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March 18, 2008 16:27 ET

High Growth Reported for the Household Products in Asia-Pacific to 2011

LONDON, UNITED KINGDOM--(Marketwire - March 18, 2008) -

Reportlinker.com announces that a new market research report related to the Household industry is available in its catalogue.

Household products in Asia-pacific to 2011

This databook is a detailed information resource covering all the key data points on Household products in Asia Pacific. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 15 countries covered within the Asia Pacific region.

Contains 9 categories:Air fresheners; Bleach; Dishwashing; Furniture polish; General purpose cleaners; Insecticides; Scouring; Textile washing; Toilet care. Provides market value, volume data by market, segment and sub segment.

The Asia Pacific Household products market covering 15 countries, increased between 2001-2006, growing at an average annual rate of 3.9%.

The leading company in the market in 2006 was Unilever. The second-largest player was Kao Corporation with Lion Corporation in third place.

Discover the major quantitative trends affecting the Household products markets - Understand consumers' consumption and expenditure patterns for the 15 countries covered - Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS

Chapter 1 INTRODUCTION 2

What is this report about? 2

How to use this report 2

Market Definition 3

Chapter 2 ASIA-PACIFIC HOUSEHOLD PRODUCTS - MARKET OVERVIEW 17

Value Analysis, 2001-2006 17

Value Analysis, 2006-2011 18

Volume Analysis, 2001-2006 20

Volume Analysis, 2006-2011 21

Company Share Analysis 23

Distribution Analysis 26

Chapter 3 LEADING COMPANY PROFILES 28

Unilever 28

Kao Corporation 30

Chapter 4 CATEGORY ANALYSIS - TOILET CARE 32

Value Analysis, 2001-2006 32

Value Analysis, 2006-2011 33

Volume Analysis, 2001-2006 35

Volume Analysis, 2006-2011 36

Company Share Analysis 38

Distribution Analysis 41

Chapter 5 CATEGORY ANALYSIS - FURNITURE POLISH 43

Value Analysis, 2001-2006 43

Value Analysis, 2006-2011 43

Volume Analysis, 2001-2006 45

Volume Analysis, 2006-2011 45

Company Share Analysis 47

Distribution Analysis 50

Chapter 6 CATEGORY ANALYSIS - INSECTICIDES 52

Value Analysis, 2001-2006 52

Value Analysis, 2006-2011 52

Volume Analysis, 2001-2006 54

Volume Analysis, 2006-2011 54

Company Share Analysis 56

Distribution Analysis 59

Chapter 7 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 61

Value Analysis, 2001-2006 61

Value Analysis, 2006-2011 62

Volume Analysis, 2001-2006 64

Volume Analysis, 2006-2011 65

Company Share Analysis 67

Distribution Analysis 70

Chapter 8 CATEGORY ANALYSIS - SCOURING PRODUCTS 72

Value Analysis, 2001-2006 72

Value Analysis, 2006-2011 72

Volume Analysis, 2001-2006 74

Volume Analysis, 2006-2011 74

Company Share Analysis 76

Distribution Analysis 79

Chapter 9 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 81

Value Analysis, 2001-2006 81

Value Analysis, 2006-2011 82

Volume Analysis, 2001-2006 84

Volume Analysis, 2006-2011 85

Company Share Analysis 87

Distribution Analysis 90

Chapter 10 CATEGORY ANALYSIS - AIR FRESHENERS 92

Value Analysis, 2001-2006 92

Value Analysis, 2006-2011 93

Volume Analysis, 2001-2006 95

Volume Analysis, 2006-2011 96

Company Share Analysis 98

Distribution Analysis 101

Chapter 11 CATEGORY ANALYSIS - BLEACH 103

Value Analysis, 2001-2006 103

Value Analysis, 2006-2011 103

Volume Analysis, 2001-2006 105

Volume Analysis, 2006-2011 105

Company Share Analysis 107

Distribution Analysis 110

Chapter 12 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 112

