SOURCE: hi5 Networks Inc.


hi5 Networks Inc.

hi5 Networks Inc.

February 23, 2011 09:00 ET

hi5 Announces "SocioPay" Advanced Monetization Platform for Maximizing Social Gaming Revenue

New Platform Features Ad/Commerce Hybridization Model -- Initial Results Indicate a 200%-300% Increase in Monetization

SAN FRANCISCO, CA--(Marketwire - February 23, 2011) - hi5, one of the world's leading platforms for social games, today announced the launch of the SocioPay monetization platform designed to maximize revenue for social games. SocioPay dynamically determines the optimal monetization solution for every commerce opportunity, including identifying players who are less likely to purchase and offering advertising as an alternative to traditional payment options. The launch of the new SocioPay platform marks the first public release of a robust ad/commerce hybridization model for the social games industry. hi5 will demonstrate how early adopters of SocioPay will optimize social game revenues in a dedicated session at the Game Developers Conference (GDC) in San Francisco on March 1 at 11:15 a.m. in Moscone Center's North Hall, Room 122.

"While results are still early, we expect SocioPay to increase revenue in social games by 200%-300% over traditional commerce and lead-generation offers found on other social networks," said Monty Kerr, hi5 Vice President of Commerce and Advertising. "The key innovation is that SocioPay extends beyond the hi5 platform; allowing developers to see dramatically increased revenue wherever their social games are distributed -- even on other social networks."

hi5 invites developers who launch their games on hi5 to leverage SocioPay for maximizing revenues everywhere they publish their social games. "We've received a lot of requests from developers to help them mitigate the commerce losses they are experiencing with currency and payment solutions on other social networks, and this is certainly an area where we can provide significant support," said Alex St. John, hi5 President and Chief Technology Officer.

"Over the last year, we've been working closely with hi5 on the distribution of our social game titles, Port Casino Poker and Port Casino Blackjack. By implementing SocioPay, we'll be able to gain actionable insights and achieve measurable improvements in monetization and revenue per user. hi5 is a strategic partner for us as we look to expand our business this year and we are planning to launch more titles leveraging their new SocioPay platform," said Richard Garriott, Co-founder and Creative Director at Portalarium.

The newly launched SocioPay technology will complement the latest release of SocioPath, the next generation social gaming platform designed to liberate social games from their dependence on social networks through viral audience acquisition, which is also launching at GDC this year. The new version of SocioPath will enable over 100 social games currently distributed on the hi5 platform to be accessible directly from the site without requiring a user account or registration.

"By utilizing the SocioPath platform for our title, Bush Whacker, we've been able to take down the barriers to entry and acquire more new users directly into our game. hi5 is driving a new model for virally acquiring audience into social games that is effective and will be instrumental in helping us achieve our growth goals for 2011," said David Whittaker, Co-founder of DJArts Games.

For more information about the SocioPay monetization platform and the SocioPath next generation social gaming platform, please visit

About hi5
Founded in 2003, hi5 is among the top 20 largest web sites worldwide and one of the leading platforms focused on social entertainment and gaming. hi5 delivers a fun, interactive entertainment experience to millions of visitors worldwide by combining a robust social platform with premium content, including localized social games, virtual goods, avatars and more. The hi5 Game Developer Program enables talented social game developers to drive audience acquisition and monetization of their games on the hi5 platform through free promotion, access to viral channels, a robust commerce platform and favorable revenue shares. To learn more about the program, visit

hi5 and the hi5 logo are trademarks of hi5 Networks, Inc. All other trademarks referenced are the property of their respective owners.

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