Doi Chaang Coffee Company

Doi Chaang Coffee Company

April 22, 2015 09:37 ET

Hey Ontario, Are You Ready to Get Hardwired?

Doi Chaang Coffee: a Sustainable New Brew Coming to a Store Near You

TORONTO, ONTARIO--(Marketwired - April 22, 2015) -

Editors Note: There is a photo and a video associated with this press release.

Attention: News, Business, Food & Beverage, Lifestyle

Ontarians can now kick start their day while brewing some good!

Doi Chaang Coffee, a certified organic, Beyond Fair Trade® premium coffee is now available in Ontario. Naturally produced in the rich soils of the Doi Chang village in Thailand, this new single estate coffee is 100 per cent Arabica and shade grown, with big bold flavour.

"As a busy chef and restaurateur, I can't start my mornings without a rich cup of java," said Rob Rossi, Food Network Canada celebrity chef and owner of Bestellen Restaurant. "Doi Chaang's Hardwired blend gives me the exact boost I need, and I feel really good about drinking it because I know the farmers who work tirelessly to cultivate the beans are being recognized and compensated. The Company's beyond fair trade practices not only allow the farmers in Thailand to improve their quality of life, but actually help them build a sustainable future - something that's important to me."

Beyond Fair Trade®

A distinct business model, propriety to the Company, Beyond Fair Trade® provides the farmers from the AKHA Hill Tribe a 50 per cent registered ownership in the Doi Chaang Coffee Company, which is funded 100 per cent by the Canadian group. "AKHA farmers are paid in excess of standard Fair Trade pricing, as well, we made the strategic decision to 'gift' 50 per cent of the profits earned by our company as a way to ensure the sustainability and prosperity of Doi Chaang," said John A. Darch, President and CEO, Doi Chaang Coffee Company. "The farmers also get to keep 100 per cent of the proceeds from the sale of their green beans; the rest of the beans are sold directly to international buyers, for the sole benefit of the farmers."

Doi Chaang Coffee has a brew for all tastes:

  • Hardwired - a full-bodied, dark roast rich in flavour; available in 340g bags and 4.7oz aroma cups
  • Social Medium - a sweet, earthy, medium roast; available in 340g bags and 4.7oz aroma cups
  • Espress-Yoself! - a well-balanced medium roast espresso; available in 340g bags
  • Chillin' - a light roast to help keep you mellow; available in 340g bags

The Art of the French Press

"Personally, I can appreciate the flavour of the bean and achieve a more robust and customized profile using my French press versus using a standard drip machine," Rossi added. "The French press is easy to use, no paper filter is required, and everything from the temperature of the water to the length of time the coffee brews is controlled. The longer you let it brew, the deeper the flavour."

Tips for using a French press:

  • Water should be boiled to approximately 200-205 degrees and the coffee grounds should be coarse
  • Use 1-2 heaping tablespoons per cup, and put into the bottom of the press
  • For best results, pour in half the water, wait a minute and then pour in the rest as a way of stirring the bloom that forms on top
  • Steep the coffee for a minimum of 3-4 minutes, or for a more robust flavour, steep for 6-8 minutes before plunging the press
  • Plunge and enjoy

Doi Chaang Coffee is now available at Longo's, Sobeys and Fresh Co. stores across Ontario, at a suggested retail price of $12.99 CAD for 340g whole bean bags and $10.99 CAD for 12 x 4.7oz aroma cups.

About Doi Chaang Coffee Company:

Co-founded in 2006 by Canadian entrepreneur John M. Darch and son John A. Darch, the Doi Chaang Coffee Company is one of the most innovative, socially responsible, yet economically viable, specialty coffees on the market. Rated among the top 1% in the world, the coffee is the only single-estate, 100% Arabica, USDA Certified Organic, Fair Trade Certified and shade grown coffee grown in Thailand. The beans are cultivated and processed by the indigenous AKHA hill tribe in small, family-owned gardens in Doi Chang Village, located in the Chang Rai Province of Northern Thailand, but freshly roasted and packaged in B.C. For more information or to purchase premium Wild Thai Civet coffee or Single Estate roasts online visit: http://www.doichaangcoffee.com/.

'Like' us at: Facebook/DoiChaangCoffeeCo

'Follow' us at: @doichaangcoffee

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20150422-Akha-farmers-picking-coffee-cherries.jpg.

To view the video associated with this press release, please visit the following link: https://youtu.be/PgssI9WzS88.

Contact Information

  • For more information or to request an interview,
    please contact: Korrelation Communications
    Pamela K. Singh
    647-393-7267
    pamela.singh@korrelation.ca