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Reportlinker.com

June 27, 2008 16:21 ET

High Growth Forecasted for the World Car Rental Business Market

LONDON, UNITED KINGDOM--(Marketwire - June 27, 2008) - Reportlinker.com announces that a new market research report related to the Vehicles renting industry is available in its catalogue.

World Car Rental Business Market

http://www.reportlinker.com/p090553/World-Car-Rental-Business-Market.html

This report analyzes the worldwide markets for Car Rental Business in Millions of US$. The market for Car Rental in this report is analyzed both by Location (Airport, & Non-Airport), and Car Rental Business by Sector (Leisure, Business, and Insurance Replacement). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 90 companies including many key and niche players worldwide such as Avis Budget Group, Inc., Avis Rent-A-Car System, Inc., Budget Rent-A-Car System, Inc., Dollar Thrifty Automotive Group, Companies, Dollar Rent-A-Car, Thrifty Car Rental, Enterprise Rent-A-Car, Vanguard Car Rental USA, Inc., Alamo Rent-A-Car, National Car Rental, Europcar, Payless Car Rental, Rent-A-Wreck of America, Inc., Sixt Aktiengesellschaft, and The Hertz Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


CAR RENTAL BUSINESS MCP-1044 
A GLOBAL STRATEGIC BUSINESS REPORT 


CONTENTS 


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 
Study Reliability and Reporting Limitations I-1 
Disclaimers I-2 
Data Interpretation & Reporting Level I-2 
Quantitative Techniques & Analytics I-3 
Product Definitions and Scope of Study I-3 
Car Rental Business by Location I-4 
Airport Car Rentals I-4 
Non- Airport Car Rentals I-4 
Car Rental Business by Sector I-4 
Leisure I-4 
Business I-4 
Insurance Replacement I-4 

II. EXECUTIVE SUMMARY 

1. Industry overview II-1 
A Peek Into the Travel Industry II-1 
Table 1: Worldwide Travel Industry (2005): Number of People 
Traveling to Different Regions-France, Spain, United States, 
Italy, China, United Kingdom, Russia., Mexico, Canada and 
Austria (In Thousand) (includes corresponding Graph/Chart) II-1 
Industry Recovered from Twin Turmoil of Recession & Terrorism II-2 
Car Rental: An Integral Part of the Travel Industry II-2 
General Traits of Car Rental Industry II-3 
Car Rental Industry: A Highly Unregulated Market II-3 
Market Pulse II-3 
Correlation Between Air Travel & Car Rentals: A Peek Into Its 
Dynamics II-3 
Players Fight to Stay Afloat In a Challenging Environment II-4 
The New Order of Fleet Ownerships: A Peek Into the Changing 
Paradigm II-4 
Profitability II-4 
Customer Service II-5 
Sweeteners Offered by Car Rentals II-5 
Branding II-5 
Car Rental Companies Go Global II-5 
Online Booking Takes Car Rentals to Higher Grounds II-6 
Reduction of Rental Time: A Key Competitive Variable II-6 
Environmental Rental Cars: A New Craze in the Car Rental 
Industry II-7 
Regional Market Trends II-7 
The United States II-7 
Travel Spends II-7 
Car Rental Fleet II-8 
Table 2: Travel Spending Pattern in the US: 2000-2006 (In 
US$ Million) (includes corresponding Graph/Chart) II-8 

Table 3: Car Rental Fleet in the US: 2000-2006 (In Million 
Units) (includes corresponding Graph/Chart) II-8 
Japan II-9 
Table 4: Car Rental Fleet in Japan: 2000-2006 (In Million 
Units) (includes corresponding Graph/Chart) II-9 
Europe II-9 
Impact of the Economic Recession and Subsequent Recovery II-10 
Car Rental Fleet II-10 
Table 5: Car Rental Fleet in Europe: 2001,2005 & 2006 (In 
Million Units) (includes corresponding Graph/Chart) II-10 
South Africa II-10 
Table 6: South African Car Rental Market (2004): Percentage 
Market Share Breakdown of Leading Players-Avis, Imperial, 
Budget, Hertz and Others (includes corresponding 
Graph/Chart) II-10 

Table 7: A Peek into Key Statistics in the South African Car 
Rental Market (2003-2005) II-11 

Table 8: South African Car Rental Fleet (2003-2005): Fleet 
Size (In Numbers) & Percentage of Fleet Utilization for the 
Years 2003 through 2005 (includes corresponding Graph/Chart) II-11 

