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May 13, 2008 00:24 ET

High Growth Forecasted for the Mobile search 2008-2013: Profiting From Information and Advertising on the Move

LONDON, UNITED KINGDOM--(Marketwire - May 13, 2008) - Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue.

Mobile search 2008-2013: Profiting From Information and Advertising on the Move

http://www.reportlinker.com/p089526/Mobile-search-2008-2013-Profiting-From-Information-and-Advertising-on-the-Move.html

Search has transported from the internet to the mobile and has been identified as an area of enormous growth. Mobile subscribers are currently tentative. But with growing confidence they are exploring the internet over their mobile devices. Mobile search will be a key market in the mobile Web.

Mobile search will be move away from the generic style of searches seen on the fixed internet to more personal services, in which local search will be the killer app. Through these local searches Location based services and location based advertising will be able to gain vital revenues as mobile subscribers using mobile search will be able to reveal what area they are in, and exactly what they are searching for.

Mobile search and the mobile Web have had a tentative start. However, as mobile data speeds and charges improve, this will drive mobile subscribers onto the mobile Web and mobile search. Internet content on the mobile Web is improving and this will increase the QoS on mobile search, which will in turn drive the usage of mobile search. Local and social searches will be a trait in mobile search and this will differentiate the service from the fixed internet and give mobile search a competitive edge.

Mobile operators have created their own search engines and have also accepted deals from the internet giants to display their searches. Mobile only search engines have come into the market with various methods of search. Mobile vendors have also become involved in mobile search. Mobile advertising will be intrinsically linked with mobile search for the foreseeable future and this report will analyse the impact that the mobile search industry will have on the market. It will also assess how mobile search will alter in the coming years and what users expect from their mobile search.

Reading this exclusive management report will tell you the following:

- Who are the main players in mobile search and what are they doing?

- What are the methods of mobile search being used in today's market and what forms will be best used for the future?

- How successful will mobile search be?

- What are the drivers and barriers to mobile search?

- What will mobile search provide in the future landscape?

- How will mobile advertising and mobile search work together?

Find out the answers to these and many other questions by buying this vital industry insight.

Mobile search and the mobile Web will be the next generation of mobile use for mobile subscribers. With this, advertisers have the potential to target consumers with a higher specification, and push advertisements right into the consumer's pocket. Mobile search will generate high revenues for providers who can provide a service that gives high relevancy of results and an excellent user experience. Are you involved in mobile search? Should you be? This report will help you to decide the right direction to take in the mobile search market.

Why you need to order this report today:

- Brands/Marketers- Discover what opportunities exist in the mobile search market and what strategies need to be taken in this space. Learn about market issues specifically related to mobile search and how these issues can be best used in furthering the interest and success in the mobile search market.

- Mobile operators- Gain an insight into how mobile subscribers search, on or off portal. Discover what can be done to improve the operator's mobile search in order to compete more effectively with the internet search engines which are crossing over to the mobile platform.

- Search engine providers- Discover what format mobile subscribers want from their mobile search, what are the best ways to maximise the potential of mobile search, and gain an insight into what mobile subscribers want from their mobile search.

Who needs to read this report?

Directors, VP and Senior managers in:

- Mobile/Cellular carriers and operators

- Mobile advertisers

- Mobile search providers

- Brands looking to tap into the mobile audience

If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.


Chapter 1
1. Introduction
1.1. Executive summary
1.2. The mobile Web
1.3. Mobile search
1.4. The focus of this report
Chapter 2
2. Mobile search 


Table 1. Key differences between fixed line and mobile search
Chart 1. Types of search marketing

2.1. What kind of search? 


2.1.1. Mobile optimised search engines
2.1.2. Mobile question and answer service
2.1.3. Mobile directory services
2.1.4. Mobile discovery services
2.1.5. Mobile navigation services
Table 2. UK Mobile data charges
2.1.6. Mobile video, image and audio search
2.1.7. Mobile social networking search
2.1.8. Mobile local search
Chart 2. Google mobile search category share

