to also offer a car club, Hertz is ideally positioned to offer companies tailored solutions which are designed to meet the demands of today's businesses. Businesses can reduce expenses and control costs by converting fixed fleet costs into variable costs by only paying for per trip usage. Shared cars can be used for professional purposes, including trips to nearby offices and off-site business meetings. Additionally, businesses can give employees a money-saving perk by offering Hertz on Demand cars at work, making cars available for personal usage. Hertz on Demand is able to place cars on corporate sites and also offer corporate members the added benefit of classic rent a car services. Businesses, government entities with fleet operations, and even companies operating residential buildings, such as apartment blocks, can all benefit by offering employees and tenants car sharing services. Hertz on Demand also serves businesses and organizations including Marriott International, BAA Airports Ltd. and Pricewaterhouse Coopers.

Hertz On Demand is the new, global brand identity for Hertz's car sharing club (formerly Connect by Hertz). The rebrand includes a new look, logo and marketing collateral and is a reflection of the company's commitment to evolve and enhance member benefits.

For more information, visit or follow Hertz On Demand on Facebook [] or Twitter [] .

About Hertz On Demand
Hertz On Demand has more than 800 vehicles available to drive from more than 250 locations worldwide, including corporate offices and universities. Hertz On Demand offers vehicles equipped with keyless entry, and benefits covered by the competitive hourly rate including gas, insurance, GPS turn-by-turn navigation, 24/7 roadside assistance, 24-hour in car Member Care Center communication, and, in the US, 180 free miles per 24 hours. For more information, visit or call Member Care Services at 877-654-4400.

Hertz On Demand vs. ZipCar
Hertz On Demand (US) ZipCar (US)
Enrollment Fee Free $25 (for basic plan)
Annual Membership Fee Free $60 (for basic plan)
Hourly Rates Starting at $5; daily rates at $60 Starting at $8.50; daily rates at $81
Mileage Up to 180 per 24 hour period ($0.45 per extra mile) Same
Insurance $250 deductible $750 deductible
Member Care Center 24/7; 365 days a year
In house operations staffed by Hertz employees
Evening hours only
Outsourced operations
RAC Discount/Gold Membership 20% discount on Hertz None
Technology See below See below
Fleet Selection - Newer cars
- High end cars like the Cadillac Escalade Hybrid
- EVs in NYC: Chevy Volt, Nissan LEAF, smart EV
EVs on West coast; none in NYC
Added Member Benefits 24/7 in-house Member Care Center
Hertz located all over the country - at the airport, in your neighborhood

Hertz On Demand (US) ZipCar (US)
One-way to Other Hertz On Demand Locations Yes No
One way to Airport Yes No
In Car Communication Yes No
NeverLost GPS in Every US Car Yes No
Smart Control Screen Pad Yes No
Bluetooth Yes Some availability
Rapid Activation Kits Yes No
On Site Enrollment Kiosks Yes No