SOURCE: Peanut Labs

March 18, 2008 08:00 ET

High Gas Prices to Keep Many Young Americans at Home for Spring Break According to Peanut Labs Gen-Y Survey

Pressure at the Pump Leaves Gen-Y "Spring Broke"; Hawaii Tops Dream Destination Spots

SAN FRANCISCO, CA--(Marketwire - March 18, 2008) - With prices at the pump expected to break $4 per gallon in some parts of the country, many college students and families may have to curtail their Spring Break travel plans this year. According to survey results announced today by Peanut Labs Inc., provider of unmatched Gen-Y sample for market researchers, 49 percent of Gen-Y respondents say the high price of gas will keep them from going away for the annual college and high school week-long holiday.

"Many popular Spring Break destinations rely heavily on Gen-Y's spending power to support local businesses," said Murtaza Hussain, chief executive officer of Peanut Labs. "If high gas prices discourage this key demographic from travelling, some local economies may feel the crunch."

Whether stuck at home or hitting the beach, every Spring Break has its anthem, and this year, Gen-Y has chosen Rihanna's "Please Don't Stop the Music" as the top party hit for Spring Break 2008. If they had their way, Americans aged 13-25 years old would spend their college break in dream destination, Hawaii. While they are gone, almost a quarter of those survey plan on "going wild."

Spring Break Travel

  • Increased gas prices will keep 49 percent of Gen-Y respondents from going away for this year's Spring Break.
  • The tropical beaches of Hawaii splash into the dream-trip selection of 39 percent of Gen-Y respondents surveyed.
  • Young Americans would also enjoy spending their Spring Break overseas; Europe was chosen by 31 percent of the respondents as their dream Spring Break vacation.

Spring Break Anthems of 2008

  • Out of a selection of top-selling singles in March, 37 percent of Gen-Yers surveyed chose "Please Don't Stop the Music" by Def Jam recording artist Rihanna.
  • From the movie "Step Up 2 the Streets," "Low" by Flo Rida was chosen as the second-most popular song by 29 percent of the 13-25 year olds surveyed.

The survey, carried out among more than 300 Gen-Y respondents active on more than 70 leading social networks, examined Gen-Y's Spring Break plans for 2008. For more information or a copy of the complete results, please contact Peanut Labs.

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen-Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at www.peanutlabs.com.

Contact Information

  • Media contact:
    Dan Gould
    SHIFT Communications
    415-412-1068
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