SOURCE: Hidden Valley

March 13, 2007 07:00 ET

Hidden Valley Brings Competition From the Court to the Kitchen

Wives of Top College Basketball Coaches Compete in Charitable Dunk & Dip Challenge

OAKLAND, CA -- (MARKET WIRE) -- March 13, 2007 --During March, college basketball fans can root for their favorite teams beyond the courtside competition with the Hidden Valley® Original Ranch® dressings Dunk & Dip Challenge. Wives of top college basketball coaches will match up their dunk-able dip recipes for game-day entertaining, with proceeds donated to charity.

Beginning today, fans will have a chance to go on-line and vote for their favorite dip at http://allrecipes.com/dunkanddip. On March 31, just in time for the end of college basketball's big tournament, the winning wife will be announced at the Coaches vs. Cancer® Breakfast in Atlanta.

Four wives brought their game to the kitchen by putting a new twist on their favorite dip recipes with a packet of Hidden Valley® Original Ranch® Dressing and Seasoning Mix:

--  Juli Boeheim, wife of Coach Boeheim of Syracuse University, serves up
    The Orange's Cheese and Ranch Dip, a warm blend of Cheddar cheese, red bell
    peppers, celery and sour cream, then topped with beautiful Mandarin
    oranges.
--  Melanie Felton, wife of Coach Felton of University of Georgia, drives
    to the hoop with her Georgia Peach Salsa with Bulldog Ranch Crisps. The
    state's prized fruit is the M.V.P., supported by a team of flavors from
    tangy red onions, jalapeno chilies, sweet tomatoes and fragrant cilantro.
--  Barb Kruger, wife of Coach Kruger of University of Nevada, Las Vegas,
    puts on a full court press with her Runnin' Rebels Ranch Guacamole. Nutty
    avocadoes get an assist from red onions, bell peppers, chile and lime
    juice.
--  Kelly Ryan, wife of Coach Ryan of University of Wisconsin, makes a
    fastbreak with her Badgers Cheddar and Ranch Fondue, a melting pot of
    farmhouse Cheddar cheese and white wine accented with plump tomatoes.
    
With your votes, the winning wife will receive a $5,000 donation to Coaches vs. Cancer®, an organization that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer.

Bring Ranch Fever Home

All four recipes are also showcased in Original Bites, a recipe booklet created by the makers of Hidden Valley® dressings that features more than twenty great-tasting, original recipes created by everyone from celebrity chefs to home cooks, all celebrating the flavor of ranch. For more than 50 years, Hidden Valley® ranch lovers have come up with unique and personalized ways to use a packet of Original Ranch® Salad Dressing & Seasoning Mix in their kitchen creations. The versatile packet adds a zesty kick to mouth-watering appetizers, party dips or crowd-pleasing condiments. Start a new family tradition that combines game-day viewing with your own delicious dishes to savor long after the season is over. To download a free copy of Original Bites and find other delicious game-time dishes, visit www.HiddenValley.com.

About Hidden Valley®

HV Food Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. Clorox is a leading manufacturer and marketer of consumer products with fiscal year 2006 revenues of $4.6 billion. With 7,600 employees worldwide, the company manufactures products in two dozen countries and markets them in more than 100 countries. For more information about Clorox, visit www.TheCloroxCompany.com.

About Coaches vs. Cancer

Coaches vs. Cancer® is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. The initiative leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Coaches vs. Cancer provides critical mission outreach, while raising funds in support of the Society's lifesaving cancer research, education, advocacy, and community service efforts.

Contact Information

  • Contacts:
    Kate Lindley
    Current Lifestyle Marketing
    312-988-3578
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    Laura Hanson
    The Clorox Company
    510-271-2738
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