SOURCE: hibu plc

hibu plc

May 09, 2013 08:00 ET

hibu Launches hibu business store to Help Small and Medium Businesses Optimize Their Digital Presence and Compete Online

hibu business store Enables Small and Medium Businesses to Build and Manage a Website or Storefront in Less Than 10 Minutes

WOODLANDS, TX and READING, UNITED KINGDOM--(Marketwired - May 9, 2013) - hibu plc ("hibu"), the new name for the company that includes Yellowbook in the U.S., today announces a new online store to help small and medium-sized businesses (SMBs) fight back against large enterprises in the battle for mobile and online customers. The move recognizes that SMBs need help to take advantage of online growth in retail and services and aims to help them compete. At the new hibu business store, a business can create a website or storefront that is fully optimized for mobile, and start selling and advertising to customers in under 10 minutes.

Matt Anderson, hibu Chief Digital Officer, said: "Mobile adoption in the U.S. is increasing at such a fast pace that businesses, especially small and medium businesses targeting local customers, need to optimize in order to compete. Until now, SMBs have faced challenges building and managing websites themselves much less mobile sites, stores, and mobile marketing. With the launch of hibu business, small and medium businesses can quickly find and buy what they need to succeed with an optimized online and mobile presence."

The need
According to the U.S. Small Business Administration, there are nearly 28 million small businesses in Americai. Research commissioned by hibu shows that 61 percent of U.S. SMBs have a company websiteii and of those that do, less than half (43 %) claimed to like the overall look of itiii.

The picture is similar when it comes to mobile. Eighty-four percent of SMBs with a website say their website is not optimized for viewing on mobile or tablets iv. This is despite the fact that smartphone penetration has risen to 44 percent of the population and these smartphone owners are becoming increasingly reliant on their devices.v Nearly all of smartphone users, 94 percent, look for local information on their phone and 90 percent take action as a result, such as making a purchase or contacting the

The solution provides an intuitive user experience from start to finish. From registering a domain to designing a banner advertising campaign, customers can choose from do-it-yourself or do-it-for-me options and can try key products free for 30 days. Key features include:

  • Domain registration - A simple way to find and buy a domain name.
  • Website set-up - Customers can choose from hundreds of templates and stock photos to create and publish a professional website that is optimized for mobile and social from day one. Pricing starts at $9.99 per month. Customers who prefer the do-it-for-me option can choose turnaround times from 24 hours to five days, with prices starting at $499
  • Online store set-up - Everything a business needs to start selling online; mobile and search engine optimized and ready to go in approximately 10 minutes. Pricing starts at $14.99 per month.
  • Banner advertising - A fast and intuitive tool that automatically creates banner ads that are optimized across desktop and mobile. Customers can choose their desired monthly spend and number of impressions, starting at $150 and 17,500 impressions per month.
  • Email marketing - A customer relationship management tool that lets businesses create and execute email campaigns with a few clicks. Pricing starts at $9.99 per month.

All do-it-yourself products are backed by 24/7 phone support, in-depth product tutorials and a wealth of expert information from the hibu Knowledge Center.

Twitter: @hibubusinessUS -

About hibu

hibu helps communities thrive by facilitating millions of connections each year between consumers who want to find products and services locally and the merchants who provide them.

hibu helps consumers find local businesses and shop in new, innovative ways. Its dedicated online hibu markets provide comprehensive, convenient access to local goods and services. hibu helps merchants compete in the digital world with a broad range of marketing and commerce solutions delivered online and through hibu's direct sales teams. Building on its heritage as a premier directories provider, hibu continues to offer a full range of print- and distribution-based marketing services.

hibu operates in the UK, U.S., Spain, Argentina, Chile, Peru and US Hispanic markets. In the year ended 31 March 2012, hibu had 1.2 million SME customers and total revenues of £1.6 billion.

For further information about hibu, visit

i Source: U.S. Census Bureau, SUSB and Nonemployer Statistics, September 2012
ii Source: Critical Research Ltd 2012
iii Source: Impact Research 2012
iv Source: Impact Research 2012
v Source: Pew Internet and American Life Project
vi Source: Our Mobile Planet United States, Think with Google, May 2012

Contact Information

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