SOURCE: hibu

hibu

February 12, 2014 11:26 ET

hibu Gives SMBs the Keys to the Mobile Web; Unlocks Serious Sales Potential Through Beautiful Design

New hibu Websites Amplifies SMBs' Online Presence With Mobile-Optimized Websites and Robust Search Marketing

THE WOODLANDS, TX--(Marketwired - Feb 12, 2014) - hibu, a leading provider of digital marketing solutions and websites, today launches hibu Websites to address one of the biggest challenges for today's small and medium-sized businesses (SMBs): competing on the Web. New hibu Websites gives businesses beautifully designed websites that are not only completely customizable and easy to update, but also fully optimized for mobile phones and tablets.

"In today's world, a poor site -- or one that doesn't work on customers' mobile devices -- is an immediate turn-off, which means lost business no matter how wonderful the company's products and services," said Matt Anderson, hibu's Chief Digital Officer. "hibu Websites gives SMB owners access to beautiful, mobile-optimized websites based on high design principles, for an online presence they can be proud of."

Amplified online presence
New research from hibu1 reveals that by ignoring the customers' preferences moving toward mobile phones and tablets, U.S. SMBs without a mobile-friendly website feel they are missing out on $1 trillion of potential revenue per year. Even so, only 12 percent of companies surveyed without mobile-friendly sites are likely to get one in the next 12-18 months. Click here to see survey news release. 

To help SMBs capture some of this revenue, hibu has built hibu Websites so that every customer's business is automatically optimized for viewing on all devices whether it is a smartphone, tablet or computer. Plus, all hibu Websites are created using search engine optimization (SEO) best practices.

In addition, each site comes with hibu Wave, a service that creates business pages on Facebook and Twitter; profiles on key sites such as Google+ Local, Yelp and Scoot as well as automatic listings on hundreds of directories and sites across the Web. With hibu Wave, changes to a business' information can be easily updated across hundreds of sites to keep the company's online presence accurate and fresh.

"A good website is the beating heart of a company's marketing program," Anderson continued. "It directs foot traffic, turns mobile browsers into customers and ensures small businesses are everywhere customers might look to find what they're selling."

Flexibility; DIY, full-service or both
Small business owners wear many hats in the building and running of their businesses. Some enjoy designing and maintaining their own websites, while others would prefer someone else to build and manage their sites. hibu Websites provides three delivery options: do-it-yourself (DIY), build-it-for-me and build-and-manage-it-for-me, so each type of business owner is served. Even better, businesses can toggle among these options whenever they wish.

In many cases, business owners hire designers to create or update a website, and that third party keeps the "keys," making business owners reliant on them for even minor changes. It's no surprise then that many see no option to optimize for mobile in time to capture lost revenue. With hibu, business owners can pass the keys to their website back and forth as needed -- making their own edits or having hibu handle them. hibu's large team of expert Web designers serves customers who want the site built for them, and all customers have access to around-the-clock customer support. And whether they chose the DIY or build-it-for-me options, customers can always update their site, make edits and add pages at will.

Beautiful design; Break free from the grid
Most websites are built from a template, and most templates are essentially a grid -- a functional, but limited system. hibu offers hundreds of unique, fully customizable templates based on high design principles. The templates are as one-of-a-kind as the businesses they represent, created by a global design studio staffed by experienced designers and copywriters around the world who build beautiful websites to exacting standards. All customers also have access to tens of thousands of images and illustrations through hibu's image library.

Pricing and availability
Building a DIY website with hibu Websites is free, and build-it-for-me websites are available for a one-time cost of $799. Monthly packages range from $9.99 to $29.99 per month depending on page, mailbox and storage volume needs. More details are available at http://hibu.com.

Related links
Twitter: @hibuUS - https://twitter.com/hibuUS
Facebook: https://www.facebook.com/hibuUS
Google+: https://plus.google.com/115195563293334556732/about
hibu business store: hibu.com

About hibu
hibu works with small and medium-sized businesses (SMBs), helping them compete in the digital world with a broad range of online marketing solutions and websites. As a premier directories provider, hibu also offers a complete portfolio of print and distribution-based marketing services. hibu markets its solutions in the UK, US, Spain, Argentina, Chile and Peru, and has operations in India and the Philippines.

For further information about hibu, visit corporate.hibu.com

1 Impact Research commissioned by hibu, December 2013

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