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March 27, 2008 08:07 ET

High Growth Forecasted for the World Probiotics Market

LONDON, UNITED KINGDOM--(Marketwire - March 27, 2008) - Reportlinker.com announces that a new market research report related to the Sports - Diet - Nutrition industry is available in its catalogue.

World Probiotics Market

This report analyzes the worldwide markets for Probiotics in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 121 companies including players worldwide such as BioGaia Biologics AB, Chr. Hansen A/S, Danisco A/S, Groupe Danone, Institut Rosell, Lifeway Foods, Inc., Natren, Inc., Nestle Nutrition, Probi AB, Seven Seas Ireland Ltd., Stonyfield Farm, Valio Ltd., and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-2

Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. Global Market Overview II-1

Probiotic Transformation II-1

Table 1: Global Probiotics Market (2005): Percentage Breakdown of Value Sales by End-Use Sector - Functional Foods, Food Supplements, and Pharmacy (includes corresponding Graph/Chart) II-2

Increasing Number of Probiotic Products Grace the Marketplace II-2

Table 2: Global Probiotics Market (2000-2005): Number of Probiotic Food and Beverage Products Introduced (includes corresponding Graph/Chart) II-3

Probiotics - Future Directions II-3

Market Dynamics II-3

Companies Vie for New Delivery Technologies to Boost Probiotics Consumption II-4

Current & Future Analysis II-4

Table 3: World Market for Probiotics (2000-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America (includes corresponding Graph/Chart) II-5