2. Car Rental Business - An Overview II-12 
Introduction II-12 
Car Rental Background II-13 
Age Restrictions Imposed by Car Rental Companies II-14 
Additional Charges Borne By the Customer In Addition to Base 
Rental Charges II-14 
Collision Damage Waiver (CDW) II-14 
Personal Accident Insurance (PAI) II-14 
Personal Effects Coverage (PEC) or Personal Effects 
Protection (PEP) II-14 
Liability Insurance II-14 
Refundable Charge II-14 
Fuel Charge II-15 
Peak Season Surcharge II-15 
Out-of-state Charges II-15 
Airport surcharges and drop-off fees II-15 
Mileage Fees II-15 
State and Local Sales Tax II-15 
International Tax II-15 
Parking tax II-15 
Convention Center/Stadium/Sports Arena Tax II-15 
Frequent Flier Tax II-15 
Additional-driver fees and underage-driver Fees II-15 
Equipment-rental Fees II-15 
Airport Concession Fees II-15 
Reimbursement Fee/Vehicle License Fee/vehicle Excise Fees II-15 
Late Fees II-16 
Additional Drivers Fees II-16 
Young Drivers Fees II-16 
Car Rental Business: A Classification by Location & Sector II-16 
Car Rental Business by Location II-16 
Airport Car Rentals II-16 
Non- Airport Car Rentals II-16 
Car Rental Business by Sector II-16 
Leisure II-16 
Business II-16 
Insurance Replacement II-16 

