April 20, 2011 09:00 ET

hi5 Debuts as a Top 10 Online Gaming Site Worldwide in comScore Media Metrix

Popular Social Networking Site Crosses Major Milestone in Transition to Social Gaming Industry

SAN FRANCISCO, CA--(Marketwire - Apr 20, 2011) - hi5, the world's leading social play network, today announced its debut in comScore Media Metrix reports as a top 10 online gaming site worldwide. According to the latest worldwide report, hi5 ranks as the sixth online gaming site, among EA Online, WildTangent Media, Nickelodeon Casual Games and Yahoo! Games properties. With the release of the March 2011 comScore report, hi5 officially transitioned from its previous categorization among social networking properties to the "Games -- Online Gaming" category, completing a major milestone in the shift to social gaming property.

"As the current and long-term growth potential of the social gaming market has posed tremendous opportunities for online communities, we've dedicated our resources to transitioning hi5 from a social networking property to a leading social gaming destination," said Bill Gossman, CEO of hi5. "Today's announcement is particularly significant for hi5 because the new categorization reflects a culmination of the hard work dedicated by our company and our partners to successfully begin pivoting hi5 into the social games industry."

comScore categorizes web sites based on two-thirds of the content representing the category with the entity. Over the last year, more than 110 social games have launched on the hi5 platform, including many Facebook titles, such as Millionaire City, Backyard Monsters, Barn Buddy, Resort World, and Bush Whacker. In addition to gaming-specific content acquisition, significant changes were made to the site experience and messaging in order to reflect the company's new direction into social gaming.

"We're currently launching two to three social games per week, and we have over 400 games in the pipeline," said Alex St. John, President and CTO of hi5. "While we are still undergoing a major transformation in building a deep social gaming experience throughout the site, today's announcement is a major turning point for hi5 along the way."

For more information about hi5, visit

About hi5
Founded in 2003, hi5 is among the top 10 largest online gaming web sites worldwide and the leading platform focused on social play. hi5 delivers a fun, interactive entertainment experience to millions of visitors worldwide by combining a robust social platform with premium content, including localized social games, virtual goods, avatars and more. The hi5 Game Developer Program enables talented social game developers to drive audience acquisition and monetization of their games on the hi5 platform through free promotion, access to viral channels, a robust commerce platform and favorable revenue shares. To learn more about the program, visit

hi5 and the hi5 logo are trademarks of hi5 Networks, Inc. All other trademarks referenced are the property of their respective owners.

Contact Information

  • Media Contacts:
    Kate Pietrelli
    Marketing Director, hi5
    Email Contact