2.2. What are people searching for?
2.3. Fixed internet search into mobile 


Table 3. Top UK web rankings December 2007 (fixed internet)
Table 4. Top US online brands as of February 2008 (fixed internet)
Chart 3. UK users and mobile search

Chapter 3
3. Mobile search businesses 


Chart 4. US search engine market share January 2008
Chart 5. Japan search engine market share January 2008

3.1. Google 


3.1.1. Google loyalty
3.1.2 Synonymous with search
3.1.3. Google on the mobile
3.1.4. Android
Table 5. Open handset alliance members
3.1.5. Advertising on Google
3.1.6. Spoiled for choice
3.1.7. YouTube
Chart 6. Number of clicks per query in search
3.1.8. Google maps

3.2. Yahoo! 


3.2.1. Destined to play second fiddle?
3.2.2. Layout
3.2.3. Mobile compatibility
3.2.4. Current mobile vendor deals
3.2.5. Portal
3.2.6. China scandal
3.2.7. Flickr
3.2.8. The Dot Com bubble
3.2.9. Advertising on Yahoo!

3.3. Live Search 


3.3.1. The role of Microsoft in mobile search
3.3.2. Rival to Android?
Chart 7. Operating systems market share Q2 2007
3.3.3. Usability
3.3.4. Multimap
3.3.5. Advertising on Live Search
3.3.6. E mail trump card
Chart 8. Internet search engine market share for four weeks
ending January 26th 2008

3.4. Censorship
3.5. Familiarity vs new tailoring 


3.5.1. Accountability

3.6. Mobile specific search engines 


3.6.1. SMS based search services 


3.6.1.1. Any question answered
3.6.1.2. 4INFO
3.6.1.3. Askmenow
3.6.1.4. Texperts
3.6.1.5. Man power pros and cons 


3.6.1.5.1. Positives
3.6.1.5.1. Negatives

3.6.2. Mobile directory services 


3.6.2.1. Mobile YELL
3.6.2.2. From hard copy to mobile
3.2.6.3. A local search provider
3.2.6.4. Mobile friendly

3.6.3. Mobile content search
3.6.4. Mobile operator searches
3.6.5. Nokia search 


3.6.5.1. Search the mobile
3.6.5.2. Search the mobile Web

3.7. Business funding
3.8. Longevity
3.9. Consolidation
3.10. Who uses mobile search?
3.11. Why search?
3.12. Entertainment or business?
3.13. Local search 


Chart 9. Top 10 local search categories January-April 2007 UK

3.14. Information mobility
3.15. Handsets 


3.15.1. The iPhone
3.15.2. BlackBerry
3.15.3. Nokia N95 and N800
Table 6. Mobile search strengths, weaknesses, opportunities and threats

Chapter 4
4. Standards and technologies in mobile search
4.1. Markup language
4.2. Web 2.0
4.3. 3G
4.4. EDGE
4.5. Mobi top Level Domain
4.6. Mobile search solutions 


4.6.1. V-Enable
4.6.2. Fast search and transfer
4.6.3. Openwave systems
4.6.4. mobilePeople
4.6.5. Mobile Commerce
4.6.6. m-spatial
4.6.7. mSpace mobile

4.7. Mobile search deals with operators
4.8. Mobile search in developing countries
Chapter 5
5. Mobile advertising 


Table 7. Advantages of mobile marketing over fixed traditional marketing

5.1. Advertising as the principal funding of mobile search
5.2. Why advertise on mobile search? 


5.2.1. The potential audience
5.2.2. The success of internet search
5.2.3. Locality and mobility

5.3. Who is advertising?
5.4. What are the methods of advertising on mobile search? 


5.4.1. Banner advertising
5.4.2. PPC
4.4.3. SEO

5.5. Advertising on mobile search; advantages and disadvantages 


5.5.1. Advantages
5.5.2. Disadvantages
5.6. Accountability of search engines in mobile search advertising
5.7. The role of operators in mobile search advertising
5.8. Mobile advertisers