3. Recent Industry Activity II-17 
Hertz Pockets 6 Vehicle Rental Sites II-17 
Avis Budget Plans to Acquire Operating Rights for Budget Brands II-17 
Enterprise Rent-A-Car Acquires Vanguard II-17 
Hertz Acquires Auto Travel II-17 
Orbitz Partners with Avis Budget Group II-17 
Hertrz India to Expand the Fleet with Luxury Cars II-17 
Sixt Introduces its Rental Services in China II-17 
Sixt Expands its Presence in Eastern European Market II-18 
Eurazeo Acquires Europcar II-18 
Northgate Acquires Arriva Vehicle Rental Ltd. II-18 
ARC Venture Acquires Advantage Rent-A-Car II-18 
Rent-A-Wreck Merges with MBFG, Inc. II-18 
Europcar Acquires Keddy Car & Truck Rental II-18 
ANZ Bank Sells FleetPartners Unit II-19 
Europcar Inks Pact with Mazda Car Rental II-19 
Sona Group Enters Indian Car Rental Market II-19 
Dollar Thrifty Automotive Undertakes Large Scale Acquisition 
Program II-19 
Hertz Spreads Out its Operations in Various Locations II-19 
Hertz Forays into Indian Leasing Business II-19 
ATA Airlines Selects National Car Rental II-20 
GE Fleet Services Bags Contract from Akzo Nobel II-20 
Alamo Rent a Car Moves to an On-Airport Location II-20 
Sixt Partners with European Air Express II-20 
Dollar Thrifty Automotive Commences Operations in Washington 
DC Airport II-20 
National Car Rental Opens Two New Locations II-20 
Hertz Opens Yet Another Car Rental Facility in New York II-20 
National Car Rental Relocates to New Location II-21 
Europcar Spreads Out its Operations in Finland II-21 
Ford Sells Hertz Car Rental Business II-21 
ING Car Lease Acquires Autoplan II-21 
ALD Ventures into Indian Car Rental Market II-21 
Thrifty Car Rental Opens New Car Rental Facility in Florida II-21 
Thrifty Car Rental and Dollar Rent A Car Opens New Locations 
in Ohio II-21 
Enterprise Rent-a-Car Bags Car Rental Contract from State of 
California II-22 
IC Places, Inc. Joins Hands with ACE Rent-A-Car and Fox Rent- 
A-Car II-22 
HVB Leasing Goes Online II-22 
Budget Rent A Car Commences Operations at London's Heathrow 
Airport II-22 
Zipcar Starts Operations in San Francisco II-22 
Sixt Spreads Out its Car Rental Operations in Ukraine II-22 
1Car1 Commences a New Branch in Cambridge II-22 
Budget Opens a New Office in Bahrain II-23 
Vanguard Launches "Navigation Station" in Association with 
Motorola II-23 
Thrifty Introduces Mitsubishi Pajero Rental Cars in Kuwait II-23 
ZipCar Brings a New Revolution with Introduction of Zipcard II-23 
Cendant Corp. Acquires Orbitz, Inc. II-23 
Dollar Thrifty Automotive Acquires Facilities of Thrifty Car 
Rental II-24 
Dollar Thrifty Automotive Acquires Facilities of Dollar Rent A 
Car II-24 
Cendant Acquires ebookers Web Travel Agency II-24 
Cendant Acquires Gullivers Travel Associates and 
OctopusTravel.com II-24 
Fexco Purchases Nova RentaCar II-24 
Nissan-Rent-A-Car Spreads Out its Operations in Cebu II-24 
Travelocity Joins Hands with American Express for Online 
Booking of Car Rentals II-25 
Sixt Joins Hands with Brasilia Rent a Car II-25 
Dollar Rent A Car Associates with Frontier Airlines Early 
Returns Frequent Flyer Program II-25 
Enterprise Joins Hands with American Express II-25 
Anji Car Rental & Leasing Opens New Branch in China II-25 
Thrifty Car Rental Starts Two New Franchise Locations II-26 
Payless Starts Four New Franchisees in Mexico II-26 
City CarShare Opens Two New Car Rental Locations in San Francisco II-26 
Dollar Rent A Car Starts a New Car Rental Locations in Manhattan II-26 
Car & Fly Opens a New On-airport Car Rental Location in Munich II-26 
Avis Adds New Locations to its Chain of Car Rental Outlets II-26 
Payless Commences Six New Franchisees at Leading International 
Airports II-27 
Payless Car Rental and Payless Car Sales Sign Up Eleven New 
Franchise Locations II-27 
Payless Opens New Corporate Stores in Las Vegas II-27 
Rent Centric Joins Hands with C-Chip II-27 
Avis and SBC Communications Team Up to Provide Wi-Fi Service 
to Customers II-27 
CarPro Enters into Different Agreements with Europcar, Budget 
and Hertz II-28 
Mazda Motor Divests its Car Rental Business II-28 
Thrifty Car Rental to Offer Services to Passengers of Lake 
Express High Speed Ferry II-28 
Hertz Launches NeverLost(R), the GPS navigation system in its 
Rental Cars in Calgary II-28 
Avis and Motorola Start "Avis Assist", A New Mobile Phone- 
Based Navigation System II-29 
National Car Rental Launches IP VPN for Fast Accessing of 
Booking Data II-29 
National Car Rental and Alamo Rent A Car Equip Their Vehicles 
with XM Satellite Radio II-29 
e-Sixt and Tele 5 Commence "Sixt TV" to Start the First TV 
Leasing Program II-29 
Cendant Starts New Avis and Budget WebLinks for Travel Agents II-30 
Enterprise Rent-A-Car Starts a New Website for Corporate Pre- 
Flight Rental Car Booking II-30 
Enterprise Commences a New "Month or More Rental Plan" Rental 
Program II-30 
Thrifty Car Rental Introduces the First "Best Rate Guarantee" 
program for Online Bookings II-30 
Thrifty Car Rental Starts SmartBizTM Program for Small and 
Medium Range Businesses II-30 
Targarent Commences Last Minute Car Rental Service II-31 

4. Focus on Select Global Players II-32 
Avis Budget Group, Inc. (USA) II-32 
Avis Rent-A-Car System, LLC (USA) II-32 
Budget Rent-A-Car System, Inc. (USA) II-32 
Dollar Thrifty Automotive Group (DTG) Companies (USA) II-32 
Dollar Rent-A-Car (USA) II-32 
Thrifty Car Rental (USA) II-33 
Enterprise Rent-A-Car (USA) II-33 
Vanguard Car Rental USA, Inc. (USA) II-33 
Alamo Rent-A-Car (USA) II-33 
National Car Rental (USA) II-34 
Europcar (France) II-34 
Payless Car Rental (USA) II-34 
Rent-A-Wreck of America, Inc. (USA) II-34 
Sixt Aktiengesellschaft (Germany) II-34 
The Hertz Corporation (USA) II-35 

5. Global Market Perspective II-36 
Table 9: World Recent Past, Current & Future Analysis for Car 
Rental by Geographic Region - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Middle East and Latin America 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) II-36 

Table 10: World Long-term Projections for Car Rental by 
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) II-37 

Table 11: World Historic Review for Car Rental by Geographic 
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding 
Japan), Middle East and Latin America Markets Independently 
Analyzed with AnnualSales Figures in US$ Million for Years 
1991 through2000 (includes corresponding Graph/Chart) II-38 