Value Analysis, 2001-2006 112

Value Analysis, 2006-2011 113

Volume Analysis, 2001-2006 115

Volume Analysis, 2006-2011 116

Company Share Analysis 118

Distribution Analysis 121

Chapter 13 RESEARCH METHODOLOGY 123

Methodology overview 123

Secondary research 124

Market modelling 125

Primary research 126

Data finalisation 126

Ongoing research 127

Chapter 14 APPENDIX 128

Future readings 128

How to contact experts in your industry 128

LIST OF FIGURES

Figure 1: Asia-pacific Household Products value & value forecast, 2001-2011 (US$ m, nominal prices) 19

Figure 2: Asia-pacific Household Products category growth comparison, by value, 2001-2011 19

Figure 3: Asia-pacific Household Products volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 22

Figure 4: Asia-pacific Household Products category growth comparison, by volume, 2001-2011 22

Figure 5: Asia-pacific Household Products company share (Top 5 companies), by value, 2005-2006 (%) 24

Figure 6: Asia-pacific Household Products value, by distribution channel, 2005-2006 (%) 26

Figure 7: Asia-pacific Toilet Care value & value forecast, 2001-2011 (US$ m, nominal prices) 34

Figure 8: Asia-pacific Toilet Care category growth comparison, by value, 2001-2011 34

Figure 9: Asia-pacific Toilet Care volume & volume forecast, 2001-2011 (Units m) 37

Figure 10: Asia-pacific Toilet Care category growth comparison, by volume, 2001-2011 37

Figure 11: Asia-pacific Toilet Care company share (Top 5 companies), by value, 2005-2006 (%) 39

Figure 12: Asia-pacific Toilet Care value, by distribution channel, 2005-2006 (%) 41

Figure 13: Asia-pacific Furniture Polish value & value forecast, 2001-2011 (US$ m, nominal prices) 44

Figure 14: Asia-pacific Furniture Polish category growth comparison, by value, 2001-2011 44

Figure 15: Asia-pacific Furniture Polish volume & volume forecast, 2001-2011 (Units m) 46

Figure 16: Asia-pacific Furniture Polish category growth comparison, by volume, 2001-2011 46

Figure 17: Asia-pacific Furniture Polish company share (Top 5 companies), by value, 2005-2006 (%) 48

Figure 18: Asia-pacific Furniture Polish value, by distribution channel, 2005-2006 (%) 50

Figure 19: Asia-pacific Insecticides value & value forecast, 2001-2011 (US$ m, nominal prices) 53

Figure 20: Asia-pacific Insecticides category growth comparison, by value, 2001-2011 53

Figure 21: Asia-pacific Insecticides volume & volume forecast, 2001-2011 (Liters/Units m) 55

Figure 22: Asia-pacific Insecticides category growth comparison, by volume, 2001-2011 55

Figure 23: Asia-pacific Insecticides company share (Top 5 companies), by value, 2005-2006 (%) 57

Figure 24: Asia-pacific Insecticides value, by distribution channel, 2005-2006 (%) 59

Figure 25: Asia-pacific Textile Washing Products value & value forecast, 2001-2011 (US$ m, nominal prices) 63

Figure 26: Asia-pacific Textile Washing Products category growth comparison, by value, 2001-2011 63

Figure 27: Asia-pacific Textile Washing Products volume & volume forecast, 2001-2011 (Liters/Units m) 66

Figure 28: Asia-pacific Textile Washing Products category growth comparison, by volume, 2001-2011 66

Figure 29: Asia-pacific Textile Washing Products company share (Top 5 companies), by value, 2005-2006 (%) 68

Figure 30: Asia-pacific Textile Washing Products value, by distribution channel, 2005-2006 (%) 70

Figure 31: Asia-pacific Scouring Products value & value forecast, 2001-2011 (US$ m, nominal prices) 73

Figure 32: Asia-pacific Scouring Products category growth comparison, by value, 2001-2011 73

Figure 33: Asia-pacific Scouring Products volume & volume forecast, 2001-2011 (Units m) 75