2. Trends and Issues II-6 Growing Consumer Awareness II-6

Little Bottles - Garner More Appeal II-6

Scientific and Clinical Validation - A Key to Growth II-6

Culture Wars II-7

Emergence of Probiotic Cereals and Chocolate Bars II-7

Probiotics to Add Zing to Chilled Beverages II-7

Misleading Health Claims Dampen Demand II-7

Formulation and Production of Probiotic Products - Major Technical Issues II-8

3. Product Overview II-9

Probiotics Defined II-9

Probiotic Functioning Mechanism II-10

Concept of Prebiotics II-10

Synbiotics II-10

Probiotic Products - A Briefing II-11

Probiotic Strains II-11

Lactobacillus Acidophilus II-11

Bifidiobacterium Bifidum II-12

Bifidiobacterium Longum II-12

Lactobacillus GG II-12

Lactobacillus Bulgaricus II-13

Lactobacillus Casei II-13

Lactobacillus Reuteri II-13

Major Species/Strains of Select Probiotics Bacteria II-13

Dairy Products - A Popular Probiotic Delivery Vehicle II-14

Health Benefits of Probiotics II-14

Intestinal Complaints II-15

Lifestyle-related Disorders II-15

Effects of Pro and Prebiotics on Human Gut Health II-16

Microbial Function II-16

Gut Flora Composition II-16

Benefits of Probiotics & Prebiotics II-17

Hypocholesterol Action II-17

Bowel Cancer II-17

Effect of Pathogens II-17

Reduction in Virulence II-18

Tips to Customers II-19

Species II-19

Potency II-19

Refrigeration II-19

Desiccants II-19

Stability II-19

Fructo-oligosaccharides II-19

Method of Consumption II-20

Dosage II-20

Probiotic Risk Factors II-20

A Need for Consultation II-20

Safety Measures II-20

Prospects for Probiotics II-21

Microbes for Health II-21

Probiotics - A Historical Note II-21

4. Regulatory Environment II-23

Evaluation of Probiotics in Food - A Systematic Approach II-23

Guidelines by Joint FAO/WHO Working Group II-23

Introduction II-23

Guidelines for Probiotics II-23

Genus/Species/Strain II-23

In Vitro Tests to Screen Potential Probiotics II-24

Safety Considerations II-24

In Vivo Studies Using Animals and Humans II-25

Health Claims and Labeling II-25

Recommendations II-25

Growing Regulatory Control II-26

5. Research and Development II-27

Probiotics Research - Varying Considerations II-27

Microencapsulation Technology II-27

Biopolymers for Stabilization of Probiotics in Foods II-28

Major Research Findings II-28

Researchers Keen to Improve Probiotics Viability and Survival II-28

Probiotics Improve Iron Absorption II-29

Probiotics Helpful in Treating Irritable Bowel Syndrome II-29

Probiotics Reduces Antibiotic-Associated Diarrhea Among Infants II-29

Probiotics Help Children Fight Atopic Dermatitis II-29

Probiotics Help Reduce Common Cold II-29

Probiotics Helpful in Liver Disease II-30

Infant Probiotics - Bifidobacterium and Lactobacillus II-30

Probiotics in Pediatric Gastrointestinal (GI) Therapy II-30

Improving Intestinal Immune Function in Broilers - The

Probiotic Way II-30

Probiotic Research - A Historical Perspective II-31

Research Validity II-31

Application Effectiveness: Pulse and Rotation Methods II-31

6. Product Innovations/Introductions II-33

Verman to Launch BioGaia's Probiotic Lozenge II-33

Yakult Danone India Launches Probiotic Drink II-33

Nestle India to Launch Special Milk Formulation in India II-33

Mother Dairy Launches Probiotic Curd II-33

Nestle India Introduces Nesvita Dahi II-33

Northwest Natural Products Launches AccuFlora(R) II-33

Nestle India to Launch Milkmaid Funshake II-33

Jamieson Laboratories Introduces Advanced 4 Strain Probiotic II-33

CD Pharma Plans to Introduce Probiotics Product in India II-34

Danisco Introduces Howaru Protect II-34

Nestle Launches Probiotic Infant Formula II-34

Kraft Introduces Probiotic LiveActive Cheddar Cheese II-34

Ganeden Launches New Probiotic Supplement for Improved Health and Immunity II-34

Amul Introduces Low-Fat, Sugar-Free Dessert II-35

Yakult Danone India to Introduce Yakult II-35

Chr. Hansen Launches Oral Probiotic Capsule for Women II-35

Mayfield Dairy Farms Launches Immunity-Boosting Milk II-35

WhiteWave Foods Launches Low-fat All-natural Yogurts II-35

Aristo to Introduce Probi's Probiotics-based Dietary Supplement II-36

Attune Foods Introduces Probiotic-based Wellness Bar II-36

Merck to Launch Bion3 II-36

Dannon Expands Probiotic Functional Dairy Foods Range II-36

P&G Launches Align Probiotic Supplement II-36

CD Pharma to Offer VSL 3 in Drug Form II-36

Kashi Introduces First Probiotic Cereal for Digestive Health II-37

Seven Seas Introduces Probiotic Multivitamin II-37

