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March 10, 2008 13:40 ET

High Growth Forecasted for the US Plumbing Fixtures & Fittings Market

LONDON, UNITED KINGDOM--(Marketwire - March 10, 2008) - Reportlinker.com announces that a new market research report related to the Home improvement industry is available in its catalogue.

US Plumbing Fixtures & Fittings Market

US demand to grow 2.6% annually through 2011

US demand for plumbing fixtures and fittings is expected to advance 2.6 percent annually through 2011 to $11.4 billion. Growth will be supported by increasing applications in improvement and repair markets in both residential and nonresidential construction and by an acceleration in new nonresidential construction expenditures. Gains will also be aided by ongoing trends toward larger bathrooms and kitchens in residential markets. These factors will help to offset weak singlefamily housing completions and a moderation in raw material pricing for metal and plastic. US shipments of plumbing fixtures and fittings are forecast to increase marginally through 2011. Gains in plumbing product shipments will lag that of demand as imports - which grew nearly 17 percent per annum between 1996 and 2006 - continue to expand at a rapid pace. The bulk of plumbing product imports will continue to be from Asian manufacturers with lower production costs, who supply products for economy-minded customers, and from European firms looking to expand their reach to aesthetic-minded customers. In addition, producers based in Latin American nations will continue to represent a small, but growing source of imports for the US market.

Demand for fittings to grow at a faster pace than fixtures

Demand for plumbing fittings is expected to expand at a slightly faster pace than its fixture counterpart. Advances will be supported by product developments -- such as a broader pallette of finishes, electronic functionality and universally accessible control design - that will help generate demand for plumbing fittings. Consumer interest in higher-end amenities, particularly those with European influence, will also bolster value growth. Consumer interest in higher-end fixtures - including whirlpool bathtubs, enhanced showers, and hot tubs and spas - across all markets will aid value demand gains for plumbing fixtures. Additionally, product developments aimed at adding value - such as chromotherapy lighting and sound systems - will spur demand. Ongoing consumer interest in nontraditional materials (e.g., glass, concrete or teak) will aid value growth through 2011.

Residential will remain dominant market

The residential market accounted for 69 percent of plumbing product demand in 2006. The segment will not, however, lead advances in the industry through 2011. Growth is anticipated to decelerate significantly from the 2001-2006 period, which was characterized by strong new housing construction. The new housing market is expected to weaken through 2011, highlighted by a decline in singlefamily housing completions. Strong new nonresidential construction spending will nevertheless support plumbing fixture and fitting demand through 2011. Both the residential and nonresidential markets will see solid gains in improvement and repair activity going forward.

Study coverage

It presents historical demand data (1996, 2001, 2006) plus forecasts for 2011 and 2016 by material, type, market, and region of the US. In addition, this study assesses key market environment factors, evaluates company market shares and profiles 32 industry competitors.