Chapter 6
6. Tomorrows search
6.1. What will tomorrow's users want from a mobile search?
6.2. Social networking 


Chart 10. US Teen online social network users 2006-2011
6.2.1. Why mobile social?
6.2.2. Portability
6.2.3. Local integration
6.2.4. Ability to become really social
6.2.5. Social recommendation
6.2.6. Barriers
6.2.7. Speed
6.2.8. Technology
6.2.9. Interaction
6.2.10. Facebook and MySpace
6.2.11. Loopt

6.3. Local search will be the killer app 


Chart 11. Top 10 mobile local search categories, Europe, Christmas 2006
6.3.1. Push to call
6.3.2. Mobile mapping services

6.4. Image services
6.5. Video searches
6.6. Mobile content searches
6.7. Discovery over search
6.8. Security issues in tomorrows search 


6.8.1. Cyber crime in mobile search
6.8.2. Younger users
6.8.3. Guidelines

Chapter 7
7. The mobile search landscape in 2013
7.1. The role of the operator 


7.1.2. The operator search portals
7.1.3. WAP

7.2. The role of the mobile search engines
7.3. Google
7.4. Yahoo!
7.5. Microsoft
7.6. Forecast 


Chart 12. Mobile searchers forecast 2007-2012

Chapter 8
8. Conclusions and recommendations
8.1. Mobile operators
8.2. Search engines
 
 




More Details




Companies mentioned in this report.
3
411
4INFO
ARM
Accuracast
Admob
Alcatel
Alltel Wireless
Amazon
Android
Any question answered
AOL
Aplix Corporation Inc
Apple
aquamobile
Ascender Corp
Askmenow
Ask Network
AT&T
Audience
BBC
Baidu
Bango
Beacon
Bebo
BenQ-Siemens
Benifon
BigGlobe
BlackBerry
Broadcom Corporation
China Mobile
Clic2c
Coca-cola
ComScore
Cricket
DoubleClick
Emblaze
Esmertee
eBay
eMarketer
Facebook
Fast search and Transfer
Flickr
Fox Interactive Media
Gomo News
Google
GSA
GSM
GSM Association
Hitchinson
Hitwise
Home Office
HTC Corporation
ICANN
Intel Corporation
Jumptap
KIDDI Corporation
LG Electronics
Linux
Living Image Ltd
LiveWier Mobile
Lobster
Loopt
m-Spatial
Marvell Corporation
Metro PCS
Microsoft
Mig33
Mio
.mobi
Mobile Commerce
Mobile Europe
mobilePeople
Mobile World Congress
Mocospace
Mogmo
Mooobl
Motorola
mSpace Mobile
mySpace
Multimap
Net Ratings
News Corp
Nielsen
Nokia
Noser Engineering
NTT DoCoMo Inc
Numance Communications Inc
O2
Odeon
Open handset alliance
Openwave Systems
Opera Mobile
Orange
Orascom Telecom
Ovum
PacketVideo
Palm
Qik
Qualcomm
Qualcom Inc
Reporters Without Borders
Samsung
ShoZu
SiRF Technology holdings Inc
SkyPop
Sony Ericsson
Spacemark
Sprint Nextel
Symbian
Synaptics Inc
Syniverse
T-Mobile
TAT-The Astonishing Tribe AB
Telecom Italia
Telefonica
Texas Instruments
Texperts
Time Warner Network
Toshiba
UN
US Cellular
V-Enable
Verizon
Virgin
VISA
Vodafone
W3C
Wikipedia
Wind River
Windows Mobile
Webcreate
Yahoo!
Yandex
Yellow Pages
YouTube
ZoneTag
ZYB

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Mobile search 2008-2013: Profiting From Information and Advertising on the Move

http://www.reportlinker.com/p089526/Mobile-search-2008-2013-Profiting-From-Information-and-Advertising-on-the-Move.html

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