Dannon Introduces Activia II-37

CoolBrands International Rolls Out Breyers Light Probiotic Yogurt II-37

Balan Natural Foods Rolls Out Probiotics- based Butter Milk II-37

Infacol Rolls Out Innovative Pediatric Probiotic Drops II-37

Lifeway Foods Introduces ProBugs(TM) II-38

Danone Introduces Activa(R) II-38

BAKOMA Introduces New Line of Probiotic Yogurt Drinks II-38

BioGaia Introduces First Probiotic Product for Dental Health II-38

Chr. Hansen Develops of Probiotics Formulation System II-39

Valio Develops Probiotic Juice II-39

Arla Foods Introduces Cultura II-39

Chr. Hansen Expands Probiotic Product Line II-39

Kenwood Therapeutics Unveils Flora-Q II-39

Yakult Launches New Beverages II-39

Ljubljanske Introduces first Probiotic based Dairy Product in Europe II-40

Lifeway Augments La Fruta(TM) Product Line II-40

Rhodia Launches Nutrition Bar II-40

Nature's Life Unveils Acidophilus Probiotic Liquid II-40

BioGaia Launches LifeTop(TM) Straw II-40

Wildwood Augments Soyfood Product Line II-40

Mjolkursamsalan Unveils Fermented Milk Drink II-41

Herron Launches New Probiotic Drink II-41

Meadow Gold Introduces Meadow Gold IS Probiotic Drink II-41

Garden of Life Introduces Primal Defense HSO Probiotic Formula II-41

Helios Launches New Probiotic Beverage II-41

NutraStar Introduces Synbiotics(TM) Formulas II-42

Questcor Debuts VSL#3 Probiotic Product II-42

Wildwood Releases Probiotic SoySmoothies II-42

Farm Produce Marketing Introduces Probiotic Yogurt Beverage II-42

Orchard Maid Introduces LifeTop Straw II-42

Chr. Hansen Unveils Product to Combat Listeria Bacteria II-42

Semper Unveils Nutritional Beverage II-43

Rhodia Food Enterprise Unveils NCFM Probiotic Culture II-43

Danisco Rolls Out Howaru Bifido Probiotic Bacteria Culture II-43

Lobelin Introduces Ortis Beneflora II-43

Glenisk Launches New Low Fat Probiotic Yogurt II-43

Glanbia Debuts New Everybody Probiotic Dairy Drink II-43

Valio Unveils New Probiotic Ingredient II-43

Natren Introduces Probiotic Face Cream II-44

Rhodia Launches FloraFit(TM) II-44

Nature's Life Introduces New Children's Probiotic Product II-44

Jarrow Unveils Jarro-Dophilus EPS and Green Defense II-44

Vets Plus Rolls Out Probiotic Plus E II-44

McNeil Launches Probiotic Chewable Tablets II-44

Dannon Rolls Out Actimel Probiotic Beverage II-45

Wysong Launches Wysong Dentatreat II-45

Vets Plus Introduces New Probiotic Power Product II-45

Viba Introduces Viba Ace Fruchtriegel II-45

Sachsenmilch Unveils New Probiotic Butter II-45

Nom Introduces Voll Fit Probiotic Fitness Drink II-45

Peterstaler & Rippoldsauer Introduces New Breakfast Drink II-45

Herz Konig Introduces Pro La5 Mild Cheese II-46

Aria Foods Launches Gab Drickyogurt II-46

Lifeplan Launches CultureCare II-46

Aria Foods Introduces Gaio Dofilus II-46

Seven Seas Adds Probiotics to Multibionta 50+ II-46

BioGaia Debuts LifeTop Straw II-46

Emmi Launches Emmi Fit Probiotic Drink II-47

Yakult Unveils Fermented Probiotic Milk Drink II-47

Bharat Biotech Unveils Biogit Probiotic Yeast II-47

Nestle Unveils LC1 Range of Probiotic Yogurt II-47

Nestle Releases New Natural Probiotic Supplement II-47

American Health Introduces More Than A Greens II-47

Jarrow Formulas Unveils TH-1 Probiotics Product II-48

Dietetics Launches Dietetics Pharma Supplements II-48

Noga Introduces Dairy DeLite Probiotic Lowfat Yogurt II-48

Doctor's Best Introduces New Probiotic Supplement II-48

Diamant-Muhle Unveils Diamant Vitalance Probiotic Cereal II-48

Muller Unveils New Probiotic Low Fat Yogurt II-48

Co-Pharma Introduces TravelBac II-48

Pharma Nord Introduces Bio-Culture Probiotic Supplements II-49

Valio Launches Gefilus II-49

Nordia Launches New Probiotic Drink II-49

Valio Launches Gefilac II-49

Merck Reintroduces Lacidofil(R) II-49

Adfac Introduces Herbal Drugs with Probiotics II-49

7. Recent Industry Activity II-50

Sunstar Suisse and BioGaia Sign Agreement II-50

Aristo Pharmaceuticals and Institut Rosell Sign Agreement II-50

DSM Ventures and Capital Resource Partners Invest in Ganeden Biotech II-50

China-Biotics Enters into Contract with Shanghai Relax Xingiao Food II-50

Alpa Laboratories to Expand Manufacturing Facility II-50

Nebraska Enters into Partnership with Wilke Resources II-50

Valio Signs Licensing Agreement with Dannon for Probiotic Products II-51

Blis Technologies Enters into Agreement with Nestle II-51

Institute Rosell Signs New Agreements for Probi' Probiotic Supplements in Slovakia, Greece, and Czech Republic II-51