Figure 34: Asia-pacific Scouring Products category growth comparison, by volume, 2001-2011 75

Figure 35: Asia-pacific Scouring Products company share (Top 5 companies), by value, 2005-2006 (%) 77

Figure 36: Asia-pacific Scouring Products value, by distribution channel, 2005-2006 (%) 79

Figure 37: Asia-pacific General Purpose value & value forecast, 2001-2011 (US$ m, nominal prices) 83

Figure 38: Asia-pacific General Purpose category growth comparison, by value, 2001-2011 83

Figure 39: Asia-pacific General Purpose volume & volume forecast, 2001-2011 (Liters m) 86

Figure 40: Asia-pacific General Purpose category growth comparison, by volume, 2001-2011 86

Figure 41: Asia-pacific General Purpose company share (Top 5 companies), by value, 2005-2006 (%) 88

Figure 42: Asia-pacific General Purpose value, by distribution channel, 2005-2006 (%) 90

Figure 43: Asia-pacific Air fresheners value & value forecast, 2001-2011 (US$ m, nominal prices) 94

Figure 44: Asia-pacific Air fresheners category growth comparison, by value, 2001-2011 94

Figure 45: Asia-pacific Air fresheners volume & volume forecast, 2001-2011 (Units m) 97

Figure 46: Asia-pacific Air fresheners category growth comparison, by volume, 2001-2011 97

Figure 47: Asia-pacific Air fresheners company share (Top 5 companies), by value, 2005-2006 (%) 99

Figure 48: Asia-pacific Air fresheners value, by distribution channel, 2005-2006 (%) 101

Figure 49: Asia-pacific Bleach value & value forecast, 2001-2011 (US$ m, nominal prices) 104

Figure 50: Asia-pacific Bleach category growth comparison, by value, 2001-2011 104

Figure 51: Asia-pacific Bleach volume & volume forecast, 2001-2011 (Kg/Liters m) 106

Figure 52: Asia-pacific Bleach category growth comparison, by volume, 2001-2011 106

Figure 53: Asia-pacific Bleach company share (Top 5 companies), by value, 2005-2006 (%) 108

Figure 54: Asia-pacific Bleach value, by distribution channel, 2005-2006 (%) 110

Figure 55: Asia-pacific Dishwashing products value & value forecast, 2001-2011 (US$ m, nominal prices) 114

Figure 56: Asia-pacific Dishwashing products category growth comparison, by value, 2001-2011 114

Figure 57: Asia-pacific Dishwashing products volume & volume forecast, 2001-2011 (Units m) 117

Figure 58: Asia-pacific Dishwashing products category growth comparison, by volume, 2001-2011 117

Figure 59: Asia-pacific Dishwashing products company share (Top 5 companies), by value, 2005-2006 (%) 119

Figure 60: Asia-pacific Dishwashing products value, by distribution channel, 2005-2006 (%) 121

Figure 61: Annual data review process 124

LIST OF TABLES

Table 1: Household Products category definitions 4

Table 2: Household products distribution channels 6

Table 3: Asia-pacific House Hold Products value, 2001-2006 (US$ m, nominal prices) 17

Table 4: Asia-pacific Household Products value forecast, 2006-2011 (US$ m, nominal prices) 18

Table 5: Asia-pacific Household Products volume, 2001-2006 (Kg/Liters/Units m) 20

Table 6: Asia-pacific Household Products volume forecast, 2006-2011 (Kg/Liters/Units m) 21

Table 7: Asia-pacific Household Products company share by (Top 20 Companies) value, 2005-2006 (%) 23

Table 8: Asia-pacific Household Products value, by company, 2005-2006 (US$ m nominal prices) 25

Table 9: Asia-pacific Household Products distribution channels, by value, 2005-2006 (%) 26

Table 10: Asia-pacific Household Products value, by distribution channel, 2005-2006 (US$ m nominal prices) 27