Table 12: World 20-Year Perspective for Car Rental by 
Geographic Region - Percentage Breakdown of Dollar Sales for 
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), 
Middle East and Latin America Markets for Years 1993, 1998, 
2008 & 2012 (includes corresponding Graph/Chart) II-39 

Table 13: World Recent Past, Current & Future Analysis for 
Airport Car Rental by Geographic Region - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Middle East and Latin 
America Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) II-40 

Table 14: World Long-term Projections for Airport Car Rental 
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) II-41 

Table 15: World Historic Review for Airport Car Rental by 
Geographic Region - US, Canada, Japan, Europe Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with AnnualSales Figures in US$ Million 
for Years 1991 through2000 (includes corresponding 
Graph/Chart) II-42 

Table 16: World 20-Year Perspective for Airport Car Rental by 
Geographic Region - Percentage Breakdown of Dollar Sales for 
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), 
Middle East and Latin America Markets for Years 1993, 1998, 
2008 & 2012 (includes corresponding Graph/Chart) II-43 

Table 17: World Recent Past, Current & Future Analysis for 
Non-Airport Car Rental by Geographic Region - US, Canada, 
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and 
Latin America Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) II-44 

Table 18: World Long-term Projections for Non-Airport Car 
Rental by Geographic Region - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Middle East and Latin America 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-45 

Table 19: World Historic Review for Non-Airport Car Rental by 
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) II-46 

Table 20: World 20-Year Perspective for Non-Airport Car Rental 
by Geographic Region - Percentage Breakdown of Dollar Sales 
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), 
Middle East and Latin America Markets for Years 1993, 1998, 
2008 & 2012 (includes corresponding Graph/Chart) II-47 

Table 21: World Recent Past, Current & Future Analysis for 
Leisure Car Rental by Geographic Region - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Middle East and Latin 
America Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) II-48 

Table 22: World Long-term Projections for Leisure Car Rental 
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) II-49 

Table 23: World Historic Review for Leisure CarRental by 
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through2000 (includes corresponding 
Graph/Chart) II-50 

Table 24: World 20-Year Perspective for Leisure Car Rental by 
Geographic Region - Percentage Breakdown of Dollar Sales for 
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), 
Middle East and Latin America Markets for Years 1993, 1998, 
2008 & 2012 (includes corresponding Graph/Chart) II-51 

Table 25: World Recent Past, Current & Future Analysis for 
Business Car Rental by Geographic Region - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Middle East and Latin 
America Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001through 2010 (includes 
corresponding Graph/Chart) II-52 

Table 26: World Long-term Projections for Business Car Rental 
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) II-53 

Table 27: World Historic Review for Business Car Rental by 
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) II-54 

Table 28: World 20-Year Perspective for Business Car Rental by 
Geographic Region - Percentage Breakdown of Dollar Sales for 
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), 
Middle East and Latin America Markets for Years 1993, 1998, 
2008 & 2012 (includes corresponding Graph/Chart) II-55 

Table 29: World Recent Past, Current & Future Analysis for 
Insurance Replacement Car Rental by Geographic Region - US, 
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle 
East and Latin America Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2001 through 
2010 (includes corresponding Graph/Chart) II-56 

Table 30: World Long-term Projections for Insurance 
Replacement Car Rental by Geographic Region - US, Canada, 
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and 
Latin America Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-57 

Table 31: World Historic Review for Insurance Replacement Car 
Rental by Geographic Region - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Middle East and Latin America 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 1991 through 2000 (includes 
corresponding Graph/Chart) II-58 

Table 32: World 20-Year Perspective for Insurance Replacement 
Car Rental by Geographic Region - Percentage Breakdown of 
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Middle East and Latin America Markets for 
Years 1993, 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) II-59 

III. MARKET 

1. The United States III-1 
A.Market Analysis III-1 
Outlook III-1 
Market Primer III-1 
Table 33: US Travel Industry (2005): Most Sought After 
Places in the US-Ranked by Number of Visitors (In 
Thousands) (includes corresponding Graph/Chart) III-1 
Car Rental Fleet III-2 
Table 34: Car Rental Fleet in the US: 2000-2006 (In 
Thousand Units) (includes corresponding Graph/Chart) III-2 

Table 35: Car Rental Market in the US: Leading Companies 
Ranked in Terms of Fleet Size (In Units) - 2005 (includes 
corresponding Graph/Chart) III-2 