BioGaia Signs Deal with BioLife New Zealand to Sell New Product II-51

BioGaia and Semper Sign Pact to Sell Probiotic- based Products in Nordic Markets II-52

BioGaia Signs Distribution Agreement with Delta Medical for Probiotic Drops II-52

Valio and Chr. Hansen Consolidate Co-operation in Probiotics development II-52

Institut Rosell-Lallemand Inks Agreement with Biostime II-52

Danisco Expands Probiotic Facility II-53

Micropharma Concludes Latest Pre-clinical Tests for Probiotic -based Cholesterol Product II-53

China-Biotics Acquires Sinosmart Group to Establish Production Capacity II-53

Amerifit Nutrition Takes Over CULTURELLE(R) II-53

BioGaia and Ferring Extend Agreement II-53

Institut Rosell and Merckle Recordati Ink Distribution Agreement II-54

Danone and Integrated Genomics Enter into a Licensing Agreement II-54

BioGaia Inks Distribution Agreement with Ewopharma II-54

Probi and Metagenics Sign Distribution Agreement II-54

BioGaia Signs Agreement with HSO Pharma II-54

Brand New Brands Establishes Attune Foods II-55

French BiosTime Begins Construction of a GMP Plant II-55

BioGaia Joins Hands with Uni-President II-55

Chr. Hansen Signs Cooperation Agreement with Mengniu Dairy II-55

BioGaia Inks Pact with Victus II-55

Probi Inks Licensing Agreement with Institut Rosell II-55

Danisco Acquires Rhodia Foods II-56

Institut Rosell Enters into Distribution Pact with Merck II-56

NutraHealth Acquires BioCare II-56

Yakult Establishes Research Center in Belgium II-56

SCOLR Divests Probiotics Business II-56

Chr. Hansen Receives EU Registration of BioPlus(R) 2B for Sows II-57

BioGaia Enters into Agreement with Lotte II-57

Urex Biotech Enters into Agreement with Chr. Hansen II-57

Danisco Enhances Probiotics Presence in Slovenia with European Dairy Launch II-57

