June 11, 2008 11:20 ET

High Growth Forecasted for the Evolution of 3G strategies in Asia-Pacific

LONDON, UNITED KINGDOM--(Marketwire - June 11, 2008) - announces that a new market research report related to the Wireless industry is available in its catalogue.

Evolution of 3G strategies in Asia-Pacific

3G strategies have changed significantly since the first 3G launches. This report analyses how 3G strategies in Asia-Pacific have evolved since the technology's launch. It outlines lessons learnt and how future 3G and mobile data strategies should be shaped for current 3G operators and in markets yet to launch 3G (China, India, Vietnam, Thailand and Pakistan).

Table of contents

Key messages

Findings and recommendations

3G strategies

Four generic strategies

Cost-efficient voice

Migration from 2G

Mobile data services

Broadband proposition

Which strategy should operators employ?

Evolution of 3G strategies


Initial 3G adoption was slow

De-prioritisation of the portal and embracing a more 'open' mobile Internet

Mobile broadband revolution

Focus on user experience

Emergence of social networking and UGC

Service priorities shift and existing services get a facelift

Cross-platform strategies increase

Beyond the phone

Table of figures

Table 1 Generic 3G strategies

Figure 1 Circuit-switched voice capacity of different technologies

Figure 2 Data cost comparison of different technologies

Figure 3 Next-generation connections in Asia-Pacific and forecasts, June 2007 and 2011

Figure 4 Hutchison's 3G strategy evolution

Figure 5 M1's 3G strategy evolution

Figure 6 Indosat's 3G strategy

Figure 7 Mobile social networking

Figure 8 T-Mobile USA's 3G strategy

Figure 9 PCCW's 3G strategy

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Evolution of 3G strategies in Asia-Pacific

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