Table 36: Market Share Breakdown of Leading Car Rental 
Companies in the US by Fleet Size for the Year 2005 (In 
Percentage) (includes corresponding Graph/Chart) III-3 
Travel Spends III-3 
Table 37: Travel Spending Pattern in the US: 2000-2006 (In 
US$ Million) (includes corresponding Graph/Chart) III-3 
US Car Rental Companies Hike Prices III-4 
Impact of The Economic Recession & Terrorism - A Historical 
Perspective III-4 
A Peek Into How the Market Recovered Its Poise III-4 
Rental Rates Stage a Recovery from Their 3-Year Fall III-4 
Additional Taxes & Fees: The New Order of Car Rental Rates III-5 
Players Worried as Demand Races Past Vehicle Supply III-5 
Waiting to Exhale III-5 
Financial Turbulence in Automotive Industry Plays Spoilsport III-6 
Airport Car Rentals Reclaiming Lost Territory III-6 
Players Chase Opportunities in the Regional Airport Arena III-7 
Car Sharing: A New Concept Igniting Interest Challenges III-7 
Luxury Rental Cars: Tapping Into the Premium Segment III-7 
A Peek Into the Shifting Priorities of Car Rental Companies III-8 
Price: A Competitive Factor III-8 
Market Share Statistics III-9 
Table 38: Car Rental Market in the US (2006): Leading Car 
Rental Companies Ranked by Revenues in US$ Million for 
Enterprise Rent A Car, Hertz/Carlyle Group, Avis/Avis 
Budget Group, Alamo/Vanguard National/Vanguard and 
Budget/Avis Budget Group (includes corresponding 
Graph/Chart) III-9 

Table 39: Car Rental Market in the US (2006): Percentage 
Share Breakdown by Value Sales for Leading Airport Car 
Rental Companies-Avis Budget Group, Hertz, 
Enterprise/National/Alamo, Dollar Thrifty Automotive Group 
and Others (includes corresponding Graph/Chart) III-9 

Table 40: Car Rental Market in the US (2004 & 2005): 
Percentage Market Share Breakdown of Leading Non-Airport 
Car Rental Companies - Enterprise, Hertz, Avis, Budget, 
National/Alamo, Thrifty, Dollar and Others (includes 
corresponding Graph/Chart) III-10 

Table 41: Car Rental Business in the US (2006): Select 
Leading Players Ranked by Media 
Expenditure-Enterprise/National/Alamo, Hertz/Carlyle Group, 
Avis/Avis Budget Group, Alamo/Vanguard/National and 
Budget/Avis Budget Group (In US Million) (includes 
corresponding Graph/Chart) III-10 

Table 42: Car Rental Market in the US (2004 & 2005): 
Percentage Market Share Breakdown of Leading Car Rental 
Companies to the Federal Government - Avis, National, 
Hertz, Budget, Dollar, Alamo, Thrifty, Enterprise and 
Others (includes corresponding Graph/Chart) III-11 

Table 43: Leading Automobile Suppliers to the US Car Rental 
Market (2005): Percentage Market Share Breakdown for 
General Motors, Ford, Daimler Chrysler, and Others 
(includes corresponding Graph/Chart) III-11 

Table 44: Leading Automobile Suppliers to the US Passenger 
Car Rental Market (2005): Percentage Market Share Breakdown 
for General Motors, Ford, Daimler Chrysler, and Others 
(includes corresponding Graph/Chart) III-11 

Table 45: Leading Automobile Suppliers to the US SUV Car 
Rental Market (2005): Percentage Market Share Breakdown for 
Ford, General Motors, Daimler Chrysler, and Others 
(includes corresponding Graph/Chart) III-12 
Strategic Corporate Developments III-12 
Select Players III-20 
Avis Budget Group, Inc. III-20 
Avis Rent-A-Car System, Inc. III-21 
Budget Rent-A-Car System, Inc. III-21 
Dollar Thrifty Automotive Group (DTG) Companies III-21 
Dollar Rent-A-Car III-21 
Thrifty Car Rental III-21 
Enterprise Rent-A-Car III-22 
Vanguard Car Rental USA, Inc. III-22 
Alamo Rent-A-Car III-22 
National Car Rental III-22 
Payless Car Rental III-23 
Rent-A-Wreck of America, Inc. III-23 
The Hertz Corporation III-23 
B.Market Analytics III-24 
Table 46: US Recent Past, Current & Future Analysis for Car 
Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-24 