Danone and Yakult Enter into Probiotic Alliance II-57

BioGaia Signs Distribution Agreement with Blackmores II-57

BioGaia Forges Agreement with Erina II-58

BioGaia Extends Agreement with Kraft II-58

Probi Inks Licensing Agreement with Institut Rosell II-58

Probi Enters into Agreement with Health World II-58

Probi Inks Licensing Agreement with Danone II-58

BioGaia Enters into Agreement with Nature's Sunshine II-58

Danisco Signs Agreement II-58

BioGaia Enters into Licensing Agreement with Fleet's Subsidiary II-59

BioGaia Inks Agreement with Skanemejerier II-59

BioGaia Signs Agreement with Noos II-59

BioGaia Enters into Agreement with Procordia II-59

George Mason University Joins Forces with Ganeden Biotech II-59

Questcor Inks Co-Promotion Agreement II-60

SCOLR Enters into Contract with ProBiotic Culture II-60

BioGaia Divests BioGaia Fermentation II-60

BioGaia Enters into Agreement with MaxMedica II-60

Nutraceutix Enters into Licensing Agreement with Nutravite II-60

Nutraceutix Announces Name Change to SCOLR II-61

Institut Rosell and Balchem Forms Partnership II-61

Nutraceutix Signs Agreement with Imedex II-61

Nutraceutix Signs MOU with Sinphar Pharmaceutical II-61

Microbax Sets up New Manufacturing Plant for Probiotics II-62

Sami Labs Sets up Fermentation Unit for Probiotics II-62

Bharat Biotech Sets up New Plant II-62

Centro Sperimentale del Latte Establishes Colombian Operations II-62

Nutraceutix Divests Microbial Feed Additive Business II-62

Nestle Withdraws LC1 Go Probiotic Drink II-63

MD Foods Forwards D-tagatose for Patent II-63

Ganeden Patents Probiotic Compositions II-63

Bingu Gure Bags New Patent II-63

Probi Bags Sports Drink Patent II-63

Alpina ProBIOticos Launches Alpina ProBIOticos Yogurt II-64

BioGaia Enters into Strategic Alliance with Chr. Hansen II-64

Skane Dairy Enters into Agreement with Food Brokers II-64

Penford Debuts into Prebiotic Functional Foods Market II-64

8. Focus on Select Global Players II-65

BioGaia Biologics AB (Sweden) II-65

Chr. Hansen A/S (Denmark) II-65

Danisco A/S (Denmark) II-65

Groupe DANONE (France) II-65

Institut Rosell (Canada) II-66

Lifeway Foods, Inc. (USA) II-66

Natren, Inc. (USA) II-66

Nestle Nutrition (Switzerland) II-67

Probi AB (Sweden) II-67

Seven Seas Ireland Ltd. (Ireland) II-67

Stonyfield Farm (USA) II-68

Valio Ltd. (Finland) II-68

Yakult Honsha Co., Ltd. (Japan) II-68

9. Global Market Perspective II-69

Table 4: World Recent Past, Current & Future Analysis for Probiotics by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-69

Table 5: World Long-term Projections for Probiotics by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-70

Table 6: World 11-Year Perspective for Probiotics by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-71

III. MARKET

1. The United States III-1

A.Market Analysis III-1

Current and Future Analysis III-1

Market Overview III-1

Consumer Categorization III-2

New Products Holding Growth Potential III-2

Trends and Issues III-2

Changing Preferences of US Consumers Towards Probiotics III-2

Probiotics Gaining Ground III-2

'Probiotic Shots' Increase Penetration III-3

Probiotic Yogurt Replaces Natural Yogurt III-3

Consumer Education - Key to Market Success III-3

Consumer Marketing Trends III-3

Probiotic Food Manufacturers Target Kids Segment III-4

Product Innovation III-4

Quality Control - Need of the Hour III-4

Challenges Facing Probiotics Market III-4

Price and Quality - A Tangled Issue III-4

Shelf Life of the Product - A Concern to Resolve III-5

Distribution Channels III-5

Table 7: Distribution Channels for Dietary Supplements in the US (2006): Percentage Breakdown by Distribution Channel - Mass Market; Health, Food & Natural Products Stores; Internet & Multi Level Marketing (MLM); and Others, including Physicians and Alternative Medicine Practitioners (includes corresponding Graph/Chart) (includes corresponding Graph/Chart) III-5

Regulatory Scenario III-6

Tightening Regulations III-6

International Probiotics Association - A Major Association III-7

Product Launches/Developments III-7

Strategic Corporate Developments III-14

Key Players III-18

Amerifit Brands, Inc. III-18

Lifeway Foods, Inc. III-18

Natren, Inc. III-18

Stonyfield Farm III-18

B.Market Analytics III-19

Table 8: US Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-19

Table 9: US Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-20

2. Canada III-21

A.Market Analysis III-21

Current and Future Analysis III-21

Product Launches/Developments III-21

Strategic Corporate Developments III-22

Key Player III-23

Institut Rosell III-23

B.Market Analytics III-24

Table 10: Canadian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-24

Table 11: Canadian Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-24

3. Japan III-25

A.Market Analysis III-25

Current and Future Analysis III-25

Market Overview III-25

Product Launches/Developments III-25

Strategic Corporate Development III-26

Key Player III-26

Calpis III-26

Yakult Honsha Co., Ltd. III-26

B.Market Analytics III-27

Table 12: Japanese Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-27

Table 13: Japanese Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-27

4. Europe III-28

A.Market Analysis III-28

Current and Future Analysis III-28

Probiotic Market - A Perspective III-28

Select Probiotic Dairy Brands in Europe by Country (2004) III-29

Fermented Dairy Drink Consumption - A Brief History III-29

Trends and Issues III-30

Yogurt Drink Drives Demand for Probiotics III-30

Intense Research III-30

Regulations III-30

Strategic Corporate Development III-31

B.Market Analytics III-31

Table 14: European Recent Past, Current & Future Analysis for Probiotics by Geographic Region - France, Germany, Italy, UK, Spain, Russia, & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-31