Table 11: Unilever Key Facts 28

Table 12: Kao Corporation Key Facts 30

Table 13: Asia-pacific Toilet Care value, 2001-2006 (US$ m, nominal prices) 32

Table 14: Asia-pacific Toilet Care value forecast, 2006-2011 (US$ m, nominal prices) 33

Table 15: Asia-pacific Toilet Care volume, 2001-2006 (Units m) 35

Table 16: Asia-pacific Toilet Care volume forecast, 2006-2011 (Units m) 36

Table 17: Asia-pacific Toilet Care company share by (Top 20 Companies) value, 2005-2006 (%) 38

Table 18: Asia-pacific Toilet Care value, by company, 2005-2006 (US$ m nominal prices) 40

Table 19: Asia-pacific Toilet Care distribution channels, by value, 2005-2006 (%) 41

Table 20: Asia-pacific Toilet Care value, by distribution channel, 2005-2006 (US$ m nominal prices) 42

Table 21: Asia-pacific Furniture Polish value, 2001-2006 (US$ m, nominal prices) 43

Table 22: Asia-pacific Furniture Polish value forecast, 2006-2011 (US$ m, nominal prices) 43

Table 23: Asia-pacific Furniture Polish volume, 2001-2006 (Units m) 45

Table 24: Asia-pacific Furniture Polish volume forecast, 2006-2011 (Units m) 45

Table 25: Asia-pacific Furniture Polish company share by (Top 20 Companies) value, 2005-2006 (%) 47

Table 26: Asia-pacific Furniture Polish value, by company, 2005-2006 (US$ m nominal prices) 49

Table 27: Asia-pacific Furniture Polish distribution channels, by value, 2005-2006 (%) 50

Table 28: Asia-pacific Furniture Polish value, by distribution channel, 2005-2006 (US$ m nominal prices) 51

Table 29: Asia-pacific Insecticides value, 2001-2006 (US$ m, nominal prices) 52

Table 30: Asia-pacific Insecticides value forecast, 2006-2011 (US$ m, nominal prices) 52

Table 31: Asia-pacific Insecticides volume, 2001-2006 (Liters/Units m) 54

Table 32: Asia-pacific Insecticides volume forecast, 2006-2011 (Liters/Units m) 54

Table 33: Asia-pacific Insecticides company share by (Top 20 Companies) value, 2005-2006 (%) 56

Table 34: Asia-pacific Insecticides value, by company, 2005-2006 (US$ m nominal prices) 58

Table 35: Asia-pacific Insecticides distribution channels, by value, 2005-2006 (%) 59

Table 36: Asia-pacific Insecticides value, by distribution channel, 2005-2006 (US$ m nominal prices) 60

Table 37: Asia-pacific Textile Washing Products value, 2001-2006 (US$ m, nominal prices) 61

Table 38: Asia-pacific Textile Washing Products value forecast, 2006-2011 (US$ m, nominal prices) 62

Table 39: Asia-pacific Textile Washing Products volume, 2001-2006 (Liters/Units m) 64

Table 40: Asia-pacific Textile Washing Products volume forecast, 2006-2011 (Liters/Units m) 65

Table 41: Asia-pacific Textile Washing Products company share by (Top 20 Companies) value, 2005-2006 (%) 67

Table 42: Asia-pacific Textile Washing Products value, by company, 2005-2006 (US$ m nominal prices) 69

Table 43: Asia-pacific Textile Washing Products distribution channels, by value, 2005-2006 (%) 70

Table 44: Asia-pacific Textile Washing Products value, by distribution channel, 2005-2006 (US$ m nominal prices) 71

Table 45: Asia-pacific Scouring Products value, 2001-2006 (US$ m, nominal prices) 72

Table 46: Asia-pacific Scouring Products value forecast, 2006-2011 (US$ m, nominal prices) 72

Table 47: Asia-pacific Scouring Products volume, 2001-2006 (Units m) 74

Table 48: Asia-pacific Scouring Products volume forecast, 2006-2011 (Units m) 74

Table 49: Asia-pacific Scouring Products company share by (Top 20 Companies) value, 2005-2006 (%) 76