Table 47: US Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-24 

Table 48: US Historic Review for Car Rental by Location - 
Airport and Non-Airport Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-25 

Table 49: US 20-Year Perspective for Car Rental by Location 
- Percentage Breakdown of Dollar Sales for Airport and 
Non-Airport Markets for Years 1993,1998, 2008 & 2012 III-25 

Table 50: US Recent Past, Current & Future Analysis for Car 
Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-26 

Table 51: US Long-term Projections for Car Rental by Sector 
- Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-26 

Table 52: US Historic Review for Car Rental by Sector - 
Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) III-27 

Table 53: US 20-Year Perspective for Car Rental by Sector - 
Percentage Breakdown of Dollar Sales for Leisure, Business 
and Insurance Replacement Markets for Years 1993, 1998, 2008 
& 2012 (includes corresponding Graph/Chart) III-27 

2. Canada III-28 
A.Market Analysis III-28 
Outlook III-28 
Strategic Corporate Developments III-28 
B.Market Analytics III-29 
Table 54: Canadian Recent Past, Current & Future Analysis 
for Car Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-29 

Table 55: Canadian Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-29 

Table 56: Canadian Historic Review for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-30 

Table 57: Canadian 20-Year Perspective for Car Rental by 
Location - Percentage Breakdown of Dollar Sales for Airport 
and Non-Airport Markets for Years 1993, 1998, 2008 & 2012 III-30 

Table 58: Canadian Recent Past, Current & Future Analysis 
for Car Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-31 

Table 59: Canadian Long-term Projections for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-31 

Table 60: Canadian Historic Review for Car Rental by Sector 
- Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) III-32 

Table 61: Canadian 20-Year Perspective for Car Rental by 
Sector - Percentage Breakdown of Dollar Sales for Leisure, 
Business and Insurance Replacement Sectors for Years 1993, 
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-32 

3. Japan III-33 
A.Market Analysis III-33 
Outlook III-33 
Industry Structure III-33 
Table 62: Car Rental Fleet in Japan: 2000-2006 (In Thousand 
Units) (includes corresponding Graph/Chart) III-33 

Table 63: Car Ownership: 2000-2006 (In Million Units) 
(includes corresponding Graph/Chart) III-33 
Strategic Corporate Developments III-34 
Toyota Rent-A-Lease - A Major Player III-34 
B.Market Analytics III-34 
Table 64: Japanese Recent Past, Current & Future Analysis 
for Car Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-34 

Table 65: Japanese Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-35 

Table 66: Japanese Historic Review for CarRental by Sector - 
Airport and Non-Airport Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-35 

Table 67: Japanese 20-Year Perspective for Car Rental by 
Location - Percentage Breakdown of Dollar Sales for Airport 
and Non-Airport Markets for Years 1993, 1998, 2008 & 2012 III-35 

Table 68: Japanese Recent Past, Current & Future Analysis 
for Car Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-36 

Table 69: Japanese Long-term Projections for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-36 

Table 70: Japanese Historic Review for Car Rental by Sector 
- Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) III-37 

Table 71: Japanese 20-Year Perspective for Car Rental by 
Sector - Percentage Breakdown of Dollar Sales for Leisure, 
Business and Insurance Replacement Markets for Years 1993, 
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-37 

4. Europe III-38 
A.Market Analysis III-38 
Outlook III-38 
Market Primer III-38 
Impact of the Economic Recession: A Retrospective Review III-38 
Car Rentals Go Up III-39 
Market Share Statistics III-39 
Table 72: European Car Rental Market (2006): Percentage 
Share Breakdown by Value Sales for Leading Brands - Avis 
Europe (inlc Budget), Europcar (incl Vanguard), Hertz, Sixt 
and Others (includes corresponding Graph/Chart) III-39 

Table 73: European Car Rental Market (2004 & 2005): 
Percentage Share Breakdown by Value Sales for Leading 
Players - Avis, Europcar, Hertz, National, Sixt, Budget, 
and Others (includes corresponding Graph/Chart) III-39 
Car Rental Fleets to Escalate in Europe III-40 
Table 74: Car Rental Fleet in Europe: 2001, 2005 & 2006(In 
Thousand Units) (includes corresponding Graph/Chart) III-40 

Table 75: Norwegian Car Rental Market (2004 & 2005): 
Percentage Share Breakdown of Leading Players - Avis, 
Hertz, Europcar, Budget, National and Others (includes 
corresponding Graph/Chart) III-40 