Table 15: European Long-term Projections for Probiotics by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-32

Table 16: European 11- Year Perspective for Probiotics by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) III-33

4a. France III-34

A.Market Analysis III-34

Current and Future Analysis III-34

Product Launch III-34

Strategic Corporate Developments III-34

Key Player III-35

Groupe DANONE III-35

B.Market Analytics III-35

Table 17: French Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-35

Table 18: French Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-36

4b. Germany III-37

A.Market Analysis III-37

Current and Future Analysis III-37

Product Launches/Developments III-37

Strategic Corporate Developments III-38

B.Market Analytics III-39

Table 19: German Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-39

Table 20: German Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-39

4c. Italy III-40

A.Market Analysis III-40

Current and Future Analysis III-40

Strategic Corporate Development III-40

B.Market Analytics III-40

Table 21: Italian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-40

Table 22: Italian Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-41

4d. The United Kingdom III-42

A.Market Analysis III-42

Current and Future Analysis III-42

Functional Foods Market Development III-42

Probiotic Drinks - Consumption Demographics III-42

Product Launches/Developments III-42

Strategic Corporate Developments III-44

B.Market Analytics III-45

Table 23: UK Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures inUS$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-45

Table 24: UK Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-45

4e. Spain III-46

Market Analysis III-46

Current and Future Analysis III-46

Table 25: Spanish Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-46

Table 26: Spanish Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-46

4f. Russia III-47

A.Market Analysis III-47

Current and Future Analysis III-47

Not a New Concept III-47

B.Market Analytics III-47

Table 27: Russian Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-47

Table 28: Russian Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-48

4g. Rest of Europe III-49 A.Market Analysis III-49

Current and Future Analysis III-49

Focus on Select Markets III-49

Ireland III-49

Probiotics Industry Witnessing Rapid Growth III-49

Poland III-49

Sweden III-49

Product Launches/Developments III-50

Strategic Corporate Developments III-54

Key Players III-58

BioGaia Biologics AB (Sweden) III-58

Chr. Hansen A/S (Denmark) III-59

Danisco A/S (Denmark) III-59

Nestle Nutrition (Switzerland) III-59

Probi AB (Sweden) III-59

Seven Seas Ireland Ltd. (Ireland) III-60

Valio Ltd. (Finland) III-60

B.Market Analytics III-61

Table 29: Rest of Europe Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-61

Table 30: Rest of Europe Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-61

5. Asia-Pacific III-62

A.Market Analysis III-62

Current and Future Analysis III-62

Focus on Select Markets III-62

Australia & New Zealand III-62

Growing Awareness of Health Issues Spur Probiotics Market III-62

Competitive Scenario III-62

China III-62

Market Overview III-62

Yucheng - China's Probiotic Hub III-63

Government Lends a Push to Probiotics Consumption III-63

India III-63

Probiotics Market Draws Attention III-63

Bigwigs Lock Horns III-64

Probiotics Market Drugs Surges Ahead III-64

Major Pharmaceutical Companies into Probiotics III-64

Physicians Promoting Probiotics III-65

Dairy Companies Exploring Probiotics Segment III-65

Regulations III-65

Product Launches/Developments III-65

Strategic Corporate Developments III-68

B.Market Analytics III-71

Table 31: Asia Pacific Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-71

Table 32: Asia-Pacific Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-72

6. The Middle East III-73

A.Market Analysis III-73

Current and Future Analysis III-73

Product Launch III-73

B.Market Analytics III-73

Table 33: Middle East Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-73

Table 34: Middle East Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-74

7. Latin America III-75

A.Market Analysis III-75

Current and Future Analysis III-75

Strategic Corporate Developments III-75

B.Market Analytics III-75

Table 35: Latin America Recent Past, Current & Future Analysis for Probiotics with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-75

Table 36: Latin America Long-term Projections for Probiotics with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-76

IV. COMPETITIVE LANDSCAPE

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