Table 50: Asia-pacific Scouring Products value, by company, 2005-2006 (US$ m nominal prices) 78

Table 51: Asia-pacific Scouring Products distribution channels, by value, 2005-2006 (%) 79

Table 52: Asia-pacific Scouring Products value, by distribution channel, 2005-2006 (US$ m nominal prices) 80

Table 53: Asia-pacific General Purpose Cleaners value, 2001-2006 (US$ m, nominal prices) 81

Table 54: Asia-pacific General Purpose Cleaners value forecast, 2006-2011 (US$ m, nominal prices) 82

Table 55: Asia-pacific General Purpose Cleaners volume, 2001-2006 (Liters m) 84

Table 56: Asia-pacific General Purpose Cleaners volume forecast, 2006-2011 (Liters m) 85

Table 57: Asia-pacific General Purpose Cleaners company share by (Top 20 Companies) value, 2005-2006 (%) 87

Table 58: Asia-pacific General Purpose Cleaners value, by company, 2005-2006 (US$ m nominal prices) 89

Table 59: Asia-pacific General Purpose Cleaners distribution channels, by value, 2005-2006 (%) 90

Table 60: Asia-pacific General Purpose Cleaners value, by distribution channel, 2005-2006 (US$ m nominal prices) 91

Table 61: Asia-pacific Air fresheners value, 2001-2006 (US$ m, nominal prices) 92

Table 62: Asia-pacific Air fresheners value forecast, 2006-2011 (US$ m, nominal prices) 93

Table 63: Asia-pacific Air fresheners volume, 2001-2006 (Units m) 95

Table 64: Asia-pacific Air fresheners volume forecast, 2006-2011 (Units m) 96

Table 65: Asia-pacific Air fresheners company share by (Top 20 Companies) value, 2005-2006 (%) 98

Table 66: Asia-pacific Air fresheners value, by company, 2005-2006 (US$ m nominal prices) 100

Table 67: Asia-pacific Air fresheners distribution channels, by value, 2005-2006 (%) 101

Table 68: Asia-pacific Air fresheners value, by distribution channel, 2005-2006 (US$ m nominal prices) 102

Table 69: Asia-pacific Bleach value, 2001-2006 (US$ m, nominal prices) 103

Table 70: Asia-pacific Bleach value forecast, 2006-2011 (US$ m, nominal prices) 103

Table 71: Asia-pacific Bleach volume, 2001-2006 (Kg/Liters m) 105

Table 72: Asia-pacific Bleach volume forecast, 2006-2011 (Kg/Liters m) 105

Table 73: Asia-pacific Bleach company share by (Top 20 Companies) value, 2005-2006 (%) 107

Table 74: Asia-pacific Bleach value, by company, 2005-2006 (US$ m nominal prices) 109

Table 75: Asia-pacific Bleach distribution channels, by value, 2005-2006 (%) 110

Table 76: Asia-pacific Bleach value, by distribution channel, 2005-2006 (US$ m nominal prices) 111

Table 77: Asia-pacific Dishwashing products value, 2001-2006 (US$ m, nominal prices) 112

Table 78: Asia-pacific Dishwashing products value forecast, 2006-2011 (US$ m, nominal prices) 113

Table 79: Asia-pacific Dishwashing products volume, 2001-2006 (Units m) 115

Table 80: Asia-pacific Dishwashing products volume forecast, 2006-2011 (Units m) 116

Table 81: Asia-pacific Dishwashing products company share by (Top 20 Companies) value, 2005-2006 (%) 118

Table 82: Asia-pacific Dishwashing products value, by company, 2005-2006 (US$ m nominal prices) 120

Table 83: Asia-pacific Dishwashing products distribution channels, by value, 2005-2006 (%) 121

Table 84: Asia-pacific Dishwashing products value, by distribution channel, 2005-2006 (US$ m nominal prices) 122

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Household products in Asia-pacific to 2011

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