Table 76: Swedish Car Rental Market (2004 & 2005): 
Percentage Share Breakdown of Leading Players - Hertz, 
Statoil Detaljhandel AS, Avis, Europcar, OKQ8, Sixt and 
Others (includes corresponding Graph/Chart) III-41 
Strategic Corporate Developments III-41 
B.Market Analytics III-44 
Table 77: European Recent Past, Current & Future Analysis 
for Car Rental by Geographic Region - France, Germany, 
United Kingdom, Italy, Spain, Russia and Rest of Europe 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-44 

Table 78: European Long-term Projections for Car Rental by 
Geographic Region - France, Germany, UK, Italy, Spain, 
Russia and Rest of Europe Markets Independently Analyzed 
with Annual Sales Figures in US$ Million for Years 2011 
through 2015 (includes corresponding Graph/Chart) III-45 

Table 79: European Historic Review for Car Rental by 
Geographic Region - France, Germany, United Kingdom, Italy, 
Spain, Russia and Rest of Europe Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-45 

Table 80: European 20-Year Perspective for Car Rental by 
Geographic Region - Percentage Breakdown of Dollar Sales for 
France, Germany, United Kingdom, Italy, Spain, Russia and 
Rest of Europe Markets for Years 1993, 1998, 2008 & 2012 
(includes corresponding Graph/Chart) III-46 

Table 81: European Recent Past, Current & Future Analysis 
for Car Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-47 

Table 82: European Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-47 

Table 83: European Historic Review for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-48 

Table 84: European 20-Year Perspective for Car Rental by 
Location - Percentage Breakdown of Dollar Sales for Airport 
and Non-Airport Markets for Years 1993, 1998, 2008 & 2012 III-48 

Table 85: European Recent Past, Current & Future Analysis 
for Car Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-49 

Table 86: European Long-term Projections for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-49 

Table 87: European Historic Review for Car Rental by Sector 
- Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) (includes corresponding Graph/Chart) III-50 

Table 88: European 20-Year Perspective for Car Rental by 
Sector - Percentage Breakdown of Dollar Sales for Leisure, 
Business and Insurance Replacement Sectors for Years 1993, 
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-50 

4a. France III-51 
A.Market Analysis III-51 
Outlook III-51 
Industry Structure III-51 
Table 89: Car Rental Fleet: 2000-2006 (In Thousand Units) 
(includes corresponding Graph/Chart) III-51 

Table 90: Car Ownership: 2000-2006 (In Million Units) 
(includes corresponding Graph/Chart) III-51 
Strategic Corporate Development III-52 
Key Player III-52 
B.Market Analytics III-52 
Table 91: French Recent Past, Current & Future Analysis for 
Car Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-52 

Table 92: French Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-53 

Table 93: French Historic Review for CarRental by Location - 
Airport and Non-Airport Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-53 

Table 94: French 20-Year Perspective for Car Rental by 
Location - Percentage Breakdown of Dollar Sales for Airport 
and Non-Airport Markets for Years1993, 1998, 2008 & 2012 III-53 

Table 95: French Recent Past, Current & Future Analysis for 
Car Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-54 

Table 96: French Long-term Projections for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-54 

Table 97: French Historic Review for Car Rental by Sector - 
Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) III-55 

Table 98: French 20-Year Perspective for Car Rental by 
Sector - Percentage Breakdown of Dollar Sales for Leisure, 
Business and Insurance Replacement Sectors for Years 1993, 
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-55 

4b. Germany III-56 
A.Market Analysis III-56 
Outlook III-56 
Industry Structure III-56 
Table 99: Car Rental Fleet: 2000-2006 (In Thousand Units) 
(includes corresponding Graph/Chart) III-56 

Table 100: Car Ownership: 2000-2006 (In Million Units) 
(includes corresponding Graph/Chart) III-56 
Consolidation- Order of the Day III-57 
Table 101: German Car Rental Business (2005): Percentage 
Breakdown of Leading Players-Sixt, Europcar, Avis, Hertz 
and Others-Ranked in terms of Revenues (includes 
corresponding Graph/Chart) III-57 

Table 102: German Airport Car Rental Business (2005): 
Percentage Breakdown of Leading Players- Sixt, Europcar, 
Avis, Hertz and Others-Ranked in terms of Revenues 
(includes corresponding Graph/Chart) III-57 
Sixt Aktiengesellschaft - A Major Player III-57 
B.Market Analytics III-58 
Table 103: German Recent Past, Current & Future Analysis for 
Car Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-58 

Table 104: German Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-58 

Table 105: German Historic Review for Car Rental by Location 
- Airport and Non-Airport Markets Independently Analyzed 
with Annual Sales Figures in US$ Million for Years 1991 
through 2000 (includes corresponding Graph/Chart) III-59 

Table 106: German 20-Year Perspective for Car Rental by 
Location - Percentage Breakdown of Dollar Sales for Airport 
and Non-Airport Markets for Years 1993, 1998, 2008 & 2012 III-59 

Table 107: German Recent Past, Current & Future Analysis for 
Car Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-60 

Table 108: German Long-term Projections for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-60 

Table 109: German Historic Review for Car Rental by Sector - 
Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) III-61 

Table 110: German 20-Year Perspective for Car Rental by 
Sector - Percentage Breakdown of Dollar Sales for Leisure, 
Business and Insurance Replacement Sectors for Years 1993, 
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-61 

4c. The United Kingdom III-62 
A.Market Analysis III-62 
Outlook III-62 
Industry Structure III-62 
Table 111: Car Rental Fleet: 2000-2006 (In Thousand Units) 
(includes corresponding Graph/Chart) III-62 

Table 112: Car Ownership: 2000-2006 (In Million Units) 
(includes corresponding Graph/Chart) III-62 
Strategic Corporate Developments III-63 
B.Market Analytics III-63 
Table 113: United Kingdom Recent Past, Current & Future 
Analysis for Car Rental by Location - Airport and 
Non-Airport Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-63 

Table 114: United Kingdom Long-term Projections for Car 
Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-64 

Table 115: United Kingdom Historic Review for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-64 

Table 116: United Kingdom 20-Year Perspective for Car Rental 
by Location - Percentage Breakdown of Dollar Sales for 
Airport and Non-Airport Markets for Years 1993, 1998, 2008 & 
2012 III-64 

Table 117: United Kingdom Recent Past, Current & Future 
Analysis for Car Rental by Sector - Leisure, Business and 
Insurance Replacement Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2001 through 
2010 (includes corresponding Graph/Chart) III-65 

Table 118: United Kingdom Long-term Projections for Car 
Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) III-65 

Table 119: United Kingdom Historic Review for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) (includes corresponding Graph/Chart) III-65 

Table 120: United Kingdom 20-Year Perspective for Car Rental 
by Sector - Percentage Breakdown of Dollar Sales for 
Leisure, Business and Insurance Replacement Sectors for 
Years 1993, 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-66 

4d. Italy III-67 
A.Market Analysis III-67 
Outlook III-67 
Industry Structure III-67 
Table 121: Car Rental Fleet: 2000-2006 (In Thousand Units) 
(includes corresponding Graph/Chart) III-67 

Table 122: Car Ownership: 2000-2006 (In Million Units) 
(includes corresponding Graph/Chart) III-67 

Table 123: An Insight into Key Statistical Observations in 
Italian Car rental Industry in 2005 III-68 
B.Market Analytics III-68 
Table 124: Italian Recent Past, Current & Future Analysis 
for Car Rental by Location - Airport and Non-Airport Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-68 

Table 125: Italian Long-term Projections for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-69 

Table 126: Italian Historic Review for Car Rental by 
Location - Airport and Non-Airport Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-69 

Table 127: Italian 20-Year Perspective for Car Rental by 
Location - Percentage Breakdown of Dollar Sales for Airport 
and Non-Airport Markets for Years 1993, 1998, 2008 & 2012 III-69 

Table 128: Italian Recent Past, Current & Future Analysis 
for Car Rental by Sector - Leisure, Business and Insurance 
Replacement Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-70 

Table 129: Italian Long-term Projections for Car Rental by 
Sector - Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-70 

Table 130: Italian Historic Review for Car Rental by Sector 
- Leisure, Business and Insurance Replacement Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 through 2000 (includes 
corresponding Graph/Chart) III-71 

Table 131: Italian 20-Year Perspective for Car Rental by 
Sector - Percentage Breakdown of Dollar Sales for Leisure, 
Business and Insurance Replacement Sectors for Years 1993, 
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-71 

4e. Spain III-72 
A.Market Analysis III-72 
Outlook III-72 
Industry Structure III-72 
Table 132: Car Rental Fleet: 2000-2006 (In Thousand Units) 
(includes corresponding Graph/Chart) 

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