INTRODUCTION xiv

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Overview 5

Consumer Income & Spending 9

Personal Income & Expenditures 10

Consumer Financing 12

Demographic Trends 16

Building Construction Trends 19

Residential Construction 22

Housing Overview 24

Housing Completions 26

Residential Floor Space 28

Housing Stock 29

Existing Home Sales 30

Households 30

Bathroom Trends 31

Improvements & Repairs 32

Nonresidential Construction 34

Construction Expenditures 34

Improvements & Repairs 36

Manufacturing Outlook 37

Pricing & Product Mix 41

Historical Market Trends 44

Environmental & Regulatory Considerations 47

Plumbing Codes 47

Water Conservation Regulations & Standards 48

Toilet Fixtures 49

Shower Fittings 51

Lavatory Fittings 52

EPA Programs 52

Drinking Water Quality 53

Americans with Disabilities Act 54

III. OVERVIEW 55

General 55

Supply & Demand 57

Foreign Trade 60

Imports 61

Exports 64

World Plumbing Product Outlook 67

IV. FIXTURES BY MATERIAL 69

General 69

Vitreous China 74

Product Characteristics 76

Suppliers 76

Plastics 77

Fiberglass 81

Cast Polymer 83

Acrylic 86

Other Plastics 89

Metal 91

Cast Iron 94

Steel & Other Metals 97

Other Materials 101

V. FIXTURES BY TYPE 104

General 104

Supply & Demand 105

Plumbing Fixture Overview 108

Bathtub & Shower Fixtures 112

Bathtubs 115

Whirlpool Bathtubs 118

Shower Stalls & Receptors 122

Bathtub & Shower Enclosures 125

Sink Fixtures 127

Lavatories 130

Kitchen Sinks 134

Other Sinks 137

Toilet Fixtures 139

State & Federal Regulations 141

Voluntary Performance & Water Saving Programs 142

Water Closet Bowls 144

Flush Tanks 148

Urinals 150

Other Plumbing Fixtures 154

Hot Tubs & Spas 156

All Other Plumbing Fixtures 158

Drinking Fountains 158

Bidets 159

Plumbing Fixture Market Share 160

Kohler 161

Masco 161

American Standard 162

Jacuzzi 162

Other Leaders 163

VI. FITTINGS 165

General 165

Bathtub & Shower Fittings 168

Antiscald Valves 170

Single Lever Controls 171

Showerheads & Fittings 173

Bathtub & Shower Combinations 175

Personal Showers 176

Other Bathtub & Shower Fittings 177

Lavatory Fittings 178

Two Lever Controls 180

Single Lever Controls 182

Other Lavatory Fittings 183

Kitchen & Other Sink Fittings 185

Single Lever Controls 188

Deck Faucets 189

All Other Sink Fittings 190

Other Plumbing Fittings 191

Lawn & Hose Fittings 193

Flush Valves & Controls 194

Sediment, Sill & Other Faucets 195

Drains & Overflows 195

ADA Accessibility Products 196

P & S Traps 197

All Other Plumbing Fittings 198

Plumbing Fittings Market Share 199

Masco 200

Kohler 201

Moen 201

Other Leaders 201

VII. MARKETS 203

General 203

Residential 207

Demand by Type 208

Demand by Application 210

New 211

Improvement & Repair 212

Demand by Housing Type 215

Single-Family 217

Multifamily 219

Manufactured Housing 221

Nonresidential 223

Demand by Type 225

Demand by Application 227

New 227

Improvement & Repair 229

Demand by Building Type 230

Office & Commercial 231

Institutional 233

Industrial 235

Other 237

Other Markets 239

VIII. REGIONS 242

General 242

Regional Demographic & Economic Trends 243

Population Patterns 244

Economic Outlook 246

Construction Activity 248

Housing Trends 251

Regional Demand for Plumbing Products 253

Northeast 256

New England 258

Middle Atlantic 258

Midwest 259

East North Central 261

West North Central 262

South 263

South Atlantic 266

East South Central 268

West South Central 269

West 270

Mountain 273

Pacific 273

IX. INDUSTRY STRUCTURE 276

General 276

Industry Composition 277

Market Share 280

Masco 281

Kohler 281

Moen 282

American Standard 282

Jacuzzi 283

Other Leaders 284

Product Development & Manufacturing 285

Competitive Strategies 287

Marketing 289

Distribution 291

Mergers & Acquisitions 293

Cooperative Agreements 296

Company Profiles 298

ACORN AQUA, see Acorn Engineering

Acorn Engineering Company 299

AcornVac, see Acorn Engineering

Alcoa Incorporated 302

Alsons Corporation, see Masco

Alumax Bath Enclosures, see Alcoa

American Shower & Bath Corporation, see Masco

American Standard Americas Incorporated 303

Ann Sacks Tile and Stone Incorporated, see Kohler

Aqua Glass Corporation, see Masco

Aquatic Industries Incorporated, see Tomkins

Astracast USA Incorporated, see Jacuzzi

Black & Decker Corporation 308

Bradley Corporation 310

BrassCraft Manufacturing Company, see Masco

Brasstech Incorporated, see Masco

Briggs Plumbing Products Incorporated 313

Cal Spas, see California Acrylic Industries

California Acrylic Industries Incorporated 315

Cherne Industries Incorporated, see Oatey

Crane Plumbing LLC 317

Danze Incorporated, see Globe Union

Delta Faucet Company, see Masco

Eljer Incorporated 319

Elkay Manufacturing Company 321

Fiat Products, see Crane Plumbing

Fluidmaster Incorporated 324

Fortune Brands Incorporated 325

Franke Holding AG 329

Fusion Hardware Group Incorporated, see Globe Union

Geberit International AG 331

Gerber Plumbing LLC, see Globe Union

Globe Union Industrial Corporation 334

Grohe AG 338

Grupo Industrial Saltillo SA de CV 340

Halsey Taylor, see Elkay Manufacturing

Hansgrohe Incorporated, see Masco

Jacuzzi Brands Corporation 341

Jado, see American Standard Americas

Jandy Pool Products Incorporated 344

Kallista, see Kohler

Kohler Company 345

LASCO Bathware Incorporated, see Tomkins

Liberty Hardware Manufacturing Corporation, see Masco

MAAX Corporation 350

Mansfield Plumbing Products LLC 353

Masco Corporation 355

Mirolin Industries Corporation, see Masco

Moen Incorporated, see Fortune Brands

Murdock-Super Secur Manufacturing, see Acorn Engineering

NEO-METRO, see Acorn Engineering

Oatey Company 363

Peerless Faucet Company, see Masco

Phylrich International, see Elkay Manufacturing

Porcher, see American Standard Americas

Price Pfister Incorporated, see Black & Decker

Revere Sink, see Elkay Manufacturing

Rexnord LLC 365

Sanymetal, see Crane Plumbing

Sapa Profiles, see Alcoa

Sloan Valve Company 367

St. Thomas Creations Incorporated, see Villeroy & Boch

Sterling Plumbing, see Kohler

Sundance Spas Incorporated, see Jacuzzi

Swan Corporation 369

Symmons Industries Incorporated 371

T&S Brass and Bronze Works Incorporated 372

Tomkins plc 374

TOTO Limited 377

Villeroy & Boch AG 379

Water Pik Incorporated 382

Water Pik Technologies Incorporated, see Carlyle Group

Watkins Manufacturing Corporation, see Masco

Whitehall Manufacturing Incorporated, see Acorn Engineering

Zurn Industries Incorporated, see Rexnord

Selected Other Companies Mentioned in Study 383

SECTION I - EXECUTIVE SUMMARY

Summary Table 3

SECTION II - MARKET ENVIRONMENT

1 Macroeconomic Indicators 9

2 Personal Income & Expenditures 12

3 Consumer Financing Environment, 1996-2006 16

4 Resident Population 19

5 Building Construction Expenditures 21

6 Residential Construction Expenditures 24

7 Housing Indicators 25

8 Residential Improvement & Repair Expenditures 33

9 Nonresidential Construction Expenditures 36

10 Nonresidential Improvement & Repair Expenditures 37

11 Manufacturers' Shipments 40

12 Selected Plumbing Product Prices 43

13 Plumbing Product Market, 1996-2006 46

SECTION III - OVERVIEW

1 Factors Affecting Plumbing Product Growth through 2011 56

2 Plumbing Product Supply & Demand 59

3 Plumbing Product Foreign Trade 61

SECTION IV -- FIXTURES BY MATERIAL

1 Plumbing Fixture Demand by Material Type 72

2 Vitreous China Plumbing Fixture Demand by Product Type 75

3 Plastic Plumbing Fixture Demand by Material & Product Type 80

4 Fiberglass Plumbing Fixture Demand by Product Type 83

5 Cast Polymer Fixture Demand by Product Type 86

6 Acrylic Plumbing Fixture Demand by Product Type 89

7 Other Plastic Plumbing Fixture Demand by Product Type 91

8 Metal Plumbing Fixture Demand by Material & Product Type 94

9 Cast Iron Plumbing Fixture Demand by Product Type 97

10 Steel & Other Metal Plumbing Fixture Demand by Product Type 101

11 Other Materials Plumbing Fixture Demand by Product Type 103

SECTION V - FIXTURES BY TYPE

1 Plumbing Fixture Supply & Demand 107

2 Plumbing Fixture Demand by Type 110

3 Bathtub & Shower Fixture Demand by Type 114

4 Bathtub Demand by Material Type 118

5 Whirlpool Bathtub Demand by Material Type 122

6 Shower Stall & Receptor Demand by Material Type 125

7 Bathtub & Shower Surround Demand by Product & Material Type 127

8 Sink Fixture Demand by Type 129

9 Lavatory Demand by Material 134

10 Kitchen Sink Demand by Material Type 137

11 Other Sink Demand by Material Type 139

12 Toilet Fixture Demand by Type 141

13 Water Closet Bowl Demand by Product & Material Type 147

14 Flush Tank Demand by Material Type 150

15 Urinal Demand 153

16 Other Plumbing Fixture Demand by Type 155

SECTION VI - FITTINGS

1 Plumbing Fittings Supply & Demand 167

2 Bathtub & Shower Fitting Demand by Product Type 170

3 Lavatory Fitting Demand by Product Type 180

4 Kitchen & Other Sink Fittings Demand by Product Type 187

5 Other Plumbing Fittings Demand by Product Type 193

SECTION VII - MARKETS

1 Plumbing Product Demand by Market 206

2 Residential Plumbing Product Demand by Product Type & Application 208

3 New Residential Plumbing Product Demand by Product Type 212

4 Residential Improvement & Repair Plumbing Product Demand by Product Type 215

5 Residential Plumbing Product Demand by Housing Type 216

6 Single-Family Housing Plumbing Product Demand by Product Type & Application 219

7 Multifamily Housing Plumbing Product Demand by Product Type & Application 221

8 Manufactured Housing Plumbing Product Demand by Product Type & Application 223

9 Nonresidential Plumbing Product Demand by Product Type & Application 225

10 New Nonresidential Plumbing Product Demand by Product Type 228

11 Nonresidential Improvement & Repair Plumbing Product Demand by Product Type 230

12 Nonresidential Plumbing Product Demand by Building Type 231

13 Office & Commercial Plumbing Product Demand by Product Type & Application 233

14 Institutional Plumbing Product Demand by Product Type & Application 235

15 Industrial Plumbing Product Demand by Product Type & Application 237

16 Other Nonresidential Plumbing Product Demand by Product Type & Application 238

17 Other Markets Plumbing Product Demand by Product & Market Type 241

SECTION VIII - REGIONS

1 Resident Population by Region 246

2 Gross Domestic Product by Region 248

3 Construction Expenditures by Region 250

4 Housing Indicators 253

5 Plumbing Product Demand by Region 255

6 Northeast Plumbing Product Demand by Subregion & Market 257

7 Midwest Plumbing Product Demand by Subregion & Market 261

8 South Plumbing Product Demand by Subregion & Market 266

9 West Plumbing Product Demand by Subregion & Market 272

SECTION IX - INDUSTRY STRUCTURE

1 Plumbing Product Sales for Selected Companies, 2006 278

2 Selected Acquisitions & Divestitures 295

3 Selected Cooperative Agreements 297

LIST OF CHARTS

SECTION II - MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2006 29

2 Number of Bathrooms in New Single-Family Homes, 1996-2006 32

3 Plumbing Product Growth, 1997-2006 46

SECTION III - OVERVIEW

1 Plumbing Product Supply & Demand, 1996-2016 59

2 Plumbing Product Imports by Product & Source, 2006 63

3 Plumbing Product Exports by Product & Destination, 2006 66

SECTION IV - FIXTURES BY MATERIAL

1 Plumbing Fixture Demand by Material Type, 2006: Units Versus Value 73

SECTION V - FIXTURES BY TYPE

1 Plumbing Fixture Supply & Demand, 1996-2016 107

2 Plumbing Fixture Demand by Type, 2006: Value Versus Units 111

3 Bathtub & Shower Fixture Demand by Type, 2006 115

4 Sink Fixture Demand by Type, 2006 130

5 Toilet Fixture Demand by Type, 2006 144

6 US Plumbing Fixture Market Share, 2006 161

SECTION VI - FITTINGS

1 Plumbing Fittings Supply & Demand, 1996-2016 168

2 US Plumbing Fittings Market Share, 2006 200

SECTION VII - MARKETS

1 Plumbing Product Demand by Market, 2006 206

SECTION VIII - REGIONS

1 Plumbing Product Demand by Region, 2006 255

SECTION IX - INDUSTRY STRUCTURE

1 US Plumbing Product Market Share, 